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The other language Communicating across cultural differences Allen Montrasio – PR and Communications consultant [email_add...
Different cultures, different meanings
The need for intercultural communication
Intercultural communication principles
What is intercultural communication?
Two great nations separated by a common language (G.B. Shaw)
Why it is (ever more) relevant
Where does the short-circuit occur?
The causes of misunderstanding
Intercultural communication competence
Is culture a big or small word?
Cultural context
How different are cultures?
Power distance <ul><li>Some scores </li></ul><ul><ul><li>Austria 11 </li></ul></ul><ul><ul><li>Germany 35 </li></ul></ul><...
Individualism <ul><li>Some scores </li></ul><ul><ul><li>Germany 67 </li></ul></ul><ul><ul><li>US 91  </li></ul></ul><ul><u...
Masculinity <ul><li>Some scores </li></ul><ul><ul><li>Germany 66 </li></ul></ul><ul><ul><li>US 62 </li></ul></ul><ul><ul><...
Uncertainty avoidance <ul><li>Some scores </li></ul><ul><ul><li>Germany 65 </li></ul></ul><ul><ul><li>Singapore 8 </li></u...
Long term orientation <ul><li>Long term orientation </li></ul><ul><ul><li>Persistence </li></ul></ul><ul><ul><li>Observanc...
How we (Italians) are seen from abroad
Reducing the impact of cultural differences
Cultural difference in an organisation Power distance Low = higher acceptance of responsibility High = Discipline  Individ...
A framework for developing  multi-cultural teams What How Strategic business imperatives Specific team goals and objective...
Managing change in multi-cultural teams Unfreezing Moving Refreezing <ul><li>Communication  of issues </li></ul><ul><li>De...
Cultural differences Western culture: Good! France: One India: All the best Arabic countries: [# @µ£ò Western culture: OK!...
Other cultural differences Affectionate or inappropriate? Intimidating or benevolent?
Avoiding misunderstanding
Non verbal communication indicators
Breaking down language barriers
Managing cultural differences <ul><li>You cannot treat everybody the same regardless of culture without adverse consequenc...
Managing cultural differences <ul><li>Different cultures have different ways of dealing with criticism or divergence of op...
Rules and precious metals <ul><li>The golden rule </li></ul><ul><ul><li>Do unto others what you would like done to yoursel...
A final consideration
References <ul><li>C. Boleman,  Communicating Across Cultures </li></ul><ul><li>M. Higgs,  Overcoming the problems of cult...
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The other language visual

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Visual presentation used in the classroom as the base for a lecture on intercultural communication at the University of Siena, Master in Corporate Communication

