More than auditing: Behavior change and lasting impacts

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From the 2010 Alliance to Save Energy Green Campus Energy Efficiency Summit – Greening the Campus, Building the Workforce

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More than auditing: Behavior change and lasting impacts

  1. 1. More than auditing: Behavior change and lasting impacts Jeff Steuben Alliance to Save Energy staff jsteuben@ase.org
  2. 2. Session Overview • Welcome & Introductions • Brief overview of community-based social marketing • Strategies & case studies from UCSD’s energy assessments • Q&A • Recap, lessons learned
  3. 3. A brief overview of CBSM Community Based Social Marketing (CBSM) www.cbsm.com Tools of Behavior Change:  Commitment  Prompts  Norms  Incentives Combine multiple behavior change tools for success!
  4. 4. Behavior change tool #1 Obtain Commitment  Seek commitment to an initial small request  Chose written commitment over verbal commitment  Ask for public commitments  Seek commitments from groups
  5. 5. Behavior change tool #2 Use Prompts Help them remember to do the right thing!  Make the prompt noticeable  Make the prompt self-explanatory  Proper positioning of prompt is critical  Prompts should encourage positive behavior rather than avoid harmful actions Example: Switch Plate Stickers
  6. 6. Behavior change tool #3 Norms If we observe members of our community acting sustainably, we are more likely to do the same!  Make the norm noticeable  Use personal contacts to reinforce norms  Use norms to encourage people to engage in positive behaviors rather than avoid harmful actions
  7. 7. Behavior change tool #4 Incentives  Pair incentive with the behavior  Reward positive behavior  Make the incentive visible  Consider ‘soft’ incentives – social approval Example: Hold awards dinner for top savers (and publicize)
  8. 8. Four behavior change tools 1. Commitments Recap 2. Prompts 3. Norms 4. Incentives Use to create effective behavior change in your energy audit campaigns
  9. 9. UC San Diego’s Energy Assessment Follow-Up Practices Amina Ahmad & Jennifer Hull UCSD Green Campus Interns akahmad@ucsd.edu jrhull@ucsd.edu
  10. 10. UCSD Green Campus Team
  11. 11. List of Completed and Ongoing Assessments  Human Resource Office EA (July 2009)  Sixth College Administration GC² Assessment (August 2009)  Geisel Science and Engineering Library EA (October 2009)  Engineering Building-1 EA Follow-up (November 2009)  Muir College EA Follow-up (January 2010)
  12. 12. Basic Energy Assessment Process 1) Consultation Meeting 2) Behavioral Survey 3) Walk-through 4) Report 5) Presentation 6) Follow-Up Assessment
  13. 13. Some Terms We Use • kWh – kilowatt hour • Plug Load – energy usage while appliance is on • Phantom Load – energy usage while appliance is off • Foot Candle – one lumen per square foot • GPM – gallons per minute • GPF – gallons per flush
  14. 14. Expansion of Our Assessment Process • Green Building Certification (LEED) • Other areas of sustainability • Regional Credits • Purchasing • Importance of water conservation • Level 2 Drought Alert in California • Campus Sustainability Plan • Zero Waste
  15. 15. How the Energy Assessment Process Has Evolved • Previously: • Current Process – additionally includes: • Main focus on energy including: • Other areas: • Phantom Loads • Water • Efficient lighting • Purchasing • Powersave feature • Waste • EnergyStar appliances • Behavior and Education • Other areas: • Transportation • Recycling • Food
  16. 16. Response to Assessment Development • Following expansion • Increased time commitment • Intern Response • Developed excel sheet • Programmed to make calculations • Time efficient & user-friendly mean of making calculations
  17. 17. Walk Through EA Checklist
  18. 18. Walk Through EA Checklist (Part 2)
  19. 19. Walk Through Pictures
  20. 20. The Original Energy Assessment Survey  Used to primarily understand behavior  Areas covered – energy, lighting, thermal comfort, waste, purchasing, food, transportation, etc.  Created using “Google Spreadsheets”
  21. 21. Original Behavioral Survey
  22. 22. Cont… Original Behavioral Survey
  23. 23. Why We Started Follow-Ups?  Expanded metric tracking  We can compare original with follow-up findings  To see how effective our reports & presentations are  Influence behavioral changes
  24. 24. Follow-up: Energy Assessment Survey  Behavior-related  Focus survey on improvement  Consider findings from original report  Currently include questions used for original energy assessments
  25. 25. Follow-up: Energy Assessment Survey Example
  26. 26. Follow-up: Findings of the Engineering-1 Bldg • All magnetic ballasts were changed to electronic • Fridge was changed to a more efficient model
  27. 27. Follow-up: Findings of Muir College • Lights were reduced to half lighting / signage • About 50% of paper products were made up of 30% recycled material
  28. 28. greencampus.ucsd.edu Follow-up: Suggestions to Occupants  Include suggestions based on the follow up behavioral survey  The other areas of sustainability  Write out potential savings  Re-include changes that haven’t been made in the follow up report
  29. 29. Follow-up: Improvements in Our Process  Carefully consider original report  Talk to previous contacts involved with the original energy assessment
  30. 30. Follow-up: Effective Presentations  Clearly explain findings  Include pictures of the building  Praise ongoing efforts  Suggest changes that are easy to understand  Show potential savings for specific savings (money, kWh, and lbs. CO2)
  31. 31. Thank You…  Fellow UC San Diego Green Campus interns Michelle Perez, UCSD Operational Sustainability Analyst   Dave Weil, UCSD Director of Building Commissioning and Sustainability  Jeff Steuben, Program Associate, Alliance to Save Energy  Renee LaFrenz, Green Campus Program Manager, Alliance to Save Energy
  32. 32. The Green Campus Program at UC San Diego Website: greencampus.ucsd.edu Email: ucsdgreencampus@gmail.com Presenters: Amina Ahmad – akahmad@ucsd.edu Jennifer Hull – jrhull@ucsd.edu

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