Case Study - Dhoom 3 Facebook and Mobile campaign for Forum Mall.
The Forum Mall (Koramangala) is one of the first mall’s in Bangalore and is also one of the most famous and highly trafficked malls in Bangalore.
DHOOM 3 RELEASE IN PVR CINEMA’S IN FORUM MALL
Wanted to engage the audience as Dhoom 3 was releasing in PVR in Forum Mall. Objective was to spread the message about the release, create visibility amongst the fans about the movie, urging them to come to the mall and watch the movie.
LAUNCHED FB APP + MOBILE SITE (FOR MOBILE USERS)
We therefore launched a Facebook application on The Forum Mall’s page and a Mobile Site for users from mobile. As usage of Facebook via mobile increases, we made sure people could take part in the same contest via their mobile/smart phone as well and win Dhoom 3 Tickets!
The contest was a huge success. 25 couple’s won Dhoom 3 movie tickets. Buzz was great, response was tremendous!