Readers and entrepreneurs owning a restaurant will understand the importance of introducing the online ordering system. Since this system promises comfort and convenience to customers to order food easily.
Why the Need for an Online Food Ordering Platform?
Consumer eating trends reflect the neck deep competition that entrepreneurs running a restaurant
need to face on a regular basis. Customer expectations are sky high these days and that is not just
restricted to good food but also extends to having a nice decor along with impeccable service. These
are some of the attributes that restaurants need to provide to customers in order to set the revenue
bells ringing. Good decor, high-quality food and impeccable service are the basic necessities that all
restaurants need to offer visitors. Interestingly, recent market trends show that there are latest
attractions in the pipeline that restaurants are providing.
How Online Food Ordering Offered by Restaurants Boost Business?
This latest attraction is offering customers the scope to order food online and get it delivered at
their home. Most restaurants have adopted this feature and provided the option to clients to order
food online from the convenience of their homes. In case you are running a restaurant which is still
not providing the online food ordering platform, then you are already running late. There are high
chances that you are missing out on a big scope of revenue generating opportunities. Online food
ordering is a big hit and that is primarily because of the Smartphone wave that is ruling the
consumer market. Smartphones and Tablets have made online food ordering easy and most
importantly convenient. Any restaurant which does not offer a mobile friendly ordering option is
considered to be less appetizing for the target audience. Home delivery options offered by the
restaurants also remains less availed because of the lack of online food ordering scope. It is time for
restaurant owners to introduce this new feature and increase the customer base that will accelerate
Ordering Online Statistical Data
Statistical figures are the best way to understand recent market trends and for entrepreneurs
owning a restaurant, understanding the present trends are important. As these trends help them to
understand how they need to upgrade their restaurant in order to attract customers. So, let us take
a quick look at the statistical data reflecting the trends doing the rounds in restaurants.
A poll conducted in early 2016 reflects that 43% customers have taken the help of the Internet
to place home delivery food orders. Another 58% have admitted that they have viewed the
online menu of restaurants when placing a food order.
Another study conducted by a group of scholars reveal that one-quarter of restaurateurs
introduced online ordering in their restaurants and have seen improvement in the sales figure.
The reasons entrepreneurs cited that had pushed sales are order accuracy, increase in order
numbers and savings in labor charges.
The final survey reveals that 63% customers prefer viewing a restaurant’s menu online
compared to 16% customers who prefer to check a restaurant’s menu through a third party
online ordering service.
Other than surveys and polls, several restaurant owners have revealed the massive increase in sales
that they have enjoyed after introducing the online food ordering platform. It is considered to be a
huge hit among customers because of the convenience and the comfort it offers. Hence, it is time
for restaurants to introduce the online ordering system.