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Putting People in the Picture:
Alli Burness @alli_burnie
Jenny Kidd @jenkidd
Chad Weinard @caw_
Meagan Estep @MeaganEstep
...
Alli Burness @alli_burnie #MCN2016
The Social Photo Journey
Alli Burness @alli_burnie #MCN2016
Alli Burness @alli_burnie #MCN2016
The Social Photo Journey
What is a social photo?
6Jenny Kidd @jenkidd #MCN2016
What can social photos do?
Jenny Kidd @jenkidd #MCN2016
Social photos can...
- be a performance of power
- Support collocated ‘photowork’,
- Express and create ‘self’
- Bear witn...
Jenny Kidd @jenkidd #MCN2016
What can’t a social photo do?
10Jenny Kidd @jenkidd #MCN2016
Provocations...
Beyoncé is #museumselfie.
Instagram is not your community.
Twitter is not ubiquitous.
Anyone remember Face...
The Social Photo Journey
MUSEUM COLLECTIONS
ARE DEAD Chad Weinard @_caw #MCN2016
MUSEUM COLLECTIONS
ARE ALIVE Chad Weinard @_caw #MCN2016
COLLECT TRACES OF LIFE
Chad Weinard @_caw #MCN2016
17
The Social Photo Journey
In the museum, we—visitors—can use
objects as teachers.
Meagan Estep @meaganestep #MCN2016
Meagan Estep @meaganestep #MCN2016
Similarly, we—technologists—can use
our visitors as teachers.
Meagan Estep @meaganestep #MCN2016
What do our visitors connect to?
How does the museum respond?
Does it matter?
Meagan Estep @meaganestep #MCN2016
Meagan Estep @meaganestep #MCN2016
Meagan Estep @meaganestep #MCN2016
Meagan Estep @meaganestep #MCN2016
Myth:
Social media is not museum education
Meagan Estep @meaganestep #MCN2016
Reality:
Social media is museum education
Meagan Estep @meaganestep #MCN2016
Meagan Estep @meaganestep #MCN2016
The Social Photo Journey
Visitor-Centered
Social Media Engagement
@kyliebudge @fimjishwick @alli_burnie
30Alli Burness @alli_burnie #MCN2016
“Why does engagement bug us so much?
One reason: it’s all about what the museum
wants the visitor to do, not visitor’s goa...
Harvesting social media images
Visual analysis
(Gillian Rose) Alli Burness @alli_burnie #MCN2016
Alli Burness @alli_burnie #MCN2016
380
images
First sort results
Linguistic +
visual analysis Alli Burness @alli_burnie #MCN2016
Self love
6
Object as message
8
Evaluating the museum 18
Social and personal 22
Creative response
22
Micro blogging
23
Eva...
Museum Social Media Engagement Spectrum
Alli Burness @alli_burnie #MCN2016
A spectrum of
engagement spectrums?
Discuss! The Social Photo Journey
@jenkidd @_caw @meaganestep @alli_burnie #MCN2016
Putting People in the Picture: learning from museum visitors’ social photos
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Putting People in the Picture: learning from museum visitors’ social photos

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Visitors' social media photos have the power to transform museum practice. This forum connects broader media theory about the use value of social photography with an exploration of what happens when museums encourage, archive and analyse social media photos related to their programs and collections. Four panellists specialising in digital media and museum education will come together: Jenny Kidd (Cardiff University, UK) will kick off with insights into the use-value of social photography gleaned from research into media and journalism, unpacking how it can be used to empower and diversify. She will go on to explore the kinds of agency, activism and play that can be fostered as a result of radical trust in such contexts. Chad Weinard (museum technologist, North Carolina) will discuss solutions for archiving visitor social media posts and connecting them to collection records. Capturing and charting such social ecosystems can provide fascinating new context to collection objects. Chad will explore how social photos can reveal collections that are alive, active and circulating in new ways. Alli Burness and Jim Fishwick (Museum of Applied Arts and Sciences, Sydney) will present their research examining a dataset of visitor’s social media photographs and their resulting framework for a visitor-centered social media spectrum of engagement. Meagan Estep (National Gallery of Art, DC) will finish up by discussing what it means to create space for personal connection using a museum’s social media accounts and what it means for a museum social media manager to pay attention to what visitors are engaging with. The panel will then gather to speculate about how their ideas relate and how museums can be open to being influenced by our visitors’ social media photography.

