Masthead Comment on how the design of the magazine cover attracts the target audience:The red and white that is College the masthead suits both Salford City used inthe male and female Centre Eccles audiences. It relates to the classic AS Media Studiesalbum and song reviews that can be read within the Foundation Portfoliomagazine. The bold attracts the older audience and the‘Q’ stands out as it is unique and creative so it gives the Colourmagazine an edgy look to attract a younger audience as The red and white colours attract an older audiencewell. It’s also placed in the top left corner which has been because they are quite plain but give a very professionalseen as the first thing an audience will look at when they and sophisticated look because of the contract on thego to read a magazine. backlight. Red is known to symbolise passion and sex, but also danger. This links to the main image and alsoMain image the model credit. White is a neutral colour whichUsing a well known singer liker Cheryl Cole attracts both attracts both genders but also seen as an innocentaudiences of male and female because she is attractive colour and creates a contrast on its opposite colour redand also a successful chart singer. which brings danger. The contrast of white and red alsoHer gesture code attracts younger males as it is a sexy and emphasises the importance of the stories.seductive pose. Her direct eye contact lures audience inbecause it gives them the impression that she is looking Typefacesright at them. It also looks professional. The unusual water The bold, sophisticated typeface attracts the oldereffect makes dramatic approach and catches the audiences because it gives a very dramatic effect. Itaudience’s attention because it stands out with the high looks very visual and stands out. It emphasises thekey lighting. creativity and edgy look when using capitals and helps the audience learn what the main attraction is.Model creditThis is used in a bold effect and makes it intriguing for the Photography Lightingaudience to look at. It uses a shocking effect that attracts There is high key lighting used on the main imageaudience because it looks important and outstanding from around the face to show that she is the dominantother magazines. It helps to link to main image and contract. It also creates a distinctive image for theinforms the audience who it’s about and what it’s about. audience because it bring out the detail of the waterThe large text stands out as it covers the whole of the effect and the beauty of her seductiveness.bottom of page so the audience’s attention is dragged As the backlight is darker, this makes the main imageacross the whole cover. It is also short and snappy which stand out even more to attract the audience. Immediately tells the audience what the article is about. The usual seductive look links to the edgy effect. House StyleMain cover line The design of the masthead is set out as the principle of design theory. CoverlinesThe contrast between the celebrity and the cover line We are attracted to the top left because we read from left to right. This These are a lot smaller than the main cover line so thatattracts the audience because fans and audiences that are indicates that the audience will be attracted to the masthead first and the audience isn’t distracted from the main image,aware of Cheryl Cole know that she isn’t the rock star kind also then drags their attention across the page as it goes straight into the because that is what sells the magazine. The coloursof woman and doesn’t usually go for such a dramatic, celebrity then to the main cover line. The typography used also keeps it attract the audience because they look professional duepassionate look. Older fans recognise her from the looking professional but edgy so that it attracts a wider audience. The to the continuity of the red and white contrast on theinnocent girl band Girls Aloud and shows how independent colour scheme would be eye catching because its stands out from the darker backlight. The block effect used on the left handshe is know and how she has changed to suit the needs of low key lighting in the back ground and has been cleverly set out so that side is used so that the audience can know what else isher audience. It also tells the audience what the article will the audience’s attention is attracted to the most important thing. going to be available in the magazine without giving tobe about and lures them in because she is right above the much away. Also the names are major starts which willcover line. Design Principles Used? attract more fans.
