Chapter 2 showing eneterprise


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Chapter 2 showing eneterprise

  1. 1. Showing Enterprise -What is enterprise? - Thinking creatively - Questions to be asked - Invention and innovation - Taking a calculated risk - Important enterprise skills
  2. 2. Enterprise A willingness to take risks and show initiative in order to establish new business ventures• Without enterprise or entrepreneurs new business will not be started
  3. 3. Thinking Creatively• A mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts• This means that creative thinking is about: - innovation - new product ideas - improving existing ideas - solving problems - obtaining a competitive advantage• Most importantly, it is about asking questions
  4. 4. Evaluating New Ideas• Thinking creatively may generate a large number of ideas, the key is identifying the good onesThe six thinking hats What does out What are the What facts do we intuition tell us? potential know What are we problems? feeling? How can the What are the What decisions problems be benfits have been made? solved?
  5. 5. What Questions Do Entrepreneurs Ask?• Why? - Looking at the current situation to try to identify opportunities - Can help a business identify possible opportunities• Why not? - Requires firms to look beyond the obvious - Ideal if a firm wants to know about the future > why not...? > what if...? > why don’t we...?
  6. 6. Invention and Innovation Success? Innovation Invention The ability to build uponTo develop a completely new ideas based on new product ones that already exist
  7. 7. Product Development• When participating in invention or innovation it is important to ask these questions: - What do customers want? - How long will they want it for? - Are the materials available? - How much will it cost to produce? - Is the product safe? - What are our competitors doing? - Which method of production should be used?
  8. 8. Protecting the Product• Developing new products is time consuming and expensive, so businesses will want to protect their new productPatents- Has to be applied for- gives the inventor the sale rights over their idea for the next 20 yearsCopyright- the copyright owner has the legal right to prevent unauthorised copying oftheir workLicence- Applies to a single product
  9. 9. Risks• Running a business is risky• To avoid risks businesses should - Know what that customer wants - Ensure they can deliver what the customer wants - Make sure they have the finance• Main rewards - To become wealthy - For the buzz - To become your own boss
  10. 10. Calculated Risks• Since risk is unavoidable, it is important to think about what might happen which can then be used to make informed decisions• To do this firms must think about: - What are the chances of success? - What are the costs or benefits likely to be? - What are the implications on the business?• In order to answer these questions, firms must - Gather information - Make a decision
  11. 11. What Does it Take to be Enterprising?• Creativity and the willingness to take risks aren’t the only qualities needed to be enterprising• You also need to be able to: - Think ahead - Show initiative - Make connections - Show leadership - Make decisions• Using a mind map is a useful tool to develop these enterprising qualities