Philips obws1

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Philips obws1

  1. 1. PHILIPS OBSESSED WITH SOUND IN-STORE PACKAGE
  2. 2. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE European roll out of the PHILIPS “ Obsessed with sound In-Store package & Shop in Shop System”
  3. 3. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE European roll out of the PHILIPS “ Obsessed with sound In-Store package & Shop in Shop System” Design, Development, Production, Distributions, Transport & Installation done by Alrec In-Store
  4. 4. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE European roll out of the PHILIPS “ Obsessed with sound In-Store package & Shop in Shop System” Design, Development, Production, Distributions, Transport & Installation done by Alrec In-Store Operational Excellence
  5. 5. <ul><li>“ The extensive range of Philips Fidelio docking speakers was developed especially for Apple music lovers who are obsessed with sound. </li></ul>PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  6. 6. <ul><li>“ The extensive range of Philips Fidelio docking speakers was developed especially for Apple music lovers who are obsessed with sound. </li></ul><ul><li>Passion for sound that puts Philips ahead </li></ul>PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  7. 7. Project Objective PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  8. 8. Project Objective Develop an inspirational toolkit that consist of some innovative, effective and relatively inexpensive ways of displaying our products together therefore highlighting a larger offer to consumers. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  9. 9. Project Objective Develop an inspirational toolkit that consist of some innovative, effective and relatively inexpensive ways of displaying our products together therefore highlighting a larger offer to consumers. The concepts should build on the existing Obsessed With Sound proposition, using a combination of wood and white, but bring it to the next level to bring it closer to the target group of the Sound Aspirer. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  10. 10. Project Objective Develop an inspirational toolkit that consist of some innovative, effective and relatively inexpensive ways of displaying our products together therefore highlighting a larger offer to consumers. The concepts should build on the existing Obsessed With Sound proposition, using a combination of wood and white, but bring it to the next level to bring it closer to the target group of the Sound Aspirer. The in-store package should allow consumers/shoppers to experience the products in their full glory, allowing display freedom to emphasize the new products and their innovative technologies. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  11. 11. Project Objective Develop an inspirational toolkit that consist of some innovative, effective and relatively inexpensive ways of displaying our products together therefore highlighting a larger offer to consumers. The concepts should build on the existing Obsessed With Sound proposition, using a combination of wood and white, but bring it to the next level to bring it closer to the target group of the Sound Aspirer. The in-store package should allow consumers/shoppers to experience the products in their full glory, allowing display freedom to emphasize the new products and their innovative technologies. We Know How to Make PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  12. 12. High Quality Details Clear Product Explanation focus on Benefits Touch & Try Economy of Scale, combining parts FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  13. 13. Honest Materials Real High Quality Details Wood & White Clear Product Explanation focus on Benefits Efficient Budget Touch & Try Multiroom Same Music, Same Quality Every Room Modular Approach Economy of Scale, combining parts A-B-C Stores FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  14. 14. Honest Materials Real High Quality Details Clear Product Explanation focus on Benefits Efficient Budget Touch & Try Multiroom Same Music, Same Quality Every Room Modular Approach Economy of Scale, combining parts A-B-C Stores FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  15. 15. Honest Materials Real High Quality Details Wood & White Clear Product Explanation focus on Benefits Touch & Try Economy of Scale, combining parts A-B-C Stores FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  16. 16. Honest Materials Real High Quality Details Clear Product Explanation focus on Benefits Efficient Budget Touch & Try Multiroom Same Music, Same Quality Every Room Modular Approach Economy of Scale, combining parts A-B-C Stores FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  17. 17. High Quality Details Clear Product Explanation focus on Benefits Touch & Try Economy of Scale, combining parts FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  18. 18. Honest Materials Real High Quality Details Wood & White Clear Product Explanation focus on Benefits Efficient Budget Touch & Try Multiroom Same Music, Same Quality Every Room Modular Approach Economy of Scale, combining parts A-B-C Stores FOCUS POINTS PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  19. 19. The Design PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  20. 20. The Design PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  21. 21. The Roll out in Europe PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  22. 22. The Roll out in Europe Full installations in different stores around Europe ! PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  23. 23. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  24. 24. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  25. 25. PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  26. 26. We develop and deliver custom Display, Shop-in-Shop and Brandstore solutions for brands at retail. Our engineers deploy the latest materials and manufacturing technologies and are specialized in developing concepts for serial production. ALREC IN-STORE PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  27. 27. We develop and deliver custom Display, Shop-in-Shop and Brandstore solutions for brands at retail. Our engineers deploy the latest materials and manufacturing technologies and are specialized in developing concepts for serial production. Our Display solutions vary from promotional signage, shopper navigation tools, smart shelving systems through to counter and free standing floor units. ALREC IN-STORE PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  28. 28. We develop and deliver custom Display, Shop-in-Shop and Brandstore solutions for brands at retail. Our engineers deploy the latest materials and manufacturing technologies and are specialized in developing concepts for serial production. Our Display solutions vary from promotional signage, shopper navigation tools, smart shelving systems through to counter and free standing floor units. Our Shop-in-Shop solutions excel in modularity for optimum flexibility and cost effectiveness. We develop modular solutions for both multi-brand retail as well as single Brandstore environments. ALREC IN-STORE PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  29. 29. We develop and deliver custom Display, Shop-in-Shop and Brandstore solutions for brands at retail. Our engineers deploy the latest materials and manufacturing technologies and are specialized in developing concepts for serial production. Our Display solutions vary from promotional signage, shopper navigation tools, smart shelving systems through to counter and free standing floor units. Our Shop-in-Shop solutions excel in modularity for optimum flexibility and cost effectiveness. We develop modular solutions for both multi-brand retail as well as single Brandstore environments. Our unique 3DStoreConfigurator e-tool delivers great support for an efficient and disciplined store planning process ALREC IN-STORE PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  30. 30. We develop and deliver custom Display, Shop-in-Shop and Brandstore solutions for brands at retail. Our engineers deploy the latest materials and manufacturing technologies and are specialized in developing concepts for serial production. Our Display solutions vary from promotional signage, shopper navigation tools, smart shelving systems through to counter and free standing floor units. Our Shop-in-Shop solutions excel in modularity for optimum flexibility and cost effectiveness. We develop modular solutions for both multi-brand retail as well as single Brandstore environments. Our unique 3DStoreConfigurator e-tool delivers great support for an efficient and disciplined store planning process ALREC IN-STORE PHILIPS “OBSESSED WITH SOUND” IN-STORE PACKAGE
  31. 31. PHILIPS OBSESSED WITH SOUND IN-STORE PACKAGE

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