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Destination Matters: Dell's Social Media & Community Journey

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Allison Dew, Executive Director, Social Media, Analytics, Community & Customer Research

2nd Annual SMaC Talk Unconference, July 26, 2011

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Destination Matters: Dell's Social Media & Community Journey

  1. 1. Destination Matters: Our Social Media & Community Journey<br />Allison Dew, Executive Director, Social Media, Analytics, Community & Customer Research<br />2nd Annual SMaC Talk Unconference, July 26, 2011<br />
  2. 2. Early Explorers:You have taken us to new places<br />2<br />
  3. 3. Customer Centricity: It’s What Dell is and always has been about<br />3<br />
  4. 4. Adding Purpose and Focus to Discovery: Growth and Success, Broad Adoption and Integration<br />4<br />
  5. 5. Building a new landscape:Impacting how we work and deliver value for customers and Dell<br />5<br />
  6. 6. Destination MattersAchieving More on every front<br />6<br />
  7. 7. Governance<br />7<br />
  8. 8. EmpoweringDell Team MembersCertified: 2357Unique Team Members Trained: 5254<br />8<br />
  9. 9. Listening to Be A Better BusinessAcross all Businesses and Functions<br />9<br />
  10. 10. ROI?Business Value across the full customer lifecycle<br />10<br />
  11. 11. Stronger Platforms for our Voyages:Ideastorm and Telligent <br />11<br />
  12. 12. A Powerful Ecosystem: from the core across communities and outwards<br />12<br />
  13. 13. 13<br />Celebrating Settlement: New Destinations <br />
  14. 14. Explorers DiscoverSettlers Build Communities that are lasting Destinations<br />14<br />
  15. 15. Destinations that Matter:PeopleDreaming & Committed to New Risks & Opportunities<br />15<br />
  16. 16. Destinations that are real:The Journey across a plotted course; building what matters<br />16<br />
  17. 17. The Train is on the TracksThe value of stronger customers connections and destinations<br />17<br />
  18. 18. Destination Raising:Today, tomorrow, next week to strengthen all of us<br />18<br />
  19. 19. Community Celebrations:settled integrated and strong together<br />19<br />
  20. 20. The Train has Left the StationEmbed & Integrate Social Media Be a better business, Do more for customers<br />20<br />
  21. 21. Thank You<br />
  22. 22. Notes/ Credits<br />Slide 1: http://flickrsaarc.blogspot.com/2008/07/walking-for-destination.htm<br />Slide 2: http://www.history-map.com/picture/003/America-North-Early-Map.htm<br />Louise Arner Boyd (1887-1972), http://www.americanpolar.org/louise-arner-boyd/<br />Sally Kristen Ride: http://www.aarp.org/politics-society/history/info-06-2010/where_are_they_now_sally_ride_.htm<br />Amelia Earhart: http://pinkshoeclub.blogspot.com/p/pink-shoe-club-roll-of-honour.html<br />Fredrick Cook: http://theadventureblog.blogspot.com/2008/04/frederick-cook-100-years-later.html<br />Christopher Columbus: http://www.columbusnavigation.com/<br />Sir Francis Drake: http://www.gwit.org/students/fremont/assign/explorers/drake.htm<br />Matthew Hensen: http://blackhistorymonth.blackamericaweb.com/index.php?option=com_content&view=article&id=482:matthew-henson&catid=112:general&Itemid=292<br />Slide 3: http://www.littlebeeps.com, Slide 4: http://www.paulmcgeheeart.com/pages/OldNewYorkHarbor.htm<br />Slide 5: : http://www.documentingreality.com/forum/f181/lunchtime-atop-skyscraper-photograph-september-1932-a-9921/, <br />Slide 6: http://www.citytaxy.com/wp-content/uploads/chrysler-building-photos-3.jpg, <br />Slide 7: http://www.christianlawjournal.com/featured-articles/happy-constitution-day-222-years-ago-today-our-constitution-was-born/, <br />22<br />
  23. 23. Notes/Credits<br /> Slide 8: http://old-photos.blogspot.com/2008/08/one-room-school.html,<br />Slide 9: http://www.archives.gov/exhibits/picturing_the_century/port_ackerman/port_ackerman_img36.html<br />Slide 10: http://images.google.com/hosted/life/l?q=general+store+source:life&prev=/images%3Fq%3Dgeneral%2Bstore%2Bsource:life%26hl%3Den%26biw%3D1920%26bih%3D1038%26tbm%3Disch&imgurl=cce069aedb137f0c<br />Slide 11: http://www.liverpoolmuseums.org.uk/conservation/exhibitions/metropolis/construction/mauretania2_launch.aspx Slide12: http://old-photos.blogspot.com/2011/02/loading-riverboats.htm, <br />Slide 13: http://2.bp.blogspot.com/__dCNSUbnD38/Sw2FDiYQKtI/AAAAAAAAAJc/zDIR_o_jMNw/s1600/first_thanksgiving_plimoth.jpg<br />Slide 14: http://www.flickr.com/photos/svostrova/5137494796/sizes/m/in/photostream/, <br />Slide 15: http://www.nowpublic.com/world/immigrants-arriving-ellis-island<br />Slide 16: http://www.old-picture.com/old-west/pictures/Surveying-Corps.jpg<br />Slide 17: http://1.bp.blogspot.com/_473nrD5vEv8/SdNGfctKyjI/AAAAAAAABdk/DAGZdGtGsy8/s1600-h/train-locomotive.jpg<br />Slide 18: http://christhomasdesign.wordpress.com/2011/04/15/thoughts-on-amish-barn-raising/<br />Slide 19: http://www.charlottejoansternberg.com/country.html<br />Slide 20: http://www.flickr.com/photos/m_g_the_fotographr/3079321784/sizes/z/in/photostream/<br />23<br />

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