Why Rich Media Matters

Table of Contents Visual Anatomy
Information Processing Visuals Improves Learning Visuals Drives Engagement

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for more information LEARN MORE

Our brains are hardwired to
quickly process visuals. LEARN MORE

60,000X f a s t
e r are processed Visuals in the than text. 1 LEARN MORE

The brain processes cues in
250milliseconds visual LEARN MORE

of information that comes to
the 90% is visual. 1 LEARN MORE

of all nerve fibers connected
to the 40% are linked to the LEARN MORE

40 percent of people will
respond better to Visual Info than alone.3 LEARN MORE

Visual media improves learning. LEARN
MORE

C l a s s
r o o m lights on apple 400%. 1 improve learning by up to Visual aids in the LEARN MORELEARN MORE

We recall information from than
just text alone.4 5 to 9x better LEARN MORE

People following directions with Directions
1 A B B > LEARN MORE

Directions 1 2 3 LEARN
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do 323% better than those
with only text.5 LEARN MORE

Rich media drives engagement, and
many of us prefer it. LEARN MORE

94% more Posts with visuals
receive page visits and engagement than those without. 6 Visuals Visuals LEARN MORE

59%of senior executives prefer to
watch instead of reading text.7 LEARN MORE

of executives told Forbes they
watch business-related 50% on YouTube. 8 LEARN MORE

Just one month after the
introduction of Visuals of LEARN MORE

Facebook timeline for brands, visual
content— photos and videos—saw a 65% increase in engagement. 3 LEARN MORE

Publishers who use infographics LEARN
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grow traffic an average of
than those who don’t. 3 12% more LEARN MORE

SOURCES: 1. http://www.studymode.com/essays/Statistics-On-Visual-Learners-1211593.html 2. https://vimeo.com/29684853
3. http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx 4. https://www.youtube.com/watch?v=BDveYpaafNw 5. http://neomam.com/interactive/13reasons/ 6. http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014 7. http://www.creativebloq.com/animation/animated-videos-10135062 8. http://www.videobrewery.com/blog/18-video-marketing-statistics

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