+	
  
Know the Number:

A Campaign + App Proposal for La Casa de las Madres
Domestic violence and abusive
relationships can happen to anyone,
and affect everyone.
Together, we can change the
convers...
Know the Number.
Why?

•  Awareness of verbal abuse as violence
•  It is unsafe for many experiencing
domestic violence to save/use the
hot...
How?

•  Spread through stickers + online
pledge to save and share the hotline
•  Increase public/friend’s ability to
reco...
The Campaign: Stickers
The Campaign: Pledge Web App

Prototype: bit.ly/knowthenumber1
Thank You
Allison	
  Marie	
  Cooper	
  
Anisa	
  Ali	
  
Allan	
  Steiner	
  
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Know the Number: A #HackSF Campaign/App Proposal for La Casa de las Madres

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How can we all change the conversation about domestic violence to end abusive relationships in our communities? It starts with knowing the number. Know the Number. Share the Number. Change the Conversation.

A campaign proposal for La Casa De Las Madres, San Francisco.
WINNER of HackSF Hackathon, sponsored by Goodby, Silverstein & Partners
PROTOTYPE LINK: http://bit.ly/knowthenumber1
Modified from the original powerpoint presentation by Allan Steiner, with teammate Anisa Ali.
Visual + UX Design by Allison Marie Cooper; Allison's portfolio link: http://allisonmarie.co

Published in: Design
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Know the Number: A #HackSF Campaign/App Proposal for La Casa de las Madres

  1. 1. +   Know the Number: A Campaign + App Proposal for La Casa de las Madres
  2. 2. Domestic violence and abusive relationships can happen to anyone, and affect everyone. Together, we can change the conversation.
  3. 3. Know the Number.
  4. 4. Why? •  Awareness of verbal abuse as violence •  It is unsafe for many experiencing domestic violence to save/use the hotline due to partner suspicion •  The campaign: make the hotline a normal entry in every single phone
  5. 5. How? •  Spread through stickers + online pledge to save and share the hotline •  Increase public/friend’s ability to recognize abusive relationships •  Change the conversation: Safety through ubiquity
  6. 6. The Campaign: Stickers
  7. 7. The Campaign: Pledge Web App Prototype: bit.ly/knowthenumber1
  8. 8. Thank You Allison  Marie  Cooper   Anisa  Ali   Allan  Steiner  

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