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Radio As Broadcast Media
A Lecture By

Mr.  Allah Dad Khan Visiting
Professor Agriculture
university Peshawar KPK
RADIO

A mass medium delivering audio content to
passionate and loyal listeners across multiple
platforms

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' Personal
Mobile l Social
1 _ , 
 '   I
x ‘ / ’
Local l  _ /  ‘ Interactive
i   4 Ir /  .
l ,  '  > »,  ,/ , L
xi, " iv /...
Targetable  

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in trusti: -d medium

 

 

up

...
WHAT IS BROADCAST MEDIA

- The term ‘broadcast media’ refers to a very wide range
different communication methods such as ...
DIGITAL RADIO

Digital radio works by turning both soun
and data into digital signals at transmissio
and then decoding the...
DIGITAL RADIO BENEFITS

 The result is CD—quality sound music. 

 Digital radio receivers have built—in technology that cl...
DIGITAL RADIO BENEFITS

- The result is CD—quality sound music. 

- Digital radio receivers have built—in technology that ...
DIGITAL RADIO BENEFITS

- Digital radios are also easier to tune.  Instead of struggling wit
a dial to find the strongest ...
Is more limited
communication

Offers only an ,  i j — _ ‘ Costs much less
audio message I I  ‘_ , I ~ to produce

 

I-In...
Classical

 

Smooth jazz I 1
.  . C
Religion -1
_ C
News/ talk/ info 1 
_ A , 
Oldies mm III 18-. 
CC
Country jjjj El 25-...
‘! I‘l"’”-I. Il"3'"-L‘II'-I~‘

Cost and Efficiency

Selectivity
Flexibility
Mental Imagery

Integrated Marketing

lAl~‘i"-...
Difference of AM and FM
Radio

Amplitude modulation

the older and easier technology
to implement

travels much greater di...
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Radio as broadcast media A Lecture By Mr. Allah Dad Khan Visiting Professor Agriculture University KPK Pakistan

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Radio as broadcast media A Lecture By Mr. Allah Dad Khan Visiting Professor Agriculture University KPK Pakistan

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Radio as broadcast media A Lecture By Mr. Allah Dad Khan Visiting Professor Agriculture University KPK Pakistan

  1. 1. (C7 '3» ‘' §)'-~- i . "_’ [ / (’ x: .» “/1?!
  2. 2. Radio As Broadcast Media A Lecture By Mr. Allah Dad Khan Visiting Professor Agriculture university Peshawar KPK
  3. 3. RADIO A mass medium delivering audio content to passionate and loyal listeners across multiple platforms Blaewamrsmdigtjng . ... ~a fun new . :<4 L — A —RADIO
  4. 4. ' Personal Mobile l Social 1 _ , ' I x ‘ / ’ Local l _ / ‘ Interactive i 4 Ir / . l , ' > », ,/ , L xi, " iv / v L 4/ l "" ‘ l . j_ _ Live _ It ‘ Experiential ‘ Bluewarerflroadcastiny . , >. ~ A. ~.. -: c~*'. .tx. r5.». -nu.
  5. 5. Targetable 1‘ ,3 ' ‘,1-'2? I. -:3 '}I. l'i= 'l »C(3 ‘L iii: /‘Ls; 1.-', ', in trusti: -d medium up ! ‘ I13 i"*, :7': .'aJ l 5‘. ‘. :!ll'_, ‘'' , »j interactive opportunities ‘i1:; ';, )i ll’ . _:: H:‘. :m' : ,J~, ~ reaching C011 SLll'fiv'_'l'S using multiple touch points Lil’ ZjH’i, -i 4 W'hL‘l't. ‘Vi; ‘r and whenever ‘u’. .‘. w‘ Y ‘Lin’, ‘TC’: 1! On Target A: w‘ 3.‘W'i_v. "fllw "i 5'. il ClL‘| IlCl’S consumers . ,< —w; engaged and passionate 1"m», tI I: «-, ; _rx. ~.i, -my r. jil«: ' “J companionship '1' [5 information . ; , , .". lI_‘ , _i. .: u: u,~ in buy or shop . _ - L,
  6. 6. WHAT IS BROADCAST MEDIA - The term ‘broadcast media’ refers to a very wide range different communication methods such as television, rad newspapers, magazines and any other materials supplied the media and press. - It's primary target are usually web surfers and people wl watch television and listen to the radio on a daily basis.
  7. 7. DIGITAL RADIO Digital radio works by turning both soun and data into digital signals at transmissio and then decoding them at the other en using digital radio receivers.
  8. 8. DIGITAL RADIO BENEFITS The result is CD—quality sound music. Digital radio receivers have built—in technology that cleans an filters transmissions, reducing interferences (AM/ FM radio quality can be broken from interference caused by signals bouncing off walls, buildings, hills and other structures). Data now able to be sent as part ofthe signal, digital radio receivers with LCD screens can also give listeners informatio such as song names, news, weather and much more, all being adjustable by the user‘.
  9. 9. DIGITAL RADIO BENEFITS - The result is CD—quality sound music. - Digital radio receivers have built—in technology that cleans an filters transmissions, reducing interferences (AIVI/ FM radio quality can be broken from interference caused by signals bouncing off walls, buildings, hills and other structures). - Data now able to be sent as part ofthe signal, digital radio receivers with LCD screens can also give listeners informatio such as song names, news, weather and much more, all being adjustable by the US€I”.
  10. 10. DIGITAL RADIO BENEFITS - Digital radios are also easier to tune. Instead of struggling wit a dial to find the strongest frequency for a station, listeners ai able to choose a station by name from a menu, with the digit radio automatically locking on to that signal at a push ofa button. - Digital radios with hard drives will also allow people to pause live radio transmission or rewind, just like digital set top boxe or DVD recorders with hard drives do for digital television.
  11. 11. Is more limited communication Offers only an , i j — _ ‘ Costs much less audio message I I ‘_ , I ~ to produce I-Inc Inc: cfzfiic (‘ncl-c miirh Inc:
  12. 12. Classical Smooth jazz I 1 . . C Religion -1 _ C News/ talk/ info 1 _ A , Oldies mm III 18-. CC Country jjjj El 25-: jjj Rock j [3 34.; . . jjjj Hispanic j D 45.5 OTC Adult contemporary _ A Alternative jjj A Urban — Contemporary hits
  13. 13. ‘! I‘l"’”-I. Il"3'"-L‘II'-I~‘ Cost and Efficiency Selectivity Flexibility Mental Imagery Integrated Marketing lAl~‘i"-l‘II'7"-IIIIlI”-L'l‘-}~‘ Creative Limitations Audience Fragmentation Chaotic Buying Limited Research Data Limited Listener Attention Clutter
  14. 14. Difference of AM and FM Radio Amplitude modulation the older and easier technology to implement travels much greater distance very susceptible to various weather conditions very limited audio range which makes it inadequate for stereo sound Frequency modulation much more complex FM signals usually drop of at around 50 miles from the station signal doesn't degrade easily allows the station to broadcast left and right audio channels for full stereo sound
  15. 15. III I, ill ‘I

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