MAN6721 - Summer Syllabus


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MAN6721 - Summer Syllabus

  1. 1. MAN6721 – Summer, 2004 APPLIED STRATEGY AND BUSINESS POLICY INSTRUCTOR: Richard A. Quinn T-R 2:00PM – 4:50 PM Room CBA212 OFFICE: BA315 OFFICE NUMBER: 407-823-5295 FAX: 407-823-3725 CELL NUMBER: 407-963-7431 E-MAIL: OFFICE HOURS: Homepage: Summer Office Hours by appointment only Required Materials We will be using the same text as Dr. Neubaum’s MAN4720 class. This is a custom text that combines the best chapters from two leading strategy texts (Dess/Lumpkin/Taylor, and Thompson/Strickland) There are ample used copies in the bookstore. Course Objectives The course is the capstone course in the MBA program and is designed to integrate the various functional disciplines that you have covered in your program of study. The overall perspective taken in this course is that of the CEO. Even though most students will be functional or general managers throughout their careers, an appreciation of their organization’s strategy is essential for functional specialists to successfully coordinate their activities with the overall needs and strategy of the firm. For successful completion of this course, you must learn to: 1) become familiar with the principle concepts, language, frameworks and techniques of strategic management 2) analyze and develop a competitive business level and corporate level strategy. In particular, you must understand the reasons for good/poor performance, generate options of the firm, and assess the viability and expected outcomes of these options in conditions of imperfect knowledge, select the most appropriate strategy, and recommend the best
  2. 2. means of implementing the chosen strategy. 3) integrate other areas of the business curriculum into the development of business strategies 4) think critically and problem solve 5) write and speak effectively Grading The following scale will be used to assign the final course grade: 930 - 1000 =A 900 - 929 = A- 880 - 899 = B+ 830 - 879 =B 800 - 829 = B- 780 - 799 = C+ 730 - 779 =C 700 - 729 = C- 680 - 699 = D+ 630 - 679 =D 600 - 629 = D- below 600 =F
  3. 3. Your final grade will be assessed on the following components: Individual Work 2 Exams (150 points each) 300 Business Level Strategy Paper 150 Participation (a maximum of 25 points per group assignment, awarded by peer evaluation) 100 Group Work Business Level Strategic Analysis/Presentation 100 Corporate Level Strategy Paper 150 2 In-class Case Analyses (100 points each) 200 From the Current Graduate Catalog (page 116): "The end-of-program requirement for the Master of Business Administration degree will include the following: Students completing the program in three (3) consecutive years (no interruptions) or less will complete the capstone, integrative course MAN 6721, Business Policy and Responsibility, with a grade "B" or better. Students requiring more than three (3) years to complete the profession core and those who do not complete MAN 6721 with a "B" or better must pass a comprehensive integrative examination consisting of four (4) equal parts covering the areas of economics, finance, management, and marketing." I do not give extra credit assignments. Please manage your grade, effort, and time accordingly. If you need an "A", do Outstanding work. If you need a "B", do not do Average work. Individual Work - Exams The two exams will be short answer, essay-type exam covering the theories, frameworks, and concepts of strategic management. Questions will focus primarily on the lecture material. Some questions will be "read and regurgitate," while others will require the integration of different frameworks or concepts. The first exam will cover material reviewed prior to the exam; the second exam will only cover material presented after the first exam (non-cumulative).
  4. 4. Individual Work – Business Level Strategy Papers At the beginning of the semester, each student should identify an industry they wish to research or have an interest in learning more about. Throughout the semester, you will conduct a business level strategic analysis. You will start by analyzing the industry, and then broaden your analysis to include specific details about several firms competing in that industry. This paper is worth 150 points. This assignment is designed to simulate the strategic process of a real firm. More information about this paper will be provided at a later date. When selecting the firms within the industry, use your power of choice wisely. Be sure to choose narrowly diversified firms (e.g., competing in only one industry, or having the vast majority of their profits coming from a single business unit). Analyzing the strategy of firms like Time Warner or GE would be a nightmare. Also, be sure you can get sufficient information about the firm, its industry, and its rivals. Further, non-profits and some service sectors (like banking, payroll services, software/consulting, etc.) can be difficult as well. Just be sure you have enough information to sufficiently complete the assignment. Poorly performing firms tend to be good choices. A good approach is to select two large firms, two small firms, and one midsize firm. This approach will provide you with a more balanced view of the industry’s dynamics than if you only analyzed large firms. Please make sure you get my "okay" for the firms you choose. Failure to get my "okay" will reduce your ability in the future to receive "sympathy" concerning your inability to find information about your firms. This paper will be approximately 15-20 pages long (12 pt. font, double spaced please, one inch margins all around). Group Work - Corporate Level Strategy Paper –Guidelines are posted on my website. Each team will conduct a written strategic audit of a diversified firm. This audit will discuss issues such as synergy, structure, value chain utilization, and relatedness. This assignment will be approximately 15-25 pages. Diversified firms like Seagram's (Seagram's & Universal), Microsoft (application/operating systems, peripherals,, MSNBC) are appropriate choices for this assignment. Individual Work – Participation Students are expected to attend and participate in class. Since the course demands student involvement and contributions through active class participation, attendance is vitally important to the learning process. In the event of absences, it is the student's responsibility to remain informed about what transpired and/or what was assigned from a particular class, either by contacting other members of the class, teammates, or the instructor. Participation will be evaluated by your peers using an online peer evaluation form. Evaluations will be completed for every team assignment.
