Mit Enterprise Forum 0309 Final

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Anush Kumar's talk on an approach for multi-enterprise visibility using S3Edge software in the cloud, on-premise, and on-mobile devices

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Mit Enterprise Forum 0309 Final

  1. 1. A 3-tier approach to building Real Time Visibility Systems Anush Kumar CTO, S3Edge Inc. anush@s3edge.com +1-310-943-7992 © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential 1
  2. 2. © 2008 S3Edge , Inc.. All Rights Reserved.
  3. 3. S3Edge Snapshot • Software company founded in 2007 • Headquarters in Hyderabad India with offices in Portland and Los Angeles • Core software team that built Microsoft‟s RFID Product • Products • Real-Time Visibility Systems [RTVS], delivered On- Device, On-Premise, On-Demand • Perpetual Software Licenses, Professional Services, Annual Maintenance and Support • Built on BizTalk Server RFID & Mobile • Solutions • Suite of packaged, configurable business applications enabling Inventory & Process Visibility for Asset Tracking & Warehouse Operations • Biz Talk drivers for all the leading RFID equipment manufacturers • Hosted option available © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential 3
  4. 4. Focus of my talk this evening Inter-company coordination Drivers Supply chain • Cross company standardization Open Systems CPG - retail visibility supply chain • Compliance • Ubiquitous adoption Stuff that we have a fairly good Distribution • Cost per tag ideal of ‘how to get done’ in a scalable, cost-effective manner People and asset tracking Drivers Stand-alone • Point solution with needs of Applications of RFID RFID Transportation vertical markets technology applications (toll booths) Asset management Closed systems and tracking Drivers • Seamless extension of Transportation and logistics existing enterprise Real Time Visibility applications Systems ERP • Implementation of client- specific business processes Stuff that we deeply care Warehouse • Return on investment about and are solving for Management systems customers today © 2008 S3Edge , Inc.. All Rights Reserved.
  5. 5. Connected Enterprise: Current State Enterprise Warehouse Enterprise Asset Transportation Software Management Resource Tracking & Applications & Logistics Systems Planning Management Enterprise applications are only loosely connected to the physical world they manage. Physical World they Manage Target • 3PL • Discrete Mfg • Shipping • IT Assets Market • Supply chain • Build to order • Airlines • Healthcare Assets • CPG • Aerospace • 3PL • Yard management • Distribution • Automotive © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential
  6. 6. Some data on costs of this loose connection* • Million bags missing or delayed in 2007 42.4 • Costing 3.8$ billion 13.2 42.4 • Billion $ Employee retail theft 10 • % of patients are given wrong medication • Nurses spend minimum 1hr before surgery searching equipment 13 10 13 214 • % orders shipped with wrong item or quantity • minutes is the average wait time in a hospital in the U.S 13.2 Electronic Systems are out of sync with activities happening in the physical-world. Gap between ‘Actual’ vs. ‘Expected’ results in higher 214 operational costs and capital expenditure © 2008 S3Edge , Inc.. All Rights Reserved. *Source: Microsoft // S3 Company Confidential
  7. 7. Tectonic shifts that are in motion • Business landscape – „Back to basics‟ – Cut costs (Opex), improve productivity, retain customers – Make strategic, value-based investments in IT • Technology landscape – Continued trend towards ubiquitous, mobile computing • Availability of low-cost intelligent mobile devices • Availability of low cost and reliable wireless networking technologies – Bandwidth, bandwidth everywhere – The (serious) emergence of computing services as an utility © 2008 S3Edge , Inc.. All Rights Reserved. 7
  8. 8. Cloud computing de-mystified The interesting thing about Cloud Computing is that we’ve redefined Cloud Computing to include everything that we already do. . . . I don’t understand what we would do differently in the light of Cloud Computing other than change the wording of some of our ads. Larry Ellison, quoted in the Wall Street Journal, September 26, 2008 A lot of people are jumping on the [cloud] bandwagon, but I have not heard two people It’s stupidity. It’s worse than stupidity: it’s a say the same thing about it. marketing hype campaign. Somebody is saying this There are multiple definitions out there of “the is cloud.” inevitable — and whenever you hear somebody saying that, it’s very likely to be a set of businesses Andy Isherwood, quoted in ZDnet News, December 11, 2008 campaigning to make it true. Richard Stallman, quoted in The Guardian, September 29, 8 © 2008 S3Edge , Inc.. All Rights Reserved. *‘G-Men’ Cartoon strip by Daryl Plummer, GBL <See Resources> 2008
  9. 9. Cloud computing de-mystified – take 2* A. Software as a Service (SaaS) B. Utility Computing • AWS • Microsoft Azure • Google AppEngine • Force.com C. Cloud Computing = A+B D. More Cloudiness • Private Clouds • Public Clouds *‘Above the Clouds’: A Berkeley view of cloud computing (See Resources) © 2008 S3Edge , Inc.. All Rights Reserved. 9
  10. 10. Service Provider Implications ‘Elasticity’ in Provisioning Re-use of ‘cloud’ services Metered billing Reserved. © 2008 S3Edge , Inc.. All Rights 10
  11. 11. Customer implications* Traditional “Pure” SaaS Ownership/ Flat fee Metered Licensing Perpetual license Licensing subscription subscription Location On-premise Location Appliance Internet “cloud” Application service Service level Management Corporate IT Management Agreement (SLA) Provider (ASP) Visibility as a Utility © 2008 S3Edge , Inc.. All Rights Reserved. *Source: Microsoft // S3 Company Confidential
