BROADCASTING
IS
SOCIAL
#VABSocial
BLENDING THE OLD
SCHOOL…
#VABsocial
With New media
trends.
#VABsocial
Meet Allie Danziger
#VABsocial
#VABsocial
Meet Benny Herzog
Oh, and he’s my dad.
#VABsocial
Dinner Conversations
#VABsocial
New Platforms
#liveonkomo
#VABsocial
#liveonkomo
#VABsocial
#VABsocial
“It’s funny when you think about
social media and radio. Radio has
always been a social media. Highly
skilled radio person...
“We are not a TV
station anymore as
much as a provider
of news on multiple
platforms.”
~Scott Blumenthal,
executive vice p...
Now the question is:
how	
  do	
  we	
  use	
  this	
  to	
  
increase	
  ratings	
  and	
  	
  
drive	
  audiences?	
  
#...
ONE VOICE
#VABsocial
Embrace it.
#VABsocial
ARE PEOPLE STILL
LISTENING?
#VABsocial
242 Million Listeners
#VABsocial
The Last Medium
#VABsocial
Unique bond
#VABsocial
ARE PEOPLE STILL
WATCHING?
#VABsocial
Spend most time w/ TV
#VABsocial
56% share of advertising
#VABsocial
While watching TV…
#VABsocial
OWN THE SECOND SCREEN
#VABsocial
#VABsocial
THE SECOND SCREEN
THE	
  CREATIVE	
  FEW:	
  
Plugging into the Basics
#VABsocial
Social Media is NOT broadcasting...
it's engagement.
#VABsocial
Uncover news tips
Story leads and follow-up
Gather content
Twitter lists
Stay in touch/Connect
Discuss trends
Learn people...
#VABsocial
#VABsocial
WHAT TO POST on Facebook
#VABsocial
HOW TO POST on Facebook
#VABsocial
The Facebook Algorithm
#VABsocial
#VABsocial
WHAT TO POST on Twitter
#VABsocial
120-130 characters
WHAT TO POST on Twitter
#VABsocial
Links 25% of the way through
WHAT TO POST on Twitter
#VABsocial
Action words
WHAT TO POST on Twitter
#VABsocial
High quality images
WHAT TO POST on Twitter
#VABsocial
Use the tools
How TO POST on Twitter
#VABsocial
WHAT TO POST on Vine
#VABsocial
#VABsocial
WHAT TO POST on Instagram
#VABsocial
How TO POST on Instagram
#VABsocial
Bright > Dark
How TO POST on Instagram
#VABsocial
Background space
How TO POST on Instagram
#VABsocial
Blue!
How TO POST on Instagram
#VABsocial
Single color
How TO POST on Instagram
#VABsocial
Texture
How TO POST on Instagram
#VABsocial
Low saturations
#VABsocial
What TO POST on Pinterest
#VABsocial
What TO POST on Pinterest
#VABsocial
What TO POST on Pinterest
#VABsocial
What TO POST on Pinterest
#VABsocial
WHEN TO POST
#VABsocial
#VABsocial
#VABsocial
Increase ratings.
#VABsocial
GENERATE RESPONSE.
#VABsocial
Engage the Audience.
Q&A	
  
Q&A
Q&AQ&A
&A Q&A
Q&AQ&A  
Q&A
Q&AQ&A?
BROADCASTING
IS
SOCIAL
#VABSocial
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Vermont Association of Broadcasters - Broadcasting is Social

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Benny Herzog and Allie Danziger spoke on May 22nd to the Vermont Association of Broadcasters about the "old school" vs. the "new school" methods of communications and sales, and how to strategically merge the two.