  5. 5. Group Work - Strategic Analysis/Presentation – Presentation Guidelines are posted on my website Each group will select a firm of their choosing and conduct a comprehensive strategic analysis/audit of that firm. This assignment includes a 30-minute presentation to the class. The strategic audit will focus on issues such as external and industry analysis, internal analysis, segmentation, key success factors, competitive analysis, alternatives and implementation. In addition to their presentation, each group must provide a copy of the slides from their PowerPoint presentation to the instructor immediately before beginning their presentation. The firm selected can not be any group members' individual business level strategy firm, nor may it be in the same industry of any group members' business level strategy firm. Creativity, generating and maintaining the audiences' interest, as well as content, are important considerations in the grade of this assignment. Group Work - In-class Case Analyses Each group will conduct two in class case analyses. Two weeks prior to the day of these analyses, the instructor will notify the students which case will be used. Each student is then to research and prepare for the case analysis. On the day of the in-class case, each group will have 90 minutes to consolidate and prepare their analysis. The instructor will then select a student group by lot. That group will have the duration of class to present their analysis of the case and answer questions from the other students. The grading of cases will be largely based on the group's use of materials covered in class. Be sure to use the appropriate frameworks and concepts as presented in the text and lectures. Other factors such as clarity, professionalism, quality of analysis, etc., will be considered as well. Clear writing reflects clear thinking. The guidelines for preparing these analyses are posted on my website. Students unable to attend class during the day of the in-class case analysis will receive a zero until they make up the missing assignment. The make up assignment will consist of a 7-10 page written analysis of the case. These assignments bear both the advantages and disadvantages of group activities. In order to evaluate individual contributions and to provide incentive to group members who attempt to shirk their duties, a comprehensive Peer Performance Rating Form is required for each assignment from each individual in the group. This form will then be used to adjust individuals’ grades up or down to reflect each team members’ contribution to the project (see the attached Peer Performance Rating Form) Late Work Assignments are due at the beginning of class. Ten percent will be deducted for each 24-hour period the assignment is late. Students should feel free to contact the instructor should they need to make alternative arrangements. Assignments sent via e-mail will not be accepted without the instructors’ prior approval. The Golden Rule This class will follow all conditions and procedures concerning student conduct as directed in
  6. 6. the Golden Rule handbook. In particular: Cheating is a violation of student academic behavior standards. The common forms of cheating include: 1) Unauthorized assistance; communication to another through written, visual, or oral means. The presentation of material which has not been studied or learned, but rather obtained by someone else's effort and used as part of an examination, course assignment or project. The unauthorized possession or use of examination or course related material may also constitute cheating. 2) Plagiarism, whereby another's work is deliberately used or appropriated without any indication of the source, thereby attempting to convey the impression that such work is the student's own. Any student failing to properly credit ideas or material taken from another is plagiarizing. 3) A student who has assisted another in any of the aforementioned breach of standards shall be considered equally culpable. When a violation of student academic behavior standards becomes known, the instructor shall take appropriate measures ranging from counseling to an academic action (loss of credit for a specific assignment, examination or project, or removal of the offender from the course with a grade of "F") to recommendation of disciplinary action to the director of Judicial Services or designee. (taken from the Golden Rule Handbook) Both the strategic analysis and the corporate strategy audit require substantial research. I expect you to use both the library and the Internet to find information about the companies you analyze. You must, however, properly cite your source material. I do not care which publishing style you choose to use, as long as you are consistent and give appropriate credit to each source. This includes a complete bibliography, as well as references imbedded into the text of the paper. Failure to appropriately reference original source material can be penalized in any of the following manner(s), depending upon the severity of the offense: 1) points deducted from the assignment - at least one letter grade 2) receiving a "0" on the assignment 3) receiving an "F" in the course 4) being referred to Judicial Affairs for further disciplinary review/action
  7. 7. Class Schedule: Date Comments 5/10 Introduction/Syllabus/Expectations 5/12 5/17 5/19 5/24 In-Class Case Analysis #1 5/26 5/31 No Class - Memorial Day 6/2 Exam #1 Covers chapters 1-7 6/7 Individual Papers Due 6/9 6/14 In-Class Case Analysis #2 6/16 6/21 Presentations/Group Papers Due 6/23 Presentations/Group Papers Due 6/28 Study Day 6/30 Final Exam Covers chapters 8-11