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How to Blog for Your Business (content ideas, keywords, & more) from DMFB14

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You know you need to blog for your business, but a lot of business owners want to know how to come up with content. My presentation from Digital Marketing for Business 2014 in Raleigh, NC provides tools, websites, links, and content generation ideas. If you also wonder what a keyword is and how to use it, this slideshare is for you.

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How to Blog for Your Business (content ideas, keywords, & more) from DMFB14

  1. 1. allisonbcarter.com @allisonbarrettc #DMFB14 Blog for Your Business You can do it. Here is how.
  2. 2. allisonbcarter.com @allisonbarrettc #DMFB14 • Allison Barrett Carter • www.allisonbcarter.com • @allisonbarrettc • https://plus.google.com/+allisoncarter
  3. 3. allisonbcarter.com @allisonbarrettc #DMFB14 Let’s talk… 1. Why blogging for your business matters. 2. How to integrate a blog in to your business plan & site. 3. How to come up with content. 4. Tips on an editorial calendar.
  4. 4. allisonbcarter.com @allisonbarrettc #DMFB14 Why? http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht 1) It helps drive traffic to your website. another indexed page, social media relevance, news source, trusted resources 2) It helps convert that traffic into leads. 3) It helps establish authority. 4) It drives long-term results. traffic will come from old posts
  5. 5. allisonbcarter.com @allisonbarrettc #DMFB14
  6. 6. allisonbcarter.com @allisonbarrettc #DMFB14 How to integrate? Decide: WHERE WILL THIS BE ON MY SITE? A big, important question…
  7. 7. allisonbcarter.com @allisonbarrettc #DMFB14 3 integration models. 1. The blog is a “buried” subpage. 2. The blog is your page. 3. A hybrid.
  8. 8. allisonbcarter.com @allisonbarrettc #DMFB14
  9. 9. allisonbcarter.com @allisonbarrettc #DMFB14
  10. 10. allisonbcarter.com @allisonbarrettc #DMFB14
  11. 11. allisonbcarter.com @allisonbarrettc #DMFB14 Decide: How often will I post blog articles? What kind of content will I produce? Will I write everything myself? Will I outsource?
  12. 12. allisonbcarter.com @allisonbarrettc #DMFB14 How to Come Up with Content.
  13. 13. allisonbcarter.com @allisonbarrettc #DMFB14 Find your keywords. According to Google… WHAT is a Keyword? A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has.
  14. 14. allisonbcarter.com @allisonbarrettc #DMFB14 Find your keywords. • Google. • Google. • Google. • Google. • Google. • Google. • Google.
  15. 15. allisonbcarter.com @allisonbarrettc #DMFB14 Tools to find keywords & content. • Google Search • Google AdWords • YouTube Search • übersuggest.org • Quora.com • Omgili.com • LinkedIn
  16. 16. allisonbcarter.com @allisonbarrettc #DMFB14 Start with a Google search.
  17. 17. allisonbcarter.com @allisonbarrettc #DMFB14 Find your keywords: Google AdWords Google Keyword Tool. *Psst! It’s free. http://www.allisonbcart er.com/2014/03/24/findi ng-keywords-content- using-adwords-free/
  18. 18. allisonbcarter.com @allisonbarrettc #DMFB14 Google AdWords: set up an account. https://adwords.google.com/KeywordPlanner
  19. 19. allisonbcarter.com @allisonbarrettc #DMFB14
  20. 20. allisonbcarter.com @allisonbarrettc #DMFB14
  21. 21. allisonbcarter.com @allisonbarrettc #DMFB14 By location – Chapel Hill/Durham
  22. 22. allisonbcarter.com @allisonbarrettc #DMFB14
  23. 23. allisonbcarter.com @allisonbarrettc #DMFB14 YouTube search.
  24. 24. allisonbcarter.com @allisonbarrettc #DMFB14 übersuggest.org
  25. 25. allisonbcarter.com @allisonbarrettc #DMFB14
  26. 26. allisonbcarter.com @allisonbarrettc #DMFB14
  27. 27. allisonbcarter.com @allisonbarrettc #DMFB14 Quora.com
  28. 28. allisonbcarter.com @allisonbarrettc #DMFB14
  29. 29. allisonbcarter.com @allisonbarrettc #DMFB14
  30. 30. allisonbcarter.com @allisonbarrettc #DMFB14 Omgili.com
  31. 31. allisonbcarter.com @allisonbarrettc #DMFB14 LinkedIn. (Pulse)
  32. 32. allisonbcarter.com @allisonbarrettc #DMFB14 Think of other types of content. • FAQs • Interviews • Pricing questions • Behind the Scenes • Photos! • Comparisons • Lists • Resources • Round-ups • Top 10 • Videos • Infographics (PicMonkey or Canva)
  33. 33. allisonbcarter.com @allisonbarrettc #DMFB14 How to Build an Editorial Calendar. (this is the part where I just talk a lot without slides)
  34. 34. allisonbcarter.com @allisonbarrettc #DMFB14 “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” - Brian Clark
  35. 35. allisonbcarter.com @allisonbarrettc #DMFB14
  36. 36. allisonbcarter.com @allisonbarrettc #DMFB14 Step 3: use social media. • Why people are on Facebook • How often to post to Facebook • Types of posts that get traction • Best times to post • To hashtag or not • FB rule: create dialogue, don’t inundate
  37. 37. allisonbcarter.com @allisonbarrettc #DMFB14 Step 3: use social media. • Why people are on Twitter • How often to post to Twitter • @ / .@ • RT / Quote • Best times to post • Hashtag! • Twitter rule: be a reference, provide information, respond & create dialogue • Twitter is the newest form of customer service
  38. 38. allisonbcarter.com @allisonbarrettc #DMFB14 Step 3: use social media. • YouTube is growing • How to use YouTube (tags, metatags, metadata) • Embedding • YouTube rule: be found, be short, be entertaining
  39. 39. allisonbcarter.com @allisonbarrettc #DMFB14 Step 3: use social media. • Why G+? • How often to post to G+ • Again, why G+? • Hashtag! • G+ rule: do it for your SEO

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