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Vermont Association of Broadcasters - Broadcasting is Social

  1. 1. BROADCASTING IS SOCIAL #VABSocial
  2. 2. BLENDING THE OLD SCHOOL… #VABsocial
  3. 3. With New media trends. #VABsocial
  4. 4. Meet Allie Danziger #VABsocial
  5. 5. #VABsocial Meet Benny Herzog
  6. 6. Oh, and he’s my dad. #VABsocial
  7. 7. Dinner Conversations #VABsocial
  8. 8. New Platforms #liveonkomo #VABsocial
  9. 9. #liveonkomo #VABsocial
  10. 10. #VABsocial
  11. 11. “It’s funny when you think about social media and radio. Radio has always been a social media. Highly skilled radio personalities of the past were good at working crowds with real engagement, remembering names and encouraging listeners to participate.” ~Loyd Ford #VABsocial
  12. 12. “We are not a TV station anymore as much as a provider of news on multiple platforms.” ~Scott Blumenthal, executive vice president for Lin Media #VABsocial
  13. 13. Now the question is: how  do  we  use  this  to   increase  ratings  and     drive  audiences?   #VABsocial
  14. 14. ONE VOICE #VABsocial
  15. 15. Embrace it. #VABsocial
  16. 16. ARE PEOPLE STILL LISTENING? #VABsocial
  17. 17. 242 Million Listeners #VABsocial
  18. 18. The Last Medium #VABsocial
  19. 19. Unique bond #VABsocial
  20. 20. ARE PEOPLE STILL WATCHING? #VABsocial
  21. 21. Spend most time w/ TV #VABsocial
  22. 22. 56% share of advertising #VABsocial
  23. 23. While watching TV… #VABsocial
  24. 24. OWN THE SECOND SCREEN #VABsocial
  25. 25. #VABsocial THE SECOND SCREEN
  26. 26. THE  CREATIVE  FEW:   Plugging into the Basics #VABsocial
  27. 27. Social Media is NOT broadcasting... it's engagement. #VABsocial
  28. 28. Uncover news tips Story leads and follow-up Gather content Twitter lists Stay in touch/Connect Discuss trends Learn people’s reactions Crowdsourcing ideas/opinions Have a "conversation" or "interacting" with viewers Clarify rumors Create & circulate stories Interact with audience Running some Facebook comments on various newscasts First Steps with Social Media #VABsocial
  29. 29. #VABsocial
  30. 30. #VABsocial
  31. 31. WHAT TO POST on Facebook #VABsocial
  32. 32. HOW TO POST on Facebook #VABsocial
  33. 33. The Facebook Algorithm #VABsocial
  34. 34. #VABsocial
  35. 35. WHAT TO POST on Twitter #VABsocial
  36. 36. 120-130 characters WHAT TO POST on Twitter #VABsocial
  37. 37. Links 25% of the way through WHAT TO POST on Twitter #VABsocial
  38. 38. Action words WHAT TO POST on Twitter #VABsocial
  39. 39. High quality images WHAT TO POST on Twitter #VABsocial
  40. 40. Use the tools How TO POST on Twitter #VABsocial
  41. 41. WHAT TO POST on Vine #VABsocial
  42. 42. #VABsocial
  43. 43. WHAT TO POST on Instagram #VABsocial
  44. 44. How TO POST on Instagram #VABsocial Bright > Dark
  45. 45. How TO POST on Instagram #VABsocial Background space
  46. 46. How TO POST on Instagram #VABsocial Blue!
  47. 47. How TO POST on Instagram #VABsocial Single color
  48. 48. How TO POST on Instagram #VABsocial Texture
  49. 49. How TO POST on Instagram #VABsocial Low saturations
  50. 50. #VABsocial
  51. 51. What TO POST on Pinterest #VABsocial
  52. 52. What TO POST on Pinterest #VABsocial
  53. 53. What TO POST on Pinterest #VABsocial
  54. 54. What TO POST on Pinterest #VABsocial
  55. 55. WHEN TO POST #VABsocial
  56. 56. #VABsocial
  57. 57. #VABsocial Increase ratings.
  58. 58. #VABsocial GENERATE RESPONSE.
  59. 59. #VABsocial Engage the Audience.
  60. 60. Q&A   Q&A Q&AQ&A &A Q&A Q&AQ&A   Q&A Q&AQ&A?
  61. 61. BROADCASTING IS SOCIAL #VABSocial

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