  12. 12. Design for Change, Think Re-Use across 3 Tiers Software + Services, Model-driven* .NET, Visual Studio, Modeling Framework © 2008 S3Edge , Inc.. All Rights Reserved. *Source: Microsoft // S3 Company Confidential
  13. 13. The Opportunity Enterprise Warehouse Enterprise Asset Software Transportation Management Resource Tracking & Applications & Logistics Systems Planning Management New Category Real Time Visibility Systems (RTVS) Of Enterprise Application Connects enterprise applications to the physical world Physical World they Manage • CPG • Discrete Mfg • Airlines • IT Assets Target • 3PL • Build to order • Shipping • Healthcare Market • Distribution • Aerospace • 3PL • Yard management • Retail • Automotive © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential
  14. 14. Capabilities required of a RTVS based Solution • Ability to configure and manage a large network of mobile and fixed devices • Ability to configure and distribute workflow processing between the host system, the edge server and mobile devices • Flexible connectivity to enterprise applications without requiring modification to the LoB • Unification of electronic world and physical-world Workflows • Rich event management and notification mechanisms • Robust transactional execution environment © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential
  15. 15. S3Edge RTVS Solution Platform • Enterprise 3.0 services to consume and act on real time data from the physical world – Software + Services on device, edge, cloud for rapid deployment of RFID solutions • Delivered as configurable Real Time Visibility Systems [RTVSTM] for vertical applications On-Demand S3 RTVSTM On-Premise On-Device © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential 15
  16. 16. S3Edge RTVS Server: SW Architecture System Mgt Date Entry & System Status Console Display Devices Displays Dashboard / Portal Web Out-of-the-box Client Services Templates & Specific API Workflow Engine Logic LoB System S3Edge Device Control SQL Svr Subsystem DB RFID RFID RFID Device Device Device Provider Provider Provider Mobile RFID Fixed RFID Hand-held Mobile RFID Readers Readers Readers © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential
  17. 17. Demo: Slide Tracking Solution © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential 17
  18. 18. Slide Tracking: Problem Statement • Aging population == more demand == need for better customer service and retention • Better use of labor resources for processing and tracking of specimen – Identify many hundreds of slides within seconds – Eliminate manual inventory – Locate & retrieve slides in near real-time – Prevent human error • Audit trails for compliance © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential
  19. 19. Magellan RFID • Industry leading H/W portfolio with PJM High Frequency (13.56 MHz) RFID technology • Complete H/W portfolio including chips, inlets, readers • PJM StackTag® optimized for applications where many hundreds of tags are stacked tightly or need to be identified reliably • Deep Technology expertise and experience with wide-variety of unique turnkey H/W solutions: – Ex: Document Tracking, Slide Tracking, Blood Sample Tracking etc. © 2008 S3Edge , Inc.. All Rights Reserved. 19
  20. 20. Out-of-the box Asset Tracking Process Flows • Load / Unload XL based plans for Asset utilization • Associate Asset with Tag & Order from LoB application • Disassociate Asset from Tag • Track Asset [start / stop] • Search for Assets • Event Tracking – By System – By Station – By Asset – By Criticality • Increase/ Decrease order priority • Exception Monitoring [Temporal & Spatial SLA‟s] • Verify Contents // S3 Company Confidential 20
  21. 21. Recap of what you just saw: • World class hardware from Magellan for reading a large volume of RFID tagged slides in seconds • Turn-key RTVS Solution based on Microsoft BizTalk RFID – Complete solution offering of HW/SW/Services/Hosting – Optional subscription based pricing for the SW licenses • Out-of-the-box „packaged‟ workflows – Can be customized to meet your specific implementation needs • Distributed real-time workflow processing across central server, edge server and devices • Deployment options: – S3Edge RTVS installed at clients location, Operationally maintained by client IT staff – S3Edge RTVS installed at hosting center, Operationally maintained by S3Edge © 2008 S3Edge , Inc.. All Rights Reserved. // S3 Company Confidential 21
  22. 22. In Closing Sticky = understandable, memorable, and effective in changing thought or behavior “… And that’s the great thing about the world of ideas – any of us, with the right insight and the right message, can make an idea stick.” - Chip and Dan Heath, ‘Made to Stick’ © 2008 S3Edge , Inc.. All Rights Reserved.
  23. 23. Resources • Website – www.s3edge.com • Blog – http://rtvs.wordpress.com • Case-study – http://www.s3edge.com/RiteCare_BizTalkRFID.pdf • Upcoming RFID Journal Webcast (April 14th) – http://www.rfidjournal.com/article/view/1689/1/1/ • Magellan RFID – http://www.magellan-rfid.com/ • Other interesting links – „Above the Clouds‟: A Berkeley view of cloud computing • http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf; • http://berkeleyclouds.blogspot.com/ – RAD lab http://radlab.cs.berkeley.edu/ – The Economist, “Let it Rise” • http://www.economist.com/specialreports/displayStory.cfm?STORY_ID=12411882 – Gartner Blog Network, Daryl Plummer • http://blogs.gartner.com/daryl_plummer/ © 2008 S3Edge , Inc.. All Rights Reserved. 23

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