AHF Social Media Workshop Presentation


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On September 24, Alliance Healthcare Foundation invited Kevin Popovic, the CEO of Ideahaus, to host a social media workshop for our grantees at the World Resources SimCenter.

With an emphasis on work, Kevin lead our grantees—all with varying comfort levels with social media—through the process of establishing an effective social media presence, emphasizing the nuances and opportunities unique to community-based non-profit organizations. He started with an overview of the social media landscape and drilled down into specific tactics that capitalized on the functionality of individual platforms like Facebook and LinkedIn.

We recorded the workshop so that attendees could review what we covered and share Kevin’s insight with their peers and their teams. His PowerPoint presentation and the Social Media Toolkit that he mentioned is available for free as well.

Videos from the Workshop: http://www.youtube.com/playlist?list=PL-CwI2rkvFSUct6sgesfl8-q4O2IG_VPr

Kevin’s PowerPoint: http://www.slideshare.net/AllianceHF/ahf-socialmedia1

The Ideahaus Social Media Toolkit: http://ideahaus.com/community/2013/09/23/social-media-toolkit/

If you attended the workshop, thank you for joining us, and we hope to see you engaging your community with social media in the near future.

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  • Don’t forget there are people at the other end of everything you’re doing. Not sure how you should act online? How would you act in person?
  • 43 our of 33,000 (or so ;-)
  • Don’t forget there are people at the other end of everything you’re doing. Not sure how you should act online? How would you act in person?
  • • Facebook Timeline • Google+ Brand Pages • LinkedIn
  • Status updates can be considered micro-blog posts
  • The manufacturer and operating system really doesn’t matter; they all take you to the same place (the Internet)
  • Don’t forget there are people at the other end of everything you’re doing. Not sure how you should act online? How would you act in person?
  • Link to video: http://ideahaus.com/20years/questions/q18/
  • Quote from American Journalist, Edward R. Murrow. That being said, let’s see what’s new in social media.
  • Review AHF Social Media Platform
  • http://ideahaus.com/community/2011/04/19/satellite-marketing/
  • http://ideahaus.com/community/2011/04/19/satellite-marketing/
  • http://ideahaus.com/community/2011/07/25/ideahaus-communications-planning-process/
  • http://ideahaus.com/community
  • http://ideahaus.com/20years
  • AHF Social Media Workshop Presentation

    1. 1. Social Media Workshop Kevin Popović , Founder & CEO, Ideahaus®
    2. 2. © Kevin Popovic | Ideahaus® This is me. And these are the people I interact with every day.
    3. 3. © Kevin Popovic | Ideahaus® I can influence these people. Fast Company: 43rd Most Influential Person Online
    4. 4. © Kevin Popovic | Ideahaus® What is Social Media? Ultimately, it’s people using technology to communicate.
    5. 5. © Kevin Popovic | Ideahaus® Social Networks Facebook, LinkedIn, Google+, Orkut, Tencent, Hi5
    6. 6. © Kevin Popovic | Ideahaus® Photo Sharing Pinterest, Instagram, Shutterfly, iStock, Flickr…
    7. 7. © Kevin Popovic | Ideahaus® Video Sharing YouTube, Vimeo, MetaCafe, Vine, TubeMogul…
    8. 8. © Kevin Popovic | Ideahaus® PPT Sharing Slideshare, Google Presentations, Slide Rocket…
    9. 9. © Kevin Popovic | Ideahaus® Video Streaming Ustream, LiveStream, Facetime, Skype, FB, Google+…
    10. 10. © Kevin Popovic | Ideahaus® Blogging WordPress, TypePad, Tumblr, Blogger, Movable Type…
    11. 11. © Kevin Popovic | Ideahaus® Micro-Blogging Twitter, Tumblr, Plurk, Yammer, Chatter…
    12. 12. © Kevin Popovic | Ideahaus® Events Evite, Meet-up, Eventbrite, Facebook, LinkedIn…
    13. 13. © Kevin Popovic | Ideahaus® Bookmarking Delicious, Digg, Reddit, BuzzFeed, StumbleUpon…
    14. 14. © Kevin Popovic | Ideahaus® Widgets AddToAny, LikeBox, PollDaddy, All-In-One SEO…
    15. 15. © Kevin Popovic | Ideahaus® Miscelaneous Groupon, BranchOut, Yelp, Apps, Lockerz, Klout…
    16. 16. © Kevin Popovic | Ideahaus® Mobile iPhone, Blackberry, Android, Galaxy, HTC…
    17. 17. © Kevin Popovic | Ideahaus® This is Social Media. Sites, services and technology all across the Internet.
    18. 18. © Kevin Popovic | Ideahaus® What is the challenge in Social Media? An excerpt from the book, 20YEARS Communications
    19. 19. © Kevin Popovic | Ideahaus® It’s Communications. “The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”
    20. 20. © Kevin Popovic | Ideahaus® Case Study: @AllianceHF Learning from Alliance Healthcare Foundation
    21. 21. © Kevin Popovic | Ideahaus® Satellite Marketing. How to develop a social media strategy.
    22. 22. © Kevin Popovic | Ideahaus® Start with who. Where are they? What are they talking about? vs s vs
    23. 23. © Kevin Popovic | Ideahaus® Planning Social Media. Strategy is imperative to manage, integrate, achieve ROI.
    24. 24. Kevin Popovic, Founder | Ideahaus® Learn More, Communicate Better. http://ideahaus.com/community • Coaching / Consulting • Special Projects • Account Services
    25. 25. 20YEARS Communications 20 Leaders, 20 Questions, 100’s of Lessons Learn more at ideahaus.com/20years