Case Study - Prestige Smart Kitchen Women's Day campaign on Facebook

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Prestige Smart Kitchen Women's Day campaign on Facebook by AliveNow.

For Women’s Day, we wanted to do something special for the wonderful women on Prestige Smart Kitchen’s Facebook page. We wanted to give away award-winning Prestige products to five special women. Not just give away any products, but Prestige products that they loved and they wished to have!

So we launched the Women’s Day Wishlist campaign! Where participants could pick any 3 Prestige products from 10 options and create their Wishlist!

New users must LIKE to take part. Read instructions and proceed. Browse through amazing Prestige products in the app! “Thumbs up” to add to the wishlist or “x” to remove. Then click Next. Tell us why you deserve to win and then fill out details.

And just like that we got 1,250+ entries in five days! 5 lucky winners walked away with Prestige Products!
Campaign Performance below:
2,000+ app clicks
1,250+ entries
5 lucky winners
1 great campaign!

Ideated & executed by alivenow for TTK Prestige Smart Kitchen!

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Case Study - Prestige Smart Kitchen Women's Day campaign on Facebook

  1. 1. Case Study - Prestige Smart Kitchen Women’s Day Campaign on Facebook by alivenow - digital marketing agency
  2. 2. For Women’s Day, we wanted to do something special for the wonderful women on Prestige Smart Kitchen’s Facebook page.
  3. 3. We wanted to give away award-winning Prestige products to five special women.
  4. 4. Not just give away any products, but Prestige products that they loved and they wished to have!
  5. 5. So we launched the Women’s Day Wishlist campaign!
  6. 6. Where participants could pick any 3 Prestige products from 10 options and create their Wishlist!
  7. 7. New users must LIKE to take part. Read instructions and proceed.
  8. 8. Browse through amazing Prestige products in the app!
  9. 9. “Thumbs up” to add to the wishlist or “x” to remove. Then click Next.
  10. 10. Tell us why you deserve to win and then fill out details.
  11. 11. And just like that we got 1,250+ entries in five days! 5 lucky winners walked away with Prestige Products!
  12. 12. In the next few slides see how we promoted the contest and also read the amazing responses!
  13. 13. Sample posts on the PSK page talking about the contest and promoting the Wishlist campaign.
  14. 14. We made regular updates on the page during the 5 day period.
  15. 15. Fans eagerly waiting for the contest. Many invited their friends as well!
  16. 16. 5 days, 5 winners! We announced winners daily, adding to the excitement!
  17. 17. 2,000+ app clicks 1,250+ entries 5 lucky winners 1 great campaign! Ideated & executed by alivenow for TTK Prestige Smart Kitchen!
  18. 18. For more details regarding this campaign write to us at contact@alivenow.in Visit us at www.alivenow.in to see more case studies, and learn more about alivenow! THANK YOU!

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