Retail benelux 2011


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Retail benelux 2011

  1. 1. RETAIL IN BENELUX Laura Heuvinck, EI Benelux
  2. 2. Retail in Netherlands and Belgium <ul><li>In 2010 Belgium retail sales reached €64 billion (€35.2 non-food) retail sales are expected to rise to €65.9 billion in 2011 </li></ul><ul><li>In 2011 in NL retail sales are forecasted to reach €85.5 billion (2010 non-food €53.3) </li></ul><ul><li>2011: Supermarkets in BE Delhaize has 25.9% marketshare, Colruyt has 24.6% and Carrefour 22.7%. Carrefour closed 16 Belgian stores in 2010, but is growing again in 2011. </li></ul><ul><li>Ahold (Albert Heijn) is the largest retailer in NL – 33.5% of the Dutch supermarket share – part of (public) Royal Ahold group which has €29.5 billion turnover. Albert Heijn opened it’s first store in BE in 2011. In NL, Albert Heijn is aiming to increase non-food products. </li></ul><ul><li>Most Dutch supermarkts (ex Albert Heijn) are family owned and part of a buying group. </li></ul><ul><li>Hema is leader in mixed goods and is expanding in NL and BE as well as into Germany </li></ul><ul><li>Private label is a growing market in 2011 with 39% overall market share in BE and 27% in NL (volume), but eg. pet food in BE goes up to 60% but personal health products only 14% in NL </li></ul>
  3. 3. Ecommerce in Benelux <ul><li>Net users in the Netherlands shop online more than in any other Western European country but spend less per capita. 82% broadband subscribers in NL. </li></ul><ul><li>Dutch online retail and travel sales value 2011: €8 Billion by approx €10 M online shoppers (population of €16m) </li></ul><ul><li>Like in other continental european markets, the Benelux countries have limited shop opening hours, so online shopping become more appealing. </li></ul><ul><li>Online shopping in NL has grown even faster since the introduction of iDEAL, an online payments system in late 2005 </li></ul><ul><li>Belgium is moving slower with E-commerce but growing and is forecasted to be worth €1.7 billion in 2011 </li></ul><ul><li>1 in 4 online shoppers in BE made first purchase between June 2010-11 </li></ul>
  4. 4. What you need to know <ul><li>Ireland Netherlands Business Association (INBA)’s president is Dr. Gordon Campbell, CEO of Spar International. Next dinner 4 th November 2011, clients are welcome to event. </li></ul><ul><li>Former president of Ireland Belgium Business Association is Paul Skehan, Director of the European Retail Round Table ( Europe’s 14 largest retailers). </li></ul><ul><li>EI Benelux works with Deloitte who can give tailored advice to clients on opening a local office, tax, labour laws etc. </li></ul><ul><li>EI Benelux has made a ‘Winning Business in Benelux’ CD which you can request </li></ul><ul><li>Dutch Business Culture – direct and open, straight to the point </li></ul><ul><li>Belgium is divided linguistically (Dutch and French), culturally, politically (still governmentless after 400+ days) and economically. Flanders is wealthier than Wallonia, where unemployment is an issue. </li></ul><ul><li>Inflation has continued to rise in BE for 2011 reaching 3.5%. Inflation in NL stands at 2.6%. </li></ul>
  5. 5. Enterprise Ireland Benelux <ul><li>Laura Heuvinck </li></ul><ul><li>World Trade Centre </li></ul><ul><li>Strawinskylaan 1351 </li></ul><ul><li>1077 xx Amsterdam </li></ul><ul><li>Tel. +31 20 676 31 41 </li></ul><ul><li>[email_address] </li></ul>