ECORECYCLE VICTORIA
BUSINESS PLAN & STRATEGY
                 1999-2002
C O N T E N T S PA G E




                         Chairman’s Message                                     3


           ...
CHAIRMAN’S MESSAGE




      It is with pleasure that we present EcoRecycle Victoria’s three-year Business Plan and Strate...
BUSINESS PLAN AND STRATEGY 1999-2002




      This Business Plan and Strategy has been prepared by EcoRecycle Victoria an...
THE NATIONAL PACKAGING COVENANT




      For the first time, the National Packaging Covenant illustrates a cooperative ap...
ECORECYCLE VICTORIA




     MISSION
     To minimise the creation of waste, promote the sustainable use of resources, and...
ECORECYCLE VICTORIA


  NEW INITIATIVES FOR 1999-2002
     Landfill Sites
     Funding support for the improvement to land...
EXECUTIVE SUMMARY


 HOUSEHOLD WASTE REDUCTION AND RECYCLING
       Currently over 95% of Victorian homes have access to k...
EXECUTIVE SUMMARY


 LITTER PREVENTION AND CONTROL
       EcoRecycle has an active role in litter prevention through publi...
EXECUTIVE SUMMARY


  PUBLIC PLACE AND EVENT RECYCLING
        EcoRecycle has developed an ’integrated’ recycling system, ...
EXECUTIVE SUMMARY


 RESOURCE RECOVERY AND WASTE MANAGEMENT FACILITIES
       EcoRecycle Victoria recognises the importanc...
EXECUTIVE SUMMARY


  COMMUNICATION AND INFORMATION
       EcoRecycle provides information to stakeholders and the communi...
BUDGET




                     The pie-chart indicates the distribution of funds to major areas.




                    ...
BUDGET




                                                                                                     FORECASTS
...
BUSINESS PLAN AND STRATEGY PROGRAMS


 HOUSEHOLD WASTE REDUCTION AND RECYCLING
      OBJECTIVES
      • Reduce total house...
BUSINESS PLAN AND STRATEGY PROGRAMS




      • Continue current collection system offering regular collections throughout...
BUSINESS PLAN AND STRATEGY PROGRAMS


 MARKET DEVELOPMENT PROGRAM
      OBJECTIVES
      • Facilitate the implementation o...
BUSINESS PLAN AND STRATEGY PROGRAMS




      Plastics
      Recycling capacity for kerbside plastics has increased with t...
BUSINESS PLAN AND STRATEGY PROGRAMS




      Timber
      Timber is recycled into a range of products including structura...
BUSINESS PLAN AND STRATEGY PROGRAMS




      Buy Recycled Program
      • Develop a statewide ‘buy recycled’ commitment p...
BUSINESS PLAN AND STRATEGY PROGRAMS


 LITTER PREVENTION AND CONTROL
       OBJECTIVES
       • To reduce litter on identi...
BUSINESS PLAN AND STRATEGY PROGRAMS




      PROJECTS 1999/2000
      • Continue the support of Waste Wise litter educati...
BUSINESS PLAN AND STRATEGY PROGRAMS


 WASTE REDUCTION IN COMMERCE AND INDUSTRY
      OBJECTIVES
      • Over three years,...
BUSINESS PLAN AND STRATEGY PROGRAMS




      STRATEGIES 1999/2000
      • Expand program to assist companies and organisa...
BUSINESS PLAN AND STRATEGY PROGRAMS


 PUBLIC PLACE AND EVENT RECYCLING
       OBJECTIVES
       • To reduce waste and lit...
BUSINESS PLAN AND STRATEGY PROGRAMS


  ORGANICS RECOVERY
       OBJECTIVES
       • Divert significant quantities of orga...
BUSINESS PLAN AND STRATEGY PROGRAMS




      MARKET DEVELOPMENT
      The success of organics recovery will depend on the...
BUSINESS PLAN AND STRATEGY PROGRAMS




      Home Composting
      Develop and implement a comprehensive three-year progr...
BUSINESS PLAN AND STRATEGY PROGRAMS


 RESOURCE RECOVERY AND WASTE MANAGEMENT
      OBJECTIVES
      • Improve the quality...
BUSINESS PLAN AND STRATEGY PROGRAMS




      OUTCOMES 1999/2000
      • Continued upgrade and expansion of transfer stati...
BUSINESS PLAN AND STRATEGY PROGRAMS


 WASTE WISE EDUCATION
       OBJECTIVES
       • To achieve a demonstrated increase ...
BUSINESS PLAN AND STRATEGY PROGRAMS




      PROJECTS 1999/2000
      Regional Waste Wise Program
      • Continue fundin...
BUSINESS PLAN AND STRATEGY PROGRAMS




      OUTCOMES 1999/2000
      • Regional Education Plans developed and implemente...
BUSINESS PLAN AND STRATEGY PROGRAMS


  COMMUNICATION AND INFORMATION
       OBJECTIVE
       To provide relevant, up-to-d...
BUSINESS PLAN AND STRATEGY PROGRAMS




      Stakeholder Workshops, Briefings, Seminars and Tours
      • Implement a coo...
BUSINESS PLAN AND STRATEGY PROGRAMS