Masthead Comment on how the design of the magazine cover attracts the target audience:The block letters used stand out from the main image Salford City Collegecolour. This attracts the audience because it looks exciting Eccles Centreand shocking. This relates to its purpose of entertaining AS Media Studiesand informing Foundation Portfolio is abbreviations this gives its audience. As itit a creative and unique selling point. The white colour Colourshows how important the magazine is because it The white can connotes innocence which relates to heremphasises what the magazine is called. Its targeted at a gesture code and personality, but it also is a neutralyounger audience, but the white colour suggests its aimed colour which means that it’s aimed at both genders. Theat male and female. black colour can represent mystery which relates to her gesture code of being secretive. Her red hair and lack ofMain image makeup tells us she is not aiming to attractive a maleAs it is a close up. We can see the gesture pose if quite audience. The emphasis of her red hair symbols passionsecretive and mysterious, which attracts male audiences. It and danger. But the contrast of the white on the redattracts the audience because of the unusual pose. It is helps to emphasise the cover lines as well.somewhat seductive, but the audience don’t think thatwhen they first see it. Her direct address also lures theaudience in because it quite relaxed but edgy. The mixture Typefacesof emotions creates an eye catching look. As Florence is The bold font and capital letters attract the audiencewell known and a chart topping singer, this would bring in because it eye catching and helps emphasise what theindie/pop fans and audiences. As she is the only thing in magazine is based on. It gives the magazine an edgythe cover, it drives the audience straight to her. look and also quite indie. The primary audience for this magazine is indie/different people.Model creditThis model credit is unusual because it is just the name of Photography Lightingthe singer. This would attract the audience because it gives The magazine uses high key lighting on the face of thean enigmatic design and drives the audience the read on. It celebrity because she is the main attraction. Itis also very bold and dramatic and the only dark font which emphasises her beauty and how famous she is. It alsocreates an eye catching effect to draw in the attention of attracts the audience because it brings out the vibrantthe audience. It also links to her privacy and for her being colours in her hair which she is very well known for. Herknown to not give in to the paparazzi. Also, she has a very white t-shirt also helps brighten the lighting to make it apowerful voice, this credit emphasises by using big bold positive magazine and link to her happy success she hasletters. had. The brightness itself attracts the audience.Main cover line House Style CoverlinesThis stands out from the rest of cover because it helps to The way in which this magazine cover is set up helps to make the The cover lines are smaller than the main cover linerepresent the qualities of the singer. The unusual use of celebrity the main attraction on the screen. The use of white makes the because they can’t let the audience get distracted. Alsojust her name tells us that it shows her secrecy. Her continuity of the magazine seem very innocent and girly which links in they are arranged around her face so that the audiencepowerful voice can be captivated in the cover line because with her personality and high key lighting. is still attracted to her face. They help to outline herof the large text, but she has a very quiet voice. The face as well so the audience is attracted to the centre ofcontrast of the two different sides to her can be seen in the page to her face. With them being white, its helps tothe contrast between the cover line and main image. The emphasises and create a distinctive image for thetext above it in white is emphasised and relates to stories audience because they have helped create a dominantthat are happening around the world for example, the x contrast.factor was a popular TV show screening at the time. Design Principles Used?
MastheadThey have used boldCity College black and red which text by using Colour Salfordmainly attracts a male audience. It creates a contract on Eccles Centre The red colour symbolises sex, drugs, blood which allthe white background and helps it to stand out. The AS Media Studies link to the gangster theme. Black also symbolises Comment on how the design of the magazine cover attracts the target audience:black used links to main Portfolioclothing to create Foundation image gangster and death which links to the main covercontinuity. As it fills the top of page this attract audience line. All these colours are used on his last albumto read it because it’s dramatic. You can’t see all of it so which the target audience will be familiar with.it must be easily recognisable and the audience are Altogether it creates a dark, intimidating atmospherealready familiar with it. It looks quite gangster and for the reader.manly links to rap music which will be a key feature thatattracts the primary audience as they like this kind ofmusic.Main image TypefacesThe main image has used a well-known celebrity. He is The bold dramatic effect is used to create a shockinggiving an intimidating look which helps link to gangster story and bring out the importance of main story andlook. They have used dark colours and tattoo helps build coverlines. The overlapping is used to make it seemup and create a more intimidating. The medium shot is busy and to make the magazine seem like it has a lotused to capture his muscles, tattoos and necklace that to tell the reader.are key conventions of a gangster. They have defined hisfeatures to help him stand out. He is wearing black to Photography Lightingbring out a bad ass look and have also used a big The high key lighting used creates a shadow at thenecklace which keeps the link to gangster/rap. back of the main image and sets a very nice stand out of the main image which makes it a distinctive image.Model credit Also, the high key lighting brings out the features andThe red text is in bold and is recognisable because details on his tattoos which encourages the readersaudience link that to Eminem and his music. The quoting to have a look at what the actually are. It also bringsgives the audience an idea of what the interview is out the emotion of intimidation in his face.about and has used shocking words like ‘died’ whichlures the audience in because they will have hear aboutit in the news and will want to read about it properly. CoverlinesThe list of drugs links to gangster and bad ass theme The cover lines are very close to the main image andbecause they are dangerous and edgy. The quote ‘come draw an outline to help the main image stand outclean’ can relate the cross around his neck and bring a more. It also uses the same colours in different partssense of innocence. of the colours to make it look quite edgy and different. They also name some big names in the music genreMain cover line which will help attract a wider audience.The short and snappy cover line helps to makes theaudience only get half the story and makes them eagerto read on to find out how it relates to the main image. House StyleThe different colours create a contrast against white In terms of house styles, this magazine cover has kept the continuity andbackground and helps for the main cover line to stand the colours red, black and grey to make it very masculine and gangster. Itout amongst the rest of the magazine. It also keeps a has also kept to the bold typeface to make it stand out and be in theconstant and professional look for the audience. faces of the audience compared to rivalry magazines. The main image is Design Principles Used? centred across the rule of three which helps to direct the audience’s attention to the most important thing selling the magazine.
