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Facebook Marketing India has released its first case study of 2013. Published on May 16th, 2013, it details how Penguin Books India used Facebook to increase awareness and attendance for its flagship Spring Fever 2013 book festival. Bangalore based social media agency, AliveNow, was instrumental in strategizing and executing this highly successful campaign in February and March this year. The case study was published on Facebook Marketing's official page, www.facebook.com/MarketingIndia which has close to 3 million (30 lakh) engaged users from the digital, social media and marketing communities.
The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India's flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book enthusiasts, aspiring writers and literature lovers. Using various Facebook features like applications, ads and sponsored stories, Penguin India was able to increase awareness, engagement and registrations to the event.