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1 wrting a persuasive speech


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1 wrting a persuasive speech

  1. 1. Principles of Writing a Great Persuasive Speech Harvey Allen July 2013 ABC Training
  2. 2. Beginning Your Speech • • • First impressions are very important. A poor beginning may distract or alienate your audience so that you may never recover Having a good beginning is a confidence booster. It will propel you through the rest of the speech. ABC Training
  3. 3. Three Beginning Objectives • • • Get the attention and interest of your audience. Reveal the topic of your speech. Establish your credibility and good will. ABC Training
  4. 4. Where Do I Start? • Before beginning to speak, wait until you have the attention of your audience. Look at them until all eyes are on you. ABC Training
  5. 5. Attention-Getting Techniques Relate the Topic to the Audience • Bring the topic home to your listeners. They will be more likely to be interested if the topic relates to their personal lives. State the Importance of Your Topic • Show your audience why your topic is important. Using statistics would be useful in this area, if you have them Startle Your Audience • Sharing a shocking statistic or making a bold statement will grab the attention of your audience as well as introduce them to your topic. ABC Training
  6. 6. Attention-Getting Techniques Arouse the Curiosity of the Audience • Draw your audience into your speech with several statements or action that pique their curiosity. Question the Audience • Asking a rhetorical question or a series of questions is another way to get the attention of your listeners. ABC Training
  7. 7. Attention-Getting Techniques Begin with a Quotation • Beginning with a quote from a famous writer, from the Bible or other book, from a poem or song, from a television show or movie is another way to arouse the interest of your listeners. Tell a Story • We all love stories and they work well in your introduction. Be sure that your story relates to your topic and you are not just telling it for a laugh. ABC Training
  8. 8. Don’t Forget to Reveal the Topic • In the process of gaining attention, be sure to state clearly the topic of your speech. If you do not, your listeners will be confused. And once they are confused, your chances of getting them absorbed in the speech are almost nil. This is so basic, that it seems silly to have to mention it, but many speakers fail to do this . ABC Training
  9. 9. Establish Good Will and Credibility (Ethos) • • The last objective in the introduction is to establish your credibility, why you're qualified to speak on this subject. Give your audience some reasons to believe that you know what you are talking about. Establishing good will is essential if you are speaking to a hostile audience. You must make an effort to ensure that at your audience will at least consider your point of view. ABC Training
  10. 10. The Body or Substance of Your Argument • • • • • • Signal to the audience when you are changing points by saying: First.. In addition… Moreover… Ultimately… and by using body language to show a shift in topic ABC Training
  11. 11. The Body of Your Argument • • • • • • Use specific examples to support your thesis that your audience will understand Raise and lower your voice to show emphasis Repeat certain catch phrases (I have a dream) Move about the front of the room Look around the room as your speak Ask questions of the audience to keep them interested and paying attention ABC Training
  12. 12. Speech Structure • • • Intro: get attention and interest of audience, reveal the topic of the speech, establish credibility Body: Cite two to three main reasons that support your thesis and provide examples for each. Address the opposition and counter their claims with your own evidence Conclusion: Signal the end, reinforce the central idea, restate main points ABC Training
  13. 13. Ending Your Speech Gracefully • • • Signal the end: Speakers who abruptly walk off the stage take the audience by surprise Use the phrases like: in conclusion, ultimately, In closing, Let me end by saying, My purpose has been.. Signal the end: in your body language and tone ABC Training
  14. 14. Reinforce the Central Idea • • Summarize the outline of your speech Restate the main points in different words ABC Training
  15. 15. Finally, leave them thinking, passionate, and motivated • • • End with a quotation Make a dramatic statement Refer back to the introduction (especially if you began with a story) ABC Training
  16. 16. Steve Jobs (RIP) • ABC Training