Masthead Comment on how the design of the magazine cover attracts the target audience:The mastheadSalford City College is a bold pink heading that would attract a Colour Eccles Centrefemale audience. It is meant to entertain and look quite The pink connotes girls, hot and can be seen as a sexy AS Media Studies colour. For a deeper meaning it can be acceptancequirky and eye catching. Portfolio out because it large Foundation It standsand spaced out. The masthead also fills top of page so which relates to being different link Avril being ait’s the first thing the audience when they pick up the punk. Black is gothic colour and links to her style. Themagazine. The contrasts with the dark colours on girl white background helps brings out the contrasts fromhelp to create a fun and girly magazine with a twist of black being bad and white being innocent which isadult because of the sophistication of the typeface. how most of the audience will act being young females. Change in colours makes magazine more high profile and professional to beat competition.Main imageFor the main image they have used a well-knowncelebrity. The direct eye contact to audience lures them Typefacesin because they are going to be interested about why As for the bold text, this makes magazine seemthey are on the magazine. The unusual gesture pose shocking and important towards the audience. It triesfocuses more on attracting girls not boys, although there to makes the magazine stand out from the rest ofis a hint of her seductively she is more in your face with them. Different sizes shapes used on the cover bringan attitude rather than being sexy. Her smart, sarcastic creativity and a sense of edginess. This relates to mainsmile looks like she has an attitude as she is known for image being in your face like text.being bad ass and like a punk. Photography LightingModel credit They have used high key lighting on face whichThe model credit is bold like the masthead which shows creates a dominant contrast and helps to make thecontinuity and as it is pink to attract the young female main image most important on the page. The whiteaudience. The white contrast on black dress is eye back ground helps to bring out features and darkcatching and luring. As it is at the bottom of page the colours on the celebrity. This creates a distinctiveaudience are brought to it as a pattern from top to image for audience. The necklace is put in centre andbottom. Because the colours are the brightest they stand brought out and helps create an unusual gesture poseout. This all relates to the hard/punk look used on the to draw in audience.main image. The short snappy lines to tell audience themain storyline and leave an enigma so that the audience Coverlinesas drawn to the magazine. The cover lines have been places around the main image and smaller so the audience isn’t distracted when looking at the magazine. The changes from pinkMain cover line House Style to black link to the celebrity and the masthead, thisThey have used pink, white and black whichlinks to her The use of bold text and 3 colours helps create continuity and creates a helps keep continuity and professionalism. They areperfume which uses these colours in mainstream stores professional look on the magazine so that the audience are more likely to surrounding main image so the audience is directed tothat the primary audience will go in and recognise her be attracted to it. The masthead covers the whole of the top page so it the centre of the page. It mentions important namesfor as well as her music. The magazine has adapted to attracts the audience because it stands out across the whole cover. The to attract audience but not give too much away. Theythis. The main cover line has used direct address using main image covers the rule of three so audiences are attracted to the are all aimed at one particular music group of the‘You’ to attract the audience and bring them into the most important features that are there to help sell the magazine. The female audience.story. The big text helps it stand out from the other model credit also covers the bottom of page so that the audience followminor cover lines. The contrast on black helps to the design principle theory and do not miss out on the key aspects of theemphasise main story because the colours seem brighter Design Principles Used? magazine.and more obvious.