Advertisingwith AllFamous  Facebook ads Google AdWords
,           , and                                           Decide on Your                                           desir...
to invest in Online Advertising       Allows          for         detailed              Online can be twice   Enables inte...
to Choose?                                                                80% of Filipinos     30.06 mln       More than  ...
to Choose?1. Cost per click (CPC) is a form of Online Marketing whereby a business only pays if the ad is   clicked and a ...
does it look like on                                         Sponsored Page                                        Posts (...
does it look like onStandard Google search results   Search results with GoogleMaps add-on   Results on GoogleMaps        ...
does                          Bidding Model work•   Google AdWords is based on a bidding per keyword model•   As an advert...
PPC Advertising with  Here at AllFamous we treat every campaign with passion, from the moment thecampaign idea is born, th...
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Advertising with AllFamous

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Why is it important to invest in online advertising? How does Google AdWords and Facebook Ads differ? How do you determine what fits your company's needs?

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Advertising with AllFamous

  1. 1. Advertisingwith AllFamous Facebook ads Google AdWords
  2. 2. , , and Decide on Your desired model Choose Your channel CPC (Cost per click): • You are charged every ADVERTISE Define Your time the ad is clicked • Suitable for Direct objectives Response and Branding Social CPC: • CPC on socialBranding: platforms• Awareness • Triggers Direct• Engagement Response and free• Audience Growth BrandingDirect Response: CPT (Cost per thousand impressions): Purchase  You are charged for Signup the number of Contact inquiry impressions you have Page visit chosen Download  Suitable for Branding
  3. 3. to invest in Online Advertising Allows for detailed Online can be twice Enables interaction reporting, analytics, and as cheap as offline optimization Turns on viral potentialAllows for You can refineimmediate results your campaigns at any time!You choose!It’s availableto everybody! Always reaches your audienceBy using highly-targeted ads you canattract nearly anydesired audience Everybody advertises online – your competitors as well! Provides possibilities for Lays foundation entertaining your audience for two way communication
  4. 4. to Choose? 80% of Filipinos 30.06 mln More than Aver. CPC use Google products active users 430 friends (Google search, Youtube, partner 80% lower with 7.75 per average than in sites) mln in user, assuring Singapore Metro Possibility high virality and 30% to respond to Manila lower than queries in both English in Indonesia and Tagalog Users in the Philippines Remarkably more• Advanced targeting criteria responsive to AdWords than elsewhere• Heightened audience engagement that produces your online brand ambassadors • Possibility to capture users’• Internal brand environment, reducing drop- attention when they are in search off rates mode, assuring high-quality traffic• Multiple ad types and placements, offers, • In-built “Call” button, GoogleMaps deals and Google Places plugins, allowing users to easily find the advertiser • Furthermore, on Facebook you bid on ads, and not on • Consistent paid traffic that cannot keywords, what increases the size be guaranteed by organic queries of your target audience.
  5. 5. to Choose?1. Cost per click (CPC) is a form of Online Marketing whereby a business only pays if the ad is clicked and a visitor arrives at their website, application or fan page. Contrary to Cost-per- impression (CPI) model, PPC advertising aims primarily to generate direct response (e.g. a purchase or a signup), at the same time giving you greater control over your budget X Impressions 1 Click 1 Redirection Payment2. Social CPC is a variant of CPC allowing for interaction with the content within online communities, and assuring higher branding potential3. Cost per thousand impressions (CPT) is an advertising model, where a business pays for each set of a thousand views of its ads. Its best suited for advertisers focused on brand awareness 1000 Impressions X Clicks X Redirections Payment
  6. 6. does it look like on Sponsored Page Posts (News Feed) Standard ads (for off-site traffic)Sponsored Page Posts Sponsored (Right Column) Results
  7. 7. does it look like onStandard Google search results Search results with GoogleMaps add-on Results on GoogleMaps Mobile results
  8. 8. does Bidding Model work• Google AdWords is based on a bidding per keyword model• As an advertiser you decide which keyword phrases you would like to trigger your ads. Your ads will appear alongside, above, or below the searched terms• Since many people are bidding on the same keyword, Google must determine the position of your ad. As an advertiser you would like your ad to appear at the top of the search results• To calculate how competitive is your ad, Click- Google looks at the value of your Through Rate proposed bid and combines it with the Keyword Ad Copy Quality Score. That’s why it’s important Relevance Relevance to create high-quality, relevant ads Keywords are phrases used by the end user at search engines Quality Score to perform queries. They act as Landin the key to SEO-oriented content Historical Performance g page creation and PPC advertising quality Other relevancy factors
  9. 9. PPC Advertising with Here at AllFamous we treat every campaign with passion, from the moment thecampaign idea is born, through the creation stage, until the very last cent spent.Using the best copywriting techniques and optimization processes, we assure thatyour budget brings the highest possible return. Pawel Malicki Qualified AdWords ProfessionalAgile PPC Advertising Strategy at AllFamous  We deliver using an Creating Agile method so that Advanced Star adverts you constantly get keyword optimal results t (copy + research artwork)  We provide advanced Campaign reporting and analysis setup &  You decide how much targeting you want to spend Optimization &  You choose your target adjustments audience Testing & monitoring of Digitally yours, campaigns AllFamous Team

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