Social Media Project @AlteaSpa - English Version

1,194 views

Published on

Innovate communication to innovate strategy. ALTEA SpA looks beyond through a process of transformation, became a reality also thanks to Social Media. Many of us use social media tools to enhance and simplify our social life. The communication revolution brought by the Social Media today also interested organizations and business. ALTEA SpA is a "Social Company". In this presentation, our journey in the past, present and future.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,194
On SlideShare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Project @AlteaSpa - English Version

  1. 1. ALTEA viral passion at work! THE SOCIAL MEDIA PROJECT @ALTEASPA www.alteanet.itLainate, March 2013 Antonella Alberti Marketing & Social Manager 1
  2. 2. ALTEA The Social Media Project Looking to the Future Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modoThis document must not be reproduced, made available to third persons, or misused in any other way 2
  3. 3. NOSCE TE IPSUM Starting point of the project Social Media @AlteaSpais ALTEA, WE are the people ALTEA! What we are, our identity what we believe, what unites us in our uniqueness Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 3
  4. 4. ALTEAHighlights 20 years and 250 employee System Integrator and Business Consulting 440 active Customers 3 Business Units SAP - Microsoft - Infor 4 Practices Tecnologies - Organization & Control - Quality Safety and Environment - Training and Financing Partnership PLM Systems – Briefing - Reno Sistemi 5 sites Baveno (HQ), Milano, Torino, Bologna, Ancona Europe’s 500 Entrepreneurs for Growth Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 4
  5. 5. ALTEAOur Core ValuesWe are a Company foundedon the Values of SustainabilityCOMMITTMENT RESPECT FOR THE INDIVIDUAL MERITOCRACY TRANSPARENCY PASSION CONTINOUS IMPROVMENT TEAM WORKING CUSTOMER SUCCESS TAKE RESPONSIBILITYMESURABLE RESULTS FOR YOUR ROLE Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 5
  6. 6. ALTEAMissionWe harmonize People, Technologies and Processes to play along with the Enterprise evolution Our aim is to balance all the elements to make excellent Business Performance possible SOLUTIONS & APPLICATIONS, FLEXIBILITY & SCALABILITY, SKILLS & RESULTS, DEVELOPMENT & INNOVATION Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 6
  7. 7. ALTEABUSINESS SIDE - Our Customers are … SERBIA AFRICA # of foreign COMMERCE OTHER INDUSTRY ASIA Customer increases AMERICA ENGENEERING & 6% 3% CONSTRUCTION 10% SWISS OTHER 7% ITALY 48% 93% SERVICES CEE 32% Representative of MANUFACTURING NATIONALITY Italian market & COMPONENTS Stay with us CONTRIBUTION over the years over 10 years PRACTICE from 1 year 14% 10% 22% BU INFOR BU SAP 23% 41% 420 Customers 25,5 Mio € 23%from 2 to 5 years from 6 to 10 years 41% 26%LOYALTY BU MS Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 7
  8. 8. ALTEAHUMAN SIDE - ALTEA is … We stress «empathy» as young - on average 30 human value years old Our organization is «flat» eclectic and dynamic - many of us have more than 1 role and changeWe incentive Green Home promptlyand Car Pooling elegant – our office are We have an Incentive «stylish», our System transparent communication style is and that works! accurate «so maniacal»! curious towards innovation We meet all togheter for a (Labs, Academy for new party 2 times a year sportspeople graduates, Research with (including Partner) (many of us) University) Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 8
  9. 9. ALTEA The Social Media Project Looking to the Future Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modoThis document must not be reproduced, made available to third persons, or misused in any other way 9
  10. 10. SOCIAL MEDIA PROJECT @ALTESPASOCIAL MEDIA APPROACH – ROAD MAP 2013 Collaborating 2012 Socializing 2012 Smiling on 2011 Sharing 2010 Learning 2009 2009 Hiring on2009 Tweeting!Landing on FB Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 10
  11. 11. SOCIAL MEDIA PROJECT @ALTESPAStay Tuned! on ALTEA’s Social Channels http://bit.ly/FB-AlteaSpA http://bit.ly/TW-AlteaSpA http://bit.ly/PIN-AlteaSpA http://bit.ly/FB-AlteaSocial http://bit.ly/IN-AlteaSpA http://bit.ly/YT-AlteaSpA http://bit.ly/GPLUS-AlteaSpA http://bit.ly/XING-AlteaSpA http://bit.ly/SS-AlteaSpA Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 11
