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Featuring Christian Wright, Chief Technology Officer, Merkle
Effective campaign management has become a prerequisite for success in today’s challenging economy. Marketers need to leverage new tools to streamline processes to eliminate redundant work and decrease campaign cycle times. New technologies allow marketers to automate many elements of their campaign management process and enable end users to play a greater role in improving campaign quality.
This webinar discussed:
•Best practices for optimizing the campaign management process
•A high-level overview of a campaign management toolset and how it maps to the needs of marketers’ campaign management challenges