Part 2

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Part 2

  1. 1. MANAGING PRODUCTS TOOLS FOR DECISION MAKING
  2. 2. BUSINESS STRATEGY MATRIX <ul><li>VERTICAL AXIS: </li></ul><ul><li>TODAY’S BUSINESS STRENGTHS </li></ul><ul><li>WITH CUSTOMERS: </li></ul><ul><li>- SHARE OF BUSINESS </li></ul><ul><li>-SHARE TREND </li></ul><ul><li>-AGE OF RELATIONSHIP </li></ul><ul><li>-QUALITY COMPETIVENESS </li></ul><ul><li>-IMAGE OF BRAND </li></ul>
  3. 3. BUSINESS STRATEGY MATRIX <ul><li>HORIZONTAL AXIS: </li></ul><ul><li>FUTURE ATTRACTIVENESS OF </li></ul><ul><li>CUSTOMER </li></ul><ul><li>- SALES POTENTIAL </li></ul><ul><li>-CURRENT SALES VOLUME </li></ul><ul><li>-GROWTH OF DEMAND </li></ul><ul><li>-PROFIT MARGIN </li></ul><ul><li>-FINANCIAL STRENGTH </li></ul><ul><li>-TECHNOLOGICALLY ORIENTED </li></ul>
  4. 4. WEIGHT (TOTAL 25) SCORE (0-4) COMPUTE WEIGHTED SCORES <ul><li>TARGET FOR DEVELOPMENT </li></ul><ul><li>DEFEND FROM COMPETITION </li></ul><ul><li>MAINTAIN WITH MINIMUM RESOURCES </li></ul><ul><li>WITHDRAW </li></ul>
  5. 5. CRITICAL SUCCESS FACTORS <ul><li>THOSE ATTRIBUTES THAT GET YOU THE SALE - YOUR COMPETITVE ADVANTAGE </li></ul><ul><li>LIST, WEIGHT & SCORE </li></ul>
  6. 6. THE AUDIT PROCESS: YOUR CAPABILITIES <ul><li>Over the past 5 years, what key strengths have carried the company to it`s present position ? </li></ul><ul><li>What are 3 main weaknesses ? </li></ul><ul><li>What factors led to improvement or deterioration ? </li></ul>
  7. 7. THE SWOT ANALYSIS <ul><li>LIST YOUR DIFFERENTIAL STRENGTHS AND WEAKNESSES </li></ul><ul><li>IDENTIFY THE BEST MARKET OPPORTUNTITES </li></ul><ul><li>IDENTIFY PRESENT AND FUTURE THREATS </li></ul><ul><li>IDENTIFY KEY ISSUES </li></ul>
  8. 8. STRATEGIC WEDGE ANALYSIS <ul><li>ADD COMPETITOR’S S/W’S </li></ul><ul><li>ADD YOUR FAILURES, SUCCESSES </li></ul><ul><li>IDENTIFY STRATEGIC RISKS </li></ul><ul><li>IDENTIFY STRATEGIC BENEFITS </li></ul>
  9. 9. THE WEDGE W S W W CS -- CW + COMPANY PRODUCT MIX MARKETS FUNCTIONS
  10. 10. PORTER ACTIVITY MAP <ul><li>PLOT KEY ACTIVITIES THAT WILL DELIVER STRATEGIC POSITION </li></ul>

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