  12. 12. SOCIAL MEDIA PROJECT @ALTESPAStay Tuned on ALTEA’s SOCIAL CHANNELS! ALTEA SpA is the @AlteaSpA is the ALTEA SpA is ourofficial FB page. Here we talk official TW page official «album» on Pinterestabout #Events #Offering Here we tweet about Here we pin our 20yearsour #CustomerStory “whatever happens” story on #Pintology, photo#Awards … in Altea and retweet News of #AlteaPeople #Meeting from Vendor BU #Events … ALTEA Social because ALTEA is the official ALTEA SpA is our#People are the heart of our Linkedin Company page official Youtube ChannelSuccess. Here we talk about us: Here we talk about «A place» where we share#SocialEvents #Charity #JobOpportunity #Events Video and push its on other#Sponsorship … #Partnership channel #Awards … ALTEA SpA page on ALTEA SpA is the ALTEA SpA page onGoogle+ is, at the moment, official SlideShare page is, at the moment, a «showcase» to spread «A place» where we share a «showcase»news and take advantage presentation and push its to spread news of the Google Indexing on other channel Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 12
  13. 13. SOCIAL MEDIA PROJECT @ALTESPAKeep in Touch con le Social Sponsorship & Partnership di ALTEA ALTEA Sailing Team ALTEA ALTIORA on FB ALTEA is the 2 sponsor of on FB, race in the Volleyball Team PAFFONI FULGOR Melges 24 Class (C series) Basketball Team (National Division “A”)BRIEFING srl on FB , LN and TW is ourPartner (SAP Extended Business Member) RENO Sistemi srl on FB LN and TWfor SAP CRM e SAP FSCM Solutions is our Partner for Microsoft Solutions Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 13
  14. 14. SOCIAL MEDIA PROJECT @ALTESPAWEB SITE – the new «Social Look» HOME PAGE TILE Image and Abstract in the back TWEET NOTE feeded from Social Network + “like”, “retweet”, BI pronta! “reply” directly from the tile BAGDGE NOTIFICATION and WINDOWS 8 INTEGRATION allow «pinning» of the Tile SOCIAL NETWORK LINK directly from the homepage 3 MICROSITES FOR THE 3 BUSINESS UNITS  The same layout but different colors  Highlighted in the menu section focus on Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 14
  15. 15. SOCIAL MEDIA PROJECT @ALTESPAON LINE COMMUNICATION According to our Editorial Plan, News are also published in free local “On Line Press Releases” and some Blog sites (www.datamanager.it; www.informazione.it; www.comunicati.net; www.comunicati-stampa.net; www.verbanianotizie.it; …) WEBSITE NEWS We also use KeyWords to allow to the most relevant news to be indexed PRESS RELEASE SOCIAL AWARENESS Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 15
  16. 16. SOCIAL MEDIA PROJECT @ALTESPASOCIAL GRAPHIC PROJECT TIME LINE Infographic The most important stage in the Al & Tea Social «Organization» life of Altea The New Social Logo ALTEA is made ​up of People of flesh and blood! Next realization a Photo E-Book for celebrate Social Business Card ourPhoto , QRCode Link to Social, Social Mail Signature 20°BirthdayQuote for each Altea’s Value in Link to Company & Personal the back (different color for BU) Social Net (different color for BU) Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 16
  17. 17. SOCIAL MEDIA PROJECT @ALTESPAENGAGEMENT (Internal) ALTEA is Social Mobile Organization!For Xmas everyone has received, as a personal gift, a SmartPhoneAndrea Ruscica, our President wrote to all of us “at any time and anywhere we can see theemail, browse, access to social, tweet, … and then start a new important path for the SocialCollaboration in Altea. The advent of Social and Mobile in the Enterprise is one of thephenomena that will impact more in the business world and Altea will be ready to face!” Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 17
  18. 18. SOCIAL MEDIA PROJECT @ALTESPAALTEA BRAND AWARNESS vs RUSCICA REPUTATIONALTEA is Andrea Ruscica! 20 years ago he founded the company with other 3 friends he lives the company and has an active management role he is our undisputed Leader he is well known from other entrepreneur «Build solid relationship», «Focus on young people», «Innovation!» are his positive “obsession”! KEY WORDS in the WEB Andrea is present in most of the about Andrea Social NetworksTag People Organization Places Products company  He writes personally  He is the first sponsor for the diffusion of Social Network skills usage in Altea Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 18
  19. 19. SOCIAL MEDIA PROJECT @ALTESPASOCIAL ERP PROJECT – THE COLLABORATION CHALLENGE How can an organization improve collaboration with these simple and social tools?ALTEA researched an answer, for us and for our customers,defining a Methodology and Collaborative Tools (in collaborationwith University Politecnico of Milan)Internally we are going to adopt YAMMER (for unstructured information)and JAM & STREAMWORK (for structured Information, TeamOrganization, Plan of Activities, …) in order to build a new different ShareSpace of Collaboration for people who are apart in time and/or space: Easy to find people to connect, communicate with and get to know them Rapid distribution of relevant and informal information person-to-network Build relationships across boundaries (organizational, geographic…) Provides a context for knowledge exchange Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 19
  20. 20. SOCIAL MEDIA PROJECT @ALTESPAPROGETTO SOCIAL ERP – LA SFIDA della COLLABORAZIONE How can an organization improve collaboration CENTRO STUDI ALTEA – «TENUTA la TERRIERA» with these simple and social tools?ALTEA researched an answer, for us and for our customers,defining a Methodology and Collaborative Tools (in collaborationwith University Politecnico of Milan)Internally we are going to adopt YAMMER (for unstructuredinformation) and JAM & STREAMWORK (for structured Information,Team Organization, Plan of Activities, …) in order to build a newdifferent Share Space of Collaboration for people who are apart intime and/or space: Easy to find people to connect, communicate with and get to know them Rapid distribution of relevant and informal information person-to-network Build relationships across boundaries (organizational, geographic…) Provides a context for knowledge exchange Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 20
  21. 21. ALTEA The Social Media Project Looking to the Future Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modoThis document must not be reproduced, made available to third persons, or misused in any other way 21
  22. 22. LOOKING TO THE FUTURELESSON LEARNED and THE «BUT» THAT MAKE US SLEEPLESS It seems so fun, so creative, so rousing, so engaging but … “Cultivate” Social Media is Time Consuming!It’s clear you CAN NOT DO that BUT …is the game worth the candle? As individuals, many of us are already using these tools to enrich and simplify our (social) lives BUT … the engagement (both outside and inside) it’s not so easy. Now the gain is less than the effort!  What shall we do different? We spend many resources to improve “Brand Awareness” BUT in the web «ALTEA» has many meanings: car, tomato sauces, dress, fashion accessories , family name, name of woman, … What would be the right strategy? Only strictly related to the Vendors? Differentiation (3 BU) is an our characteristic and business strategy BUT communication to the market is sometimes unclear How to be more effective? Is B2B really possible for the Service Companies through social media? Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 22
  23. 23. GUARDANDO AL FUTUROWORKING PROGRESS e PROSSIMI PASSI  Audience Size and Engagement! Shhhh we have an idea or more … TOP SECRET 1  Build a «Fil Rouge» Graphic Approach for all Social Media Channel (including Partner)  … TOP SECRET 2  … TOP SECRET 3  Google AdWords  Improve YouTube Channel with Video  Listening and measure! Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 23
  24. 24. ALTEAThe smiling  ALTEA Marketing Team Erika OGLINA Laura CAFAGNA Arianna GIUSSANI GRAPHIC DESIGNER WEB COMMUNICATION MARKETING SPECIALIST Luca CIANCI Antonella ALBERTI Ilaria JULIO MULTIMEDIA GRAPHIC LEADER MARKETING & SOCIAL MANAGER MARKETING SPECIALIST Andrea LANDI Valentina BONETTO Anna LIGABUE GRAPHIC DESIGNER MARKETING SPECIALIST MARKETING LEADER Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 24
  25. 25. ALTEAFollow Us Altea S.p.A. Altea Social Altea @AlteaSpA Antonella Alberti aalberti@alteanet.it Altea SpA @AAlbertiALTEA Altea SpA Thank you! Questo documento non deve essere riprodotto, né reso disponibile a terzi o alterato in ogni modo This document must not be reproduced, made available to third persons, or misused in any other way 25

×