MattyMedia_Wakarusa Music Festival Case Study

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MattyMedia_Wakarusa Music Festival Case Study

  1. 1. THESUPER SOCIALADVISORY GROUPWe would rather do nothing the rest of our lives, than put our name on somethingmediocre.We identify emergent strategies and make them deliberate. We surprise anddelight our customers and their social audiences every day. Simply put, we buildengines for profit and growth dedicated to helping you reach your goals.
  2. 2. OURPLATFORM AGNOSTICSERVICESWe focus on emerging social platforms that matter, and have experience with them all.•  Strategy & Research•  Channel Management•  Design & Development•  Analytics & Measurement•  Distribution (Influencers & Ads)
  3. 3. COMPANY BACKGROUNDThe Wakarusa Music Festival is an annual event held in theOzark Mountains of Arkansas, bringing over 22,000 live musicfans together for a “four-day, foot stomping party.”
  4. 4. GOALSMattyMedia was engaged by the Wakarusa Music Festivalco-founders to:•  Experiment with real-time, social media management on the ground at the 2012 festival•  Push the limits on content creation, community management and user engagement via the Wakarusa Festival Fan Page on Facebook
  5. 5. APPROACHThe MattyMedia team managed Wakarusa’s Facebook Fan Page at the festivalby:•  Creating, aggregating and publishing real-time images and updates•  Rapidly responding to comments and questions•  Engaging users through conversation and contests throughout the weekend•  Capturing the spirit of the festival using content creation tools like Instagram, Camera+ and SpinCam•  Developing an interactive and shareable festival map to engage users and bring the Wakarusa experience to life
  6. 6. REAL-TIMESOCIAL MEDIA MANAGEMENTPowered by AlphaBoost Labs, the MattyMedia team hacked an innovative, real-time solution to enhance the live event experience and engage Wakarusa fans onFacebook.Leveraging SpinCam, AlphaBoost Labs developed an interactive and shareablemap, which took 360-degree spins of live shows and points of interest throughoutthe festival and plotted them on a map of the festival grounds.
  7. 7. Users click on a pin to see a 360-degree view of a live show or point of interest across the festival grounds
  8. 8. REAL-TIMESOCIAL MEDIA MANAGEMENTThe interactive Wakarusa map provided users with real-time views of the concert stages, villages, tents andcampgrounds throughout the festival, allowing them totake part in Wakarusa’s multi-faceted experience fromhome.
  9. 9. FACEBOOK TIMELINEMANAGEMENT
  10. 10. RESULTSThe MattyMedia team delivered the following results on Facebook for the Wakarusa Music Festival:•  Published 747 photos to Facebook, highlighting the Wakarusa experience•  Built an interactive experience that connected those unable to attend the event with 360- degree real-time views of the shows and concert venue•  Increased ‘Weekly Total Reach’ by 96% during the festival month
  11. 11. RESULTS•  Increased ‘People Talking About This’ by 84% during the festival month•  Generated 3,700 new Likes on the Wakarusa Fan Page during the festival month•  Generated more than 3,400 Daily Page Stories during the festival month
  12. 12. WANT TO LEARN MORE?Visit us here: www.mattymedia.comE-mail us here: go@mattymedia.comView our interactive map here: http://alphaboostlabs.com/wakarusa  

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