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SEO Press Release Strategy 2015

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Overview of Today’s Presentation
What is SEO?
On Page and Off Page Optimization
Keywords
Press Release Optimization
Backlinking Strategies

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The organic process of getting your content
indexed and ranked by Search Engines.
Search Engine Optimization (SEO)

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Natural or
Organic
“SERPS”
Paid or
Sponsored
“SERPS”
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How Does Google Determine Rankings?
On Page Optimization (Common Name for SEO)
• Meta Tags and Descriptions
• Keywords on Your Page
• Navigation and Page Name Structure
• Anchor Text
–An Anchor Text is a hyperlink embedded into
a word or phrase.
–i.e. press release distribution
–The best way to link your content. Makes it
easy for Google to know what your links are
about.

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How Does Google Determine Rankings?
Off Page Optimization
– Google looks at the number of incoming links to
your web content to determine its popularity and
ranking. These type of links are referred to as
Backlinks.

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Paradigm Shift
• A Press Release is a Micro Site
• Two Audiences: Humans and SE’s
• You Need To Prep Each Press Release Like You Would
Your Website or Blog
– i.e. Keyword Research, Keyword Copywriting, Tags,
Anchor Text, etc.
• Your Press Releases are Built on a Powerful, Patented
SEO Platform

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Content Writing
Write for real readers
and search engines.
They are both target
audiences for your press
release.
Off Page Optimization
Create relevant anchor
text backlinks to your
press release
On Page
Optimization
Going top down, add
your primary
keyword and
secondary keywords
throughout your
release while
retaining readability.
Release Optimization Flow

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It All Starts with Knowing Your Keywords
Knowing your keywords will determine the way you
optimize your release. It’s the foundation of any successful
SEO strategy.
Keyword Research:
• What would the person I’m trying to
reach type into Google to find my company or
services?
• How many people are searching
for those keywords?

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It All Starts with Knowing Your Keywords
– Use Keyword Tools
• Google Keyword Tool
• Google Insights
• Google Trends
Identify Primary and Secondary Keywords
– Optimize Release for Primary Keyword and Two
other Keywords Max

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• One of the Major Factors For Ranking Your Press Release
•Always Include Your Primary Keyword
• If you can, also include a secondary keyword
•Keep Headlines Short and Simple
• 2-22 words. For best results, under 10 words
Optimizing Your Headline

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Backlink Your Press Release
(Off Page Optimization)
Your
Optimized
Press Release

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Press Release is a Powerful Source of Backlinks
• Backlinks that Google loves
– Each release is sent to over 100 online databases,
search engines, online trades, blogs, and more
– Releases embedded with your links are posted on
high authority sites.
– Highly Relevant Links.

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Anchor Text Your Release
Anchor Text Primary
Keyword on Another
Press Release

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Write a 250 Word Blog
Post Optimized for your
Primary Keyword
Include an image in
the blog post. Name
the image your
primary keyword
Anchor Text Primary
Keyword in Blog Post to
Press Release

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Multiple First
Page Rankings
for the
Keyword:
Micro
Application
Packages
Limited

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Takeaways
SEO is Driven by Content
Google looks at On Page and Off Page Optimization
Create a Plan
Know your Keywords
Optimize Your Release For a Primary and Two Secondary
Keywords
Anchor Text Your Press Release on Other Web Properties
All These Strategies Apply To Any Web Property You Want to
Rank

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Thank You
Visit: www.allydigitalmedia.com