Allrecipes Measuring Cup Report March 2010


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Allrecipes Measuring Cup Report March 2010

  1. 1. The Monthly Measuring CupWhat American Families are Eating and CookingMarch 2010March Trends: Corned Beef, Basketballand Fish Fry-DaysSt. Paddy’s Day brings about some interesting food (anddrink) traditions. What many American’s don’t know is thepractice of eating corned beef and cabbage on St. Patrick’sDay was actually established in the U.S. by Irishimmigrants. In Ireland, you would be much more apt to finda bowl of coddle and wheaten bread.Top St. Patrick’s Day Recipes in the U.S. Who is celebrating?1. Corned Beef and Cabbage I More than 34 million U.S. residents claim Irish ancestry2. Amazingly Easy Irish Soda Bread and it is listed as the leading ancestry group in3. Irresistible Irish Soda Bread Delaware, Massachusetts and New Hampshire.* Allrecipes found some similarities as far as theTop St. Patrick’s Day Beer Recipes in the U.S. northeast region goes related to top cities looking for1. Slow Cooked Corned Beef for Sandwiches St. Paddy’s Day recipes, with one surprise on the2. Guinness Corned Beef opposite coast—Seattle.3. Guinness And Chocolate Cheesecake Top Cities Looking for St. Patrick’s Day Recipes onTop St. Patrick’s Day Recipes for UK/Ireland: Allrecipes.com1. Irish Wheaten Bread 1. Newark, N.J.2. Dublin Coddle 2. Seattle, Wash.3. Beef and Guinness Stew 3. Providence, R.I. 4. Boston, Mass.Top St. Patrick’s Day Recipes for Australia/New Zealand: 5. Rochester, N.Y.1. The Absolute Best Steak and Guinness Pie2. Bailey’s Chocolate Cheesecake Green Beer or Green Grog?3. Irish Lamb Stew More than 9 million people plan to wear green on St. Patrick’s Day.* As it turns out, people are drinking green on St. Patrick’s Day too! Top Festive Drinks 1. Green Grog 2. Original Irish Cream 3. Irish Coffee March 2010 Allrecipes Monthly Measuring Cup | 1
  2. 2. March Madness Starts on 3/14 In a match between football food and basketball food…which would win? Football for popularity—basketball for ratings and lower calories. Score points with any of the recipes below. Top 2009 March Madness Recipes** (Avg. Stars 4.8 | Avg. Saves 47,050 | Avg. Calories 138): 1. Guacamole 2. Jalapeno Popper Spread 3. Hot Artichoke and Spinach Dip II Top 2010 Super Bowl Recipes (Avg. Stars 4.5 | Avg. Saves 77,424 | Avg. calories 272): 1. Restaurant-Style Buffalo Chicken Wings 2. Seven Layer Dip I 3. Super Bowl BitesFish Fry-DaysMardi Gras might be known for its beads, parties, food and décor, but the holiday’s significance is that it marks thebeginning of Lent which takes place in the seven weeks leading up to Easter. Allrecipes reviewed traffic and searchterms related to fish to determine the popularity of the Lenten traditions among Allrecipes community.Below are cities showing the most traffic to fish on Allrecipes on the Friday’s of Lent. Most coincide with a highpercentage of presence of religious people whose religions recognize Lent/Easter (e.g. Protestants and Catholics),but others are anomalies…like Tampa, Fla., and Salt Lake City, Utah.***1. Irvine, Calif.2. Tampa, Fla.3. Atlanta, Ga.4. Salt Lake City, Uah5. Pittsburgh, Pa. Primary Religion Religious?City Primary Religion City % U.S Avg % City % U.S. Avg %Irvine Catholic 27% 22% 45% 50%Tampa Protestant 20% 19% 42% 50%Atlanta Protestant 34% 19% 59% 50%Salt Lake City LDS 56% 2% 67% 50%Pittsburgh Catholic 49% 22% 72% 50% March 2010 Allrecipes Monthly Measuring Cup | 2
  3. 3. Fish Fry-DaysThis chart illustrates the surge in trafficwhen comparing Lenten Fridays to therest of the days in each respective weekfrom 2009.On average, there is a 37% increase intraffic to fish recipes on Allrecipes onFridays durring the 40 days of Lent. What Sizzled or Fizzled in February February Movers and Shakers – With Mardi Gras, searches for Jambalaya tend to spike every year, however, with the Saints in the Super Bowl this year, Allrecipes saw a particularly large spike for this term.Sizzling – (search terms moving UP 20 places or more) – No Bake Cookies moved up 84 places, Quinoa moved up 54places, Cinnamon Rolls moved up 47 places, Jambalaya moved up 24 places.In the Deep Freeze – (search terms moving DOWN 20 places or more) – Green Beans moved down 24 places, whileScallops and Meat Loaf both fell 18 places.*Data from the U.S. Census Bureau**Top recipes listed for both football and basketball are recipes exclusive to each sport. Anyrecipe that was present as a top recipe on both lists was not included.***Data from Sperlings Best Places/Fast forward Inc. U.S.About Allrecipes.comAllrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share anddownload recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based sitehas served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent foodInternet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,Germany, China, Japan, French Canada, the Netherlands, Southeast Asia, Brazil, Mexico, Russia and India. Allrecipes ispart of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additional informationregarding Allrecipes, please visit March 2010 Allrecipes Monthly Measuring Cup | 3