Successful_Product_Roadmapping_2013_Alpa_Agarwal

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Successful_Product_Roadmapping_2013_Alpa_Agarwal

  1. 1. Successful Product Roadmapping© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  2. 2. What are your favorite products? What problems do they solve? How do they make you feel?© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  3. 3. What are the characteristics of successful products?© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  4. 4. • Solve a problem • Functional • Emotional • Empathetic • Memorable & inspiring experiences/ Design • Priced right – value for money • Accessible, including post-sales support • Become a habit© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  5. 5. But was the iPhone built in one day? The Ancient Roman aqueduct in Segovia, Spain, still functioning after 2,000 years. © Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  6. 6. So, what isa productroadmap?© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  7. 7. A product roadmap is a “living” Gantt chart of whatproducts or features will be released and when.© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  8. 8. Provides clear direction to the business. • Finance • Engineering • QA • Design • Usability • Analytics • A/B or Multivariate Testing • Product Marketing • Customer Service • Sales • Technical Writing • Leadership© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  9. 9. But is it that simple? What can go wrong?© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  10. 10. Murphy’s Law • Bugs • Aggressive resourcing – delay • Use cases, usability issues, A/B or multivariate testing - iterations • Product dependencies • Customer adoption despite market research • Team alignment • Executive participation© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  11. 11. This roadmap template provides a succinct status update to leadership, as well as the product development and release teams.Goal: Increase Conversion in the Shopping CartKPIs: Ratio of Number of Items Purchased within 7 Days to Number of Items Added to CartPRODUCT ROADMAP Jan/Feb March/April May/June July/Aug Sept/Oct Nov/DecTheme 1: Inspirational DesignKPIs: Time Spent on Cart Page (increase), Cart Page Views (increase), Ratio of "Proceed to Checkout" to Cart Page SessionsMarket Research Exploratory Quant: PrototypesDesign 3 Design OptionsPrototyping 3 PrototypesUsabilityEngineering Resource Planning & Trade-OffsDevelop Feature 1: Large PhotosDevelop Feature 2: Quick Look - to prevent pogo-stickingDevelop Feature 3: Re-Assurance (only x items left in stock,y items already purchased, customer rating)QAA/B or Multi-Variate TestingProduct Co-Dependencies Testing & ReleaseAnalytics/ReportingEnd User DocumentationCustomer Service TrainingSales TrainingAdvertising/PRTheme 2: Checkout Process StreamliningTheme 3: Cart Marketing - Email, Limited Time Discounts Copyright © 2013 by Alpa Agarwal For a copy, please email me.© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  12. 12. The key to successful product roadmapping isunderstanding Customer Pain Points clearly. Jane Doe • Personas • Pain PointsPhoto • Scenarios/ Use Cases • Hard Prioritization (P0, P1, P2, P3, P4)© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  13. 13. Scenario’s and Use Cases are detailed walk- throughs of specific users accomplishing the job they are trying to get done using the product.© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  14. 14. HTC One X Galaxy S3 iPhone 5The right prioritization is critical to success.© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  15. 15. Great product roadmaps are built on... • Clear value in the company’s product portfolio • Financial justification/modeling • Customer segmentation, identification of target segments, customer needs & use cases • Competitive advantage • Great design • Rapid design & prototyping • Minimum viable release planning • A/B or multivariate testing • Solving for dependencies • Feedback Loop: market research & analytics • Leadership participation© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  16. 16. Please do not hesitate to contact me.© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com
  17. 17. Make sure you invest in developing a product plan.Goal: Increase Conversion in the Shopping CartKPIs: Ratio of Number of Items Purchased within 7 Days to Number of Items Added to CartPRODUCT ROADMAP Jan/Feb March/April May/June July/Aug Sept/Oct Nov/DecTheme 1: Inspirational DesignKPIs: Time Spent on Cart Page (increase), Cart Page Views (increase), Ratio of "Proceed to Checkout" to Cart Page SessionsMarket Research Exploratory Quant: PrototypesDesign 3 Design OptionsPrototyping 3 PrototypesUsabilityEngineering Resource Planning & Trade-OffsDevelop Feature 1: Large PhotosDevelop Feature 2: Quick Look - to prevent pogo-stickingDevelop Feature 3: Re-Assurance (only x items left in stock,y items already purchased, customer rating)QAA/B or Multi-Variate TestingProduct Co-Dependencies Testing & ReleaseAnalytics/ReportingEnd User DocumentationCustomer Service TrainingSales TrainingAdvertising/PRTheme 2: Checkout Process StreamliningTheme 3: Cart Marketing - Email, Limited Time Discounts Copyright © 2013 by Alpa Agarwal Thank you!© Alpa Agarwal 2013 | Alpa@AlpaAgarwal.com

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