Main product offering is:
• online courses, test
Prep for Federal or
California Law exam
(MPJE & CPJE)
• complete courses
• video lecture
• question banks
• course manual
Math skills review
Top selling drugs review
• Sample QB CTA doesn’t lead to
• Instead, modal appears for users to
• Missed opportunity to get user into
possible trial account or to gather
more information on future buyers.
• If users click out of modal, they
lose their work.
• No information collected about
users for RxPrep to encourage
purchase later on.
• Good engagement of user
because of low investment
required to see what their
product offering is.
• Status messages make good use
of color to indicate correct or
• Incorrect box pulls info from case
and explains what user failed to
consider when answering the
• Good use of color to highlight
correct multiple choice option.
Incorrect Answer Error Status Message
• Good visual representation of
digital products. Allows users to
feel like they’re purchasing
• Users can save time by adding
product to cart, and choose which
length of time for QBs from a
• Clicking More leads to Product
Detail Page. Opportunity for
company to overcome
skepticism, or give very detailed
information about why the
product is great and meets users’
Product Listing Page
• Clearly shows cost and options
for length of time. RxPrep could
display discounted cost of 90
day and 6 month access, a missed
• Bulleted price list and drop down
selection menu is clean, and
makes good use of white space on
• Screen captures of platform
interface allows user to feel like
they’re purchasing more than just
text on an internet page.
• Another upsell opportunity taken
advantage of at the bottom and
side of PDP
Product Detail Page
• Description gives brief rundown
of user beneﬁts answers the
question, will this get the job
done to help me pass my exam?
• If users are still hesitant, they can
click to view free sample
questions (see RxPrep 4 slide) or
videos (modal appears).
Product Listing Page
• If user decides to add to cart on
this page, a modal appears.
• Users immediately see
conﬁrmation that they’ve
added a product and what
it is, and may choose to
either checkout or shop
for other products.
• Good use of space for
upsell, and displays well
cost and length of time
• Excellent call out during checkout process that
countdown begins on day of product purchase. Also
early in checkout, so users can decide if they’d like to
start using product now.