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Comment améliorer le référencement de vos annonces auto

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La structure de vos flux d'annonces a un impact énorme sur la visibilité de ces offres sur les moteurs de recherche.
Nous vous proposons de découvrir les meilleures astuces pour donner plus de visibilité à vos annonces et générer un maximum de mises en relation qualifiées.

Published in: Automotive
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Comment améliorer le référencement de vos annonces auto

  1. 1. Modèle de Flux XML Optimisation du référencement Votre fournisseur d’audience web qualifiée
  2. 2. Modèle de flux <?xml version="1.0" encoding="utf-8"?> <items> <item> <title><![CDATA[...]]></title> <link><![CDATA[...]]></link> <!-- Valeurs attendues pour type : 1=>vente 2=>location --> <type><![CDATA[1/2]]></type> <agency><![CDATA[...]]></agency> <description><![CDATA[...]]></description> <price><![CDATA[...]]></price> <property_type><![CDATA[1/2/3/4/5/6/8/9/10]]></property_type> <sqft><![CDATA[Surface]]></sqft> <rooms><![CDATA[Nb de pieces]]></rooms> <beds><![CDATA[Nb de chambres]]></beds> <baths><![CDATA[Nb de salle de bain]]></baths> <parking><![CDATA[oui, non, couvert, 2 places, garages]]></parking> <street-address><![CDATA[...]]></street-address> <locality><![CDATA[...]]></locality> <region><![CDATA[...]]></region> <postal-code><![CDATA[...]]></postal-code> <state><![CDATA[...]]></state> <country-name><![CDATA[...]]></country-name> <latitude><![CDATA[...]]></latitude> <longitude><![CDATA[...]]></longitude> <pictures> <picture> <picture_url><![CDATA[...]]></picture_url> <picture_title><![CDATA[...]]></picture_title> </picture> <picture> <picture_url><![CDATA[...]]></picture_url> <picture_title><![CDATA[...]]></picture_title> </picture> ... </pictures> <pubdate><![CDATA[...]]></date> </item> <item> .... </item> </items>
  3. 3. Liste de valeurs Liste de valeurs « Property type » <!-- Valeurs attendues pour property_type : 1=>indifférent 2=>maison 3=>appartement 4=>terrain 5=>immeuble / bâtiment 6=>parking 7=>boutique 8=>loft 9=>bureaux 10=>bien atypique
  4. 4. Pour améliorer le référencement Penser à rajouter les CDATA pour éviter tous problèmes de caractères spéciaux susceptibles de ne pas rendre le flux valide Pour le prix, il est préférable de le mettre avec la devise correspondante Pour une gestion des lieux optimale, il est préférable de renseigner la ville (locality), le département (region), le code postal (postal-code), la région (state) et le pays (country-name)
  5. 5. Pour améliorer le référencement Pour les TAGS, il est préférable de les séparer par des virgules. Exemple : « très bon état, 5 portes, essence, garantie,…"
  6. 6. Votre fournisseur d’audience web qualifiée Votre interlocuteur : Alexandre Xiradakis alexandre@jobijoba.com +33 6 88 51 61 88 Bordeaux France

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