PROJECTS DRIVE PEOPLE.
Design by: Allison Cooper
Student Project 1: General Assembly UXDi Winter 2013
ABOUT THE PRODUCT
• MakerTools is a mobile shopping application for makers and creative
tinkerers to discover new creative projects and buy the tools needed
to build them. It features a personal inventory and wish list tracking
tool, a database of cool projects with tag and tool metadata, and an
online shopping portal for purchasing the tool from preferred
• Ed will find MakerTools useful because he needs a way to organize
the tools he has and wants for his creative maker projects to make
informed decisions about which tools he purchases next.
ABOUT THE PROJECT
Our first assignment in the General Assembly UXDi course was to build a mobile shopping
app for a specific user based on interviews and iterative feedback with a classmate. We used
prompts for user research such as going through our users’ weekly routines to uncover
needs, and then worked with them to design intuitive interfaces with paper components
and explored functionalities and iterated on this design with the POP interactive paper
prototyping app. I got to work with Ed, who is the coolest.
F I LT E R
METHODS: We asked Ed to sketch out his
weekly schedule to better understand his needs.
We also conducted interviews with him with
prompts relating to his personal financial
practices and daily life.
FINDINGS: We found that Ed has really got his
life together in most realms, but further
discussion around his interest map led us to find
that creative problem-solving and projectmaking is an important passion of his.
OPPORTUNITIES IDENTIFIED: We found that
Ed has a passion for maker projects and creative
problem-solving and that this would be an ideal
space for a mobile shopping app to address.
I T E R AT I O N :
• METHOD: Ed was asked to arrange the
elements of the maker shopping app on his
own, and we then iterated on this idea with
• FINDINGS: The original idea— to be able to
shop for and swap maker materials— was
quickly found to be far too complicated, but
we learned how Ed and his fellow makers
“geek out about tools.” Likewise, a toolswapping feature was found to be too
complex and unimportant for Ed.
• OPPORTUNITIES IDENTIFIED: Tools
simpler/more logical than materials. Sharing
would be difficult.
D E S I G N I T E R AT I O N :
• METHOD: Prototype created
with POP; ~4 users tested
• FINDINGS: clutter was a
problem; many apps have
similar features already; really
focus on the main goal of the
• OPPORTUNITIES IDENTIFIED:
borrow from Amazon and
Pinterest, focus on the cart,
LISTEN. Keep it simple. Don’t reinvent the wheel.