Thanksgiving is just around the corner and so is our other favorite holiday - Black Friday. In the last couple of years, however, another consumer holiday has been gaining popularity - Cyber Monday. On this day, instead of waiting for hours for door busters, buyers choose to shop online and take advantage of the deals offered on the web.
Considering the prevalence and convenience of online shopping, we started to wonder where buyers are excited to spend money and whether online or door buster deals are discussed the most on the social web.
Are consumers looking forward to lining up in front of stores and getting the instant gratification of the product they purchase, or does the convenience of online shopping outweight the brick & mortar experience.
In this presentation, we take a peek into the online dialogue surrounding retail giants such as Walmart, Target, Best Buy, Sears and more. We will delve into buyers' product & vendor preferences, mode of purchase, and many more.
Here is what we’ll do with our social media monitoring tool:
• Provide a real time analysis of the online buzz
• Take a dive into viewers’ opinions in different geographic locations, and across different social media
• Compare volume of conversation between Black Friday 2009 and Black Friday 2010