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Putting People in the Picture: learning from museum visitors’ social photos

  1. 1. Putting People in the Picture: Alli Burness @alli_burnie Jenny Kidd @jenkidd Chad Weinard @caw_ Meagan Estep @MeaganEstep Learning from museum visitors’ social photos
  2. 2. Alli Burness @alli_burnie #MCN2016
  3. 3. The Social Photo Journey Alli Burness @alli_burnie #MCN2016
  4. 4. Alli Burness @alli_burnie #MCN2016
  5. 5. The Social Photo Journey
  6. 6. What is a social photo? 6Jenny Kidd @jenkidd #MCN2016
  7. 7. What can social photos do? Jenny Kidd @jenkidd #MCN2016
  8. 8. Social photos can... - be a performance of power - Support collocated ‘photowork’, - Express and create ‘self’ - Bear witness - Co-construct intimacies And in the museum they can… - Represent different stories | truths | questions - Inspire empathy | play | creativity | reciprocity | curiosity - Lead to more/better social interaction - Re-curate | re-interpret | re-value - Forge ‘new ways of looking’ and ‘place-making’Jenny Kidd @jenkidd #MCN2016
  9. 9. Jenny Kidd @jenkidd #MCN2016
  10. 10. What can’t a social photo do? 10Jenny Kidd @jenkidd #MCN2016
  11. 11. Provocations... Beyoncé is #museumselfie. Instagram is not your community. Twitter is not ubiquitous. Anyone remember Facebook? Swipe logic might be the new norm. We don’t all #selfietime. 11Jenny Kidd @jenkidd #MCN2016
  12. 12. The Social Photo Journey
  13. 13. MUSEUM COLLECTIONS ARE DEAD Chad Weinard @_caw #MCN2016
  14. 14. MUSEUM COLLECTIONS ARE ALIVE Chad Weinard @_caw #MCN2016
  15. 15. COLLECT TRACES OF LIFE Chad Weinard @_caw #MCN2016
  16. 16. 17
  17. 17. The Social Photo Journey
  18. 18. In the museum, we—visitors—can use objects as teachers. Meagan Estep @meaganestep #MCN2016
  19. 19. Meagan Estep @meaganestep #MCN2016
  20. 20. Similarly, we—technologists—can use our visitors as teachers. Meagan Estep @meaganestep #MCN2016
  21. 21. What do our visitors connect to? How does the museum respond? Does it matter? Meagan Estep @meaganestep #MCN2016
  22. 22. Meagan Estep @meaganestep #MCN2016
  23. 23. Meagan Estep @meaganestep #MCN2016
  24. 24. Meagan Estep @meaganestep #MCN2016
  25. 25. Myth: Social media is not museum education Meagan Estep @meaganestep #MCN2016
  26. 26. Reality: Social media is museum education Meagan Estep @meaganestep #MCN2016
  27. 27. Meagan Estep @meaganestep #MCN2016
  28. 28. The Social Photo Journey
  29. 29. Visitor-Centered Social Media Engagement @kyliebudge @fimjishwick @alli_burnie 30Alli Burness @alli_burnie #MCN2016
  30. 30. “Why does engagement bug us so much? One reason: it’s all about what the museum wants the visitor to do, not visitor’s goals.” - Elissa Frankle @museums365 Alli Burness @alli_burnie #MCN2016
  31. 31. Harvesting social media images
  32. 32. Visual analysis (Gillian Rose) Alli Burness @alli_burnie #MCN2016
  33. 33. Alli Burness @alli_burnie #MCN2016 380 images First sort results
  34. 34. Linguistic + visual analysis Alli Burness @alli_burnie #MCN2016
  35. 35. Self love 6 Object as message 8 Evaluating the museum 18 Social and personal 22 Creative response 22 Micro blogging 23 Evaluating the objects 66 No caption 32 Second sort results Alli Burness @alli_burnie #MCN2016
  36. 36. Museum Social Media Engagement Spectrum Alli Burness @alli_burnie #MCN2016
  37. 37. A spectrum of engagement spectrums?
  38. 38. Discuss! The Social Photo Journey @jenkidd @_caw @meaganestep @alli_burnie #MCN2016

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