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5 Steps to Make Promo Videos for Free


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You can easily create cool promo videos for free and without prior technical knowledge! Check out our 5 steps framework to make videos. Don't hesitate to like, comment and share!

Published in: Business
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5 Steps to Make Promo Videos for Free

  1. 1. DIYseries Steps PROMO VIDEO5 to make a cool for free altalane
  2. 2. Do you want to make a cool video about your company and post it on your website or on your social media channels? PROMO VIDEO
  3. 3. NO budget to pay a pro BUT YOU HAVE… NO video making skills NO pro equipment
  4. 4. Here are 5 steps to make a great promotional video from scratch with equipment you have at home. Let’s dive right in! NO PROBLEM! 1 | DEFINE THE CONTENT 2 | WRITE A SCRIPT 3 | BRAINSTORM DESIGN 4 | CREATE THE CONTENT 5 | EDIT THE VIDEO
  5. 5. 1 Define the Content
  6. 6. Use the MIND MAPPING TECHNIQUE to brainstorm your ideas and organize them in a logical, fluid way.
  7. 7. You can also use the most common storytelling techniques to frame your promo video message. STORYTELLING HOOK HERO VILLAIN CHARACTERS PLOT CONFLICT CLIFFHANGER SETTING Story
  8. 8. Or you can use our framework to structure your video message and to trigger different emotions in your viewers. Shocking Intriguing Funny Surprising Relatable Serious Stressful Frustrating Scary Convenient Necessary Efficient Affordable Exciting Inspiring Amazing Pressuring Urgent 1 | HOOK YOUR AUDIENCE 2 | DEFINE THE PROBLEM 3 | PROPOSE A SOLUTION 4 | INSPIRE THE VIEWERS 5 | CALL TO ACTION
  9. 9. Then, decide which type of video can bring your message across in the most impactful way. LAST TIP Hand drawn video Live video Animated video Screencast video
  10. 10. 2 Write a Script
  11. 11. Scripting is about rewriting your message in the way that fits best your video type. Use Google Docs to collaborate. SCRIPT TOGETHER
  12. 12. CONTENT SCRIPT I am going to… I’m gonna… I think… Well, I think… It’s a game changer… It’s really different… It’s great… Write exactly as you speak, 100%! Use colloquial language, simple wording and genuine reactions. Incredible! …with that in mind. And it’s really great… Wow! …with that in mind [hahaha]
  13. 13. Write in your script everything else too: the characters, the scenes and different shots you’ll need to make. Differentiate them from the main narrative. BEYOND THE DIALOGUE Kate: What do you think? Mary: I really love it! Kate: Me too. The color is awesome. ***Voiceover only*** Storyteller: That’s when they both decided ***Film them inside*** to go for it.
  14. 14. Finally read your script aloud. Take out anything that sounds off, too formal or not like yourself. Rewrite it until it sounds the most natural. BE AUTHENTIC
  15. 15. Keep your message short and concise. Ideally your script should be no longer than 2 pages so that your video doesn’t go over 1-3 minutes. HERE A LAST TIP Keep It Short & Simple
  16. 16. 3 Brainstorm Design
  17. 17. pictures Define which design features you want to use to enhance your message. You can brainstorm with others for more ideas. WHAT’S NEXT? icons animations drawings screencasts music sounds
  18. 18. Break down the script into smaller pieces and decide what visuals you will show for each one of them. You can use Google Docs comments for this. CHOP CHOP CHOP Comments Interview mode
  19. 19. You can also use storyboards to visualize each scene. Just draw what will appear at each moment in the script and write the dialogue underneath. STORYBOARDS
  20. 20. You can use many websites to download non-stocky images for free. Also, you can get cool icons on Noun Project and adapt them to your style. STUNNING VISUALS
  21. 21. 4 Create the Content
  22. 22. Use a recent smartphone in a steady position and pay attention to light: avoid shadows and use lamps at home to adjust it. FILM YOURSELF
  23. 23. All you need is a quite room which doesn’t resonate. Use your smartphone or buy a microphone (<50$) and record with the free software Audacity. RECORD THE AUDIO
  24. 24. You can use PowerPoint to create animated slides with transitions and record them later with its integrated software. POWERPOINT MASTER
  25. 25. Use only royalty free soundtracks that you can find on Youtube for example and make sure to keep the volume lower than your voice. BACKGROUND MUSIC
  26. 26. 5 Edit the Video
  27. 27. This is the last step, the moment of truth, when you assemble all the audiovisual content you have created previously. FINAL CUT VIDEO AUDIO PPT MUSIC
  28. 28. There are many free options out there: Windows Movie Maker for PCs and iMovie or Screenflow for Macs. WHICH SOFTWARE?
  29. 29. Import all your files onto separate timelines. Put your audio track on one and the background music on another to adjust the volumes. PLAY WITH TIMELINES
  30. 30. CONTENT 1 | DEFINE THE SCRIPT 2 | WRITE A 3 | BRAINSTORM DESIGN CONTENT 4 | CREATE THE VIDEO 5 | EDIT THE WANT TO KNOW MORE ABOUT THIS PART? Click Here Check out our full video course altalane Startup Xpress: a Fast Track to Your Internet Business