The Rhetorical Situation


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The Rhetorical Situation

  1. 1. The Rhetorical Situation<br />
  2. 2. “At its most basic, communication is the set of methods whereby humans attempt to identify with each other” (“The Rhetorical Situation”).<br />
  3. 3. What is Rhetoric?<br />The art of effective or persuasive speaking or writing<br />When humans communicate with other humans, they seek to produce any number of responses, such as….<br /> -understanding<br /> -emotional reaction<br /> -agreement <br /> -enlightenment <br /> -action<br />
  4. 4. Elements of a Rhetorical Situation<br />Author<br />Audience<br />Text<br />Context<br />An essay, a commercial, a conversation, and a billboard are each an example of a rhetorical situation.<br />
  5. 5. What is the Rhetorical Situation?<br />
  6. 6. Author<br />An author can be a person or a group of people<br />Author’s purpose (instruct, persuade, inform, entertain, educate, startle, excite, sadden, enlighten, punish, console…)<br />Author’s attitude (flippant, serious, sarcastic…)<br />Author’s background (age, personal experience, gender, location, ethnicity, political beliefs, parents, peers, education…)<br />
  7. 7. Audience<br />Audience’s purpose<br />Audience’s attitude<br />Audience’s background<br />
  8. 8. Text<br />“In terms of a rhetorical situation, text means any form of communication that humans create. Whenever humans engage in any act of communication, there is a text that serves as the vehicle for communication” (OWL).<br />
  9. 9. Text<br />Medium of the text (handwritten, typed, audio, verbal, graphic…)<br />Tools to make the text (tongue, computer, research librarian, survey…)<br />Tools to decipher the text (eyes, ears, projector, education, background…)<br />
  10. 10. Context<br />The environment or setting of the author and and of the audience. The author and audience may exist in different contexts.<br />Time<br />Place (room, book, journal, T.V. spot)<br />Community/Conversation<br />
  11. 11. What is the Rhetorical Situation?<br />
  12. 12. Works Cited<br />”The Rhetorical Situation.” Purdue Online Writing Lab at Purdue U, 2008. Web. 15 February 2011. <br />