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The other language visual

  1. 1. The other language Communicating across cultural differences Allen Montrasio – PR and Communications consultant [email_address]
  2. 2. Different cultures, different meanings
  3. 3. The need for intercultural communication
  4. 4. Intercultural communication principles
  5. 5. What is intercultural communication?
  6. 6. Two great nations separated by a common language (G.B. Shaw)
  7. 7. Why it is (ever more) relevant
  8. 8. Where does the short-circuit occur?
  9. 9. The causes of misunderstanding
  10. 10. Intercultural communication competence
  11. 11. Is culture a big or small word?
  12. 12. Cultural context
  13. 13. How different are cultures?
  14. 14. Power distance <ul><li>Some scores </li></ul><ul><ul><li>Austria 11 </li></ul></ul><ul><ul><li>Germany 35 </li></ul></ul><ul><ul><li>US 40 </li></ul></ul><ul><ul><li>UK 30 </li></ul></ul><ul><ul><li>Arab countries 80 </li></ul></ul><ul><ul><li>EU average 45 </li></ul></ul><ul><ul><li>Italy 45 </li></ul></ul>
  15. 15. Individualism <ul><li>Some scores </li></ul><ul><ul><li>Germany 67 </li></ul></ul><ul><ul><li>US 91 </li></ul></ul><ul><ul><li>UK 85 </li></ul></ul><ul><ul><li>Guatemala 6 </li></ul></ul><ul><ul><li>EU average 61 </li></ul></ul><ul><ul><li>Italy 70 </li></ul></ul>
  16. 16. Masculinity <ul><li>Some scores </li></ul><ul><ul><li>Germany 66 </li></ul></ul><ul><ul><li>US 62 </li></ul></ul><ul><ul><li>UK 61 </li></ul></ul><ul><ul><li>Netherlands 14 </li></ul></ul><ul><ul><li>EU average 59 </li></ul></ul><ul><ul><li>Italy 65 </li></ul></ul>
  17. 17. Uncertainty avoidance <ul><li>Some scores </li></ul><ul><ul><li>Germany 65 </li></ul></ul><ul><ul><li>Singapore 8 </li></ul></ul><ul><ul><li>Denmark 23 </li></ul></ul><ul><ul><li>US 46 </li></ul></ul><ul><ul><li>UK 30 </li></ul></ul><ul><ul><li>EU average 74 </li></ul></ul><ul><ul><li>Italy 70 </li></ul></ul>
  18. 18. Long term orientation <ul><li>Long term orientation </li></ul><ul><ul><li>Persistence </li></ul></ul><ul><ul><li>Observance of status </li></ul></ul><ul><ul><li>Thrift </li></ul></ul><ul><ul><li>Sense of honour </li></ul></ul><ul><li>Short term orientation </li></ul><ul><ul><li>Personal stability </li></ul></ul><ul><ul><li>Protecting your “face” </li></ul></ul><ul><ul><li>Respect for tradition </li></ul></ul><ul><ul><li>Reciprocation of favours </li></ul></ul>
  19. 19. How we (Italians) are seen from abroad
  20. 20. Reducing the impact of cultural differences
  21. 21. Cultural difference in an organisation Power distance Low = higher acceptance of responsibility High = Discipline Individualism High = management mobility Low = Employee commitment Masculinity High = efficiency, mass production Low = Personal service, custom building Uncertainty avoidance Low = innovation High = Precision
  22. 22. A framework for developing multi-cultural teams What How Strategic business imperatives Specific team goals and objectives Critical areas for action <ul><li>Understanding differences </li></ul><ul><li>culture </li></ul><ul><li>personal styles </li></ul>Strategy for managing diversity in the team <ul><li>Implication </li></ul><ul><li>of differences </li></ul><ul><li>strenghts </li></ul><ul><li>weaknesses </li></ul><ul><li>Purpose </li></ul><ul><li>Objectives </li></ul><ul><li>Values </li></ul><ul><li>Roles </li></ul><ul><li>Processes </li></ul>Potential team contribution
  23. 23. Managing change in multi-cultural teams Unfreezing Moving Refreezing <ul><li>Communication of issues </li></ul><ul><li>Development of awareness and understanding </li></ul><ul><li>Top leadership commitment and example </li></ul><ul><li>Action learning by solving real business problems in multinational teams </li></ul><ul><li>Review and sharing of learning </li></ul><ul><li>Design team selection process </li></ul><ul><li>Building teamworking processes </li></ul><ul><li>International teamworking at many levels </li></ul><ul><li>Recognition and reward </li></ul>
  24. 24. Cultural differences Western culture: Good! France: One India: All the best Arabic countries: [# @µ£ò Western culture: OK! Korea/Japan: Money France: Worthless Greece/Turkey:  µ  §µ£ò
  25. 25. Other cultural differences Affectionate or inappropriate? Intimidating or benevolent?
  26. 26. Avoiding misunderstanding
  27. 27. Non verbal communication indicators
  28. 28. Breaking down language barriers
  29. 29. Managing cultural differences <ul><li>You cannot treat everybody the same regardless of culture without adverse consequences. </li></ul>
  30. 30. Managing cultural differences <ul><li>Different cultures have different ways of dealing with criticism or divergence of opinion </li></ul>
  31. 31. Rules and precious metals <ul><li>The golden rule </li></ul><ul><ul><li>Do unto others what you would like done to yourself </li></ul></ul><ul><li>The platinum rule </li></ul><ul><ul><li>Do unto others what they would like done to them </li></ul></ul>
  32. 32. A final consideration
  33. 33. References <ul><li>C. Boleman, Communicating Across Cultures </li></ul><ul><li>M. Higgs, Overcoming the problems of cultural differences to establish success for international management teams </li></ul><ul><li>G. Hofstede, Cultural dimensions </li></ul><ul><li>K. Margolies, Communicating Across Cultures </li></ul><ul><li>C. Williams, Communication across Cultures </li></ul><ul><li>Wikipedia </li></ul>

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