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Featuring Ian Truscott, Vice President WCM Product Strategy
The well documented proliferation of web content, fueled by increased access to social software and content management tools, tell us that people want to be published, to share their thoughts and participate in on-line communities. Often the publication of content is about more than just a desire to be read, the author wants to encourage site visitors to do something, to participate in their community, to visit their site again, to think a certain way about their company, to participate in a marketing campaign or maybe buy something. The term Persuasive Content has been coined to describe this, typically well written, relevant content that will persuade your site visitors to act.
This provocative presentation explained more about how persuasive content can be used to drive that holy grail of a web strategy: improved customer experience.