      OUTCOMES 1999/2000
      • An enhanced profile for EcoRecycle Victoria.
    ...
BUSINESS PLAN AND STRATEGY PROGRAMS


 PERFORMANCE MEASUREMENT AND DATA
      Objective
      To ensure that data is avail...
BUSINESS PLAN AND STRATEGY PROGRAMS




      PROJECTS 1999/2000
      Landfill Data
      In conjunction with EPA, implem...
BUSINESS PLAN AND STRATEGY PROGRAMS




      OUTCOMES 1999/2000
      • Data collected to cover key industry waste sector...
Level 4, 478 Albert Street, East Melbourne, VIC, 3002
  Telephone: 03 9639 3322 Facsimile: 03 9639 3077
         Email: ma...
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ECORECYCLE VICTORIA BUSINESS PLAN

  1. 1. ECORECYCLE VICTORIA BUSINESS PLAN & STRATEGY 1999-2002
  2. 2. C O N T E N T S PA G E Chairman’s Message 3 Business Plan and Strategy 1999-2002 4 The National Packaging Covenant 5 EcoRecycle Victoria 6 Executive Summary 8 Budget 13 Business Plan and Strategy Programs Household Waste Reduction and Recycling 15 Marketing Development Program 17 Litter Prevention and Control 21 Waste Reduction in Commerce and Industry 23 Public Place and Event Recycling 25 Organics Recovery 26 Resource Recovery and Waste Management 29 Waste Wise Education 31 Communication and Information 34 Performance Measurement and Data 37 2
  3. 3. CHAIRMAN’S MESSAGE It is with pleasure that we present EcoRecycle Victoria’s three-year Business Plan and Strategy for 1999-2002. This document outlines the vision of the organisation and addresses issues that respond to the State Government’s goals of reducing waste through sustainable methods of resource recovery and the better disposal of residual waste. Our Vision is: Victorians leading the world in the responsible use of resources because EcoRecycle Victoria and its partners: • stimulate community interest and action; • assist business to create sustainable futures; and • transform infrastructure and management systems, to protect the environment for the benefit of present and future generations. EcoRecycle is not a legislative body and seeks to reach its objectives through partnerships with local government, industry, educators, business, and the community. It is dedicated to encouraging all sectors to seek a means to reduce waste and divert resource materials going to landfill. I acknowledge the contribution made to this plan by our stakeholders. An independent survey, undertaken by TQA Research Pty Ltd, has indicated that EcoRecycle has been well received by its stakeholders. We believe this is the result of our consultative approach to all market sectors. When implemented, the National Packaging Covenant will significantly complement many of our programs, particularly kerbside recycling programs, market development opportunities, and community education. New initiatives in the coming period include: • funding support for the rehabilitation of regional landfills; • a targeted industry waste reduction program in cooperation with EPA’s Cleaner Production Partnerships Program; • funding for Regional Waste Management Groups towards better planning and management; • encouraging Victorians to divert resources from landfill through home composting; and • reducing the use of plastic supermarket bags through industry consultation and public education. EcoRecycle will also remain a major source of community education and information. I am confident that the outcome of this plan will be in line with our Vision. It is a plan aimed at protecting the environment for the benefit of present and future generations. Ted Tanner, Chairman 3
  4. 4. BUSINESS PLAN AND STRATEGY 1999-2002 This Business Plan and Strategy has been prepared by EcoRecycle Victoria and approved by the Minister for Conservation and Land Management, in accordance with Section 49J of the Environment Protection Act. This 1999-2002 Plan takes into account: • a National Packaging Covenant that places strong product stewardship requirements on the packaging chain, including a Packaging Code of Practice and a Kerbside Recycling Schedule; • a three-year program for the transition of the current kerbside recycling system to operate on a more sustainable basis, as established in the National Packaging Covenant; and • an established network of Regional Waste Management Groups across the State, with approved (or near approved) Regional Waste Management Plans. These factors provide a basis to pursue medium term goals over the next five to seven years. These goals include: • maintaining and enhancing the current high levels of community commitment to wise resource use and recycling; • placing more emphasis on waste reduction (not just recycling), particularly in the industry sector; • ensuring that recycling systems are driven by market demand for materials; and • enhancing the kerbside collection and sorting systems. 4
  5. 5. THE NATIONAL PACKAGING COVENANT For the first time, the National Packaging Covenant illustrates a cooperative approach between industry and all spheres of Government. This is essential to achieve a nationally consistent approach to the lifecycle management of packaging and paper including its recovery, utilisation, and ultimate disposal. Central to the Covenant is the implementation of a sustainable kerbside recycling system. EcoRecycle’s first three priorities deal directly with key elements outlined in the National Packaging Covenant and the Kerbside Schedule. Significant additional industry and landfill levy funds, identified in the Covenant, will be used in these areas. Final details of the Covenant’s Kerbside Schedule had not been finalised at the time of publication, however, in broad terms, there will be a three-year program to transform the present kerbside system into a sustainable market-based program. Additional industry and State Government funds will be made available over a three-year period, commencing in July 1999. The Kerbside Schedule will cover the following areas: • Assistance to local government, collectors, and sorters to achