DIY Series - 5 Steps to make a cool promo video for free
You want to make a video about your product to post it on your website and on your different social media channels
But you have no budget to outsource it to a professional video producer? No video making skills? And no professional equipment?
No problem! Here are 5 steps how to make a promotional video from scratch, all by yourself, with stuff you have at home. Content, Script, Design, Execution, Editing
Step 1: Define the content
Use the mind mapping technique to brainstorm all the ideas you want to put forward and then organize them in a logical, fluid way. Then just start writing the content without overthinking it.
You can also use different storytelling techniques to frame your thoughts. Hook your audience in the first few seconds, describe a setting, create different characters, portray a conflict and resolve the whole plot with a happy ending.
You can use this framework to structure your content and to trigger different emotions. [Hook, Problem, Solution, Benefits, Motivation, Call to Action].
Finally, decide which type of video is best adapted to bring your message across? How you want to present your message in your promo video. What kind of video do you want to make and which will support your message the best? [Live video, Screencast video, Animated video, Drawing video, Cut outs video, Or all mixed together]
Now you take all your ideas and rewrite them in the way that fits best your video type. Use Google Docs if you write the script together with others or if you want to get feedback on the script you write from your personal focus group.
If you will record yourself in the video, write exactly as you speak. Use shortcuts [I’m gonna vs I’m going to], fill words [and, uhm, like, so, ...] and any reactions [laugh, slow down, whisper]. [Show an example: left a sentence of content and right the same sentence in script]
Differentiate the main narrative from B-Roll, text overlays, and voiceover using different formatting or callouts.
Write in your script everything else too, all the characters, different scenes and shots you will need to make. A script doesn’t just include dialogue. If your video will require multiple shots, characters, or scenes, include these details. Be sure to include any necessary information about the set or stage actions, such as a wardrobe change.
Finally read your script aloud. Take out anything that sounds too formal or not like yourself. Rewrite it until it sounds the most natural when you speak.
Keep it short and simple [KISS]. Ideally your script should be no longer than 2 pages. If you have more, read it again and try to cut out all the unnecessary fat. Try to get your message across in the most concise way possible. Keep your content short and to the point. A 1-3 min long video is perfect for today’s busy viewers.
In this step you define which design features you want to use to convey your message. Videos can include many design features: video recordings of yourself, pictures, icons, animations, screencasts, drawings, text, background music & sounds, other videos (b-rolls). You can brainstorm with others to have more diverse ideas.
Decide what you will shoot, from which angle, in which setting. Take into account possible cloth changes if you want to impersonate somebody else in the video. Differentiate the main narrative from B-Roll, text overlays, and voiceover using different formatting or callouts.
You can also use the storyboarding technique. How will each scene play out? What visuals will most effectively convey the message?
Record your audio only during a voiceover in a quiet room which doesn’t echo and with a decent microphone.Buy a microphone if you can. Use free audio recording software like Audacity… Otherwise a good smartphone will do. Check how your voice sounds. You might speak too slow, have a too high pitch or not sound natural. With practice you can get better.
Record your audio only during a voiceover in a quiet room which doesn’t echo and with a decent microphone. Buy a microphone if you can. Use free audio recording software like Audacity… Otherwise a good smartphone will do. Check how your voice sounds. You might speak too slow, have a too high pitch or not sound natural. With practice you can get better.
Decide at which stage you will use animated slides. They can be created with PowerPoint by animating different pictures and icons to create a full storyline.
Make sure to use music legally, especially if you consider posting your videos on YouTube. YouTube is extremely aggressive when it comes to using copyrighted music illegally and will take down your video as soon as it is flagged as such. The music volume should not interfere with your voice. It should be just loud enough to be heard in the background. Make sure the genre fits your video and what you want people to feel.
This is the last stage, the moment of truth, where you assemble all the audiovisual content you have created
So, every video software shows a timeline of your video and audio tracks. You can click anywhere and see the exact moment of the video inside the preview window. Then you can cut this timeline into smaller pieces of video and audio tracks and move them to an earlier or a later point in the timeline. You can also add transition effects between them. As simple as that. You add audiovisual content on the timeline by “importing” the files. So you click and choose which files the software should import, and then you simply drag them down on the timeline.
For the audio, you can make several timelines so you can mix the tracks. For example, your voice will go on one track and the background music on another so you can adjust the volume separately.
5 Steps to Make Promo Videos for Free
PROMO VIDEO5 to make a cool
Do you want to make a cool video about your
company and post it on your website
or on your social media channels?
to pay a pro
BUT YOU HAVE…
Here are 5 steps to make a great promotional
video from scratch with equipment you
have at home. Let’s dive right in!
1 | DEFINE THE
2 | WRITE A
3 | BRAINSTORM
4 | CREATE THE
5 | EDIT THE
Use the MIND MAPPING TECHNIQUE to
brainstorm your ideas and organize
them in a logical, fluid way.
You can also use the most common
storytelling techniques to frame
your promo video message.
Or you can use our framework to
structure your video message and to
trigger different emotions in your viewers.
1 | HOOK YOUR
2 | DEFINE THE
3 | PROPOSE A
4 | INSPIRE THE
5 | CALL TO
Then, decide which type of video can
bring your message across in
the most impactful way.
Hand drawn video
Scripting is about rewriting your message
in the way that fits best your video type.
Use Google Docs to collaborate.
I am going to… I’m gonna…
I think… Well, I think…
It’s a game changer… It’s really different…
Write exactly as you speak, 100%!
Use colloquial language, simple
wording and genuine reactions.
…with that in mind.
And it’s really great…
…with that in mind [hahaha]
Write in your script everything else too: the characters,
the scenes and different shots you’ll need to make.
Differentiate them from the main narrative.
BEYOND THE DIALOGUE
Kate: What do you think?
Mary: I really love it!
Kate: Me too. The color is awesome.
Storyteller: That’s when they both decided
***Film them inside***
to go for it.
Finally read your script aloud. Take out anything
that sounds off, too formal or not like yourself.
Rewrite it until it sounds the most natural.
Keep your message short and concise. Ideally your
script should be no longer than 2 pages so that
your video doesn’t go over 1-3 minutes.
HERE A LAST TIP
Define which design features you want to
use to enhance your message. You can
brainstorm with others for more ideas.
icons animations drawings screencasts
Break down the script into smaller pieces and decide
what visuals you will show for each one of them.
You can use Google Docs comments for this.
CHOP CHOP CHOP
You can also use storyboards to visualize
each scene. Just draw what will appear at each
moment in the script and write the dialogue underneath.
You can use many websites to download non-stocky
images for free. Also, you can get cool icons on
Noun Project and adapt them to your style.
This is the last step, the moment of truth,
when you assemble all the audiovisual
content you have created previously.
VIDEO AUDIO PPT MUSIC
There are many free options out there:
Windows Movie Maker for PCs and
iMovie or Screenflow for Macs.
Import all your files onto separate timelines. Put
your audio track on one and the background
music on another to adjust the volumes.
PLAY WITH TIMELINES
1 | DEFINE THE
2 | WRITE A 3 | BRAINSTORM
4 | CREATE THE
5 | EDIT THE
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