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Alterian’s 6th Annual Survey Results Webinar offered insights into how technology should be empowering Marketers to help them have a productive day, including:
•How many different marketing applications are utilized for a campaign and which ones are used the most frequently?
•What is the hardest or most difficult part of running a campaign?
•How central is the website in the overall marketing mix?
•How much are marketers spending on online and offline direct marketing?
With the Marketer's Day becoming more and more complicated as channels are proliferating, creating and managing multi-channel campaigns has never been more challenging. Alterian believes it is imperative that the right technology is used throughout the Marketer’s Day to empower the marketer with better insights of the customer, making it easier to engage and to demonstrate results.