While it may be very tempting to just jump into creating a Twitter account or making a Facebook page, marketers know that they need to approach social media with the same level of planning, research and strategy that they have used in their traditional efforts. A key step in developing a social media strategy is to audit your brand’s presence and position on the social web.
This whitepaper outlines how to gather the information you need to establish your goals, identify reasons to participate and assess where to direct your efforts (both online and offline).
Let’s Talk! about how to conduct a brand audit using social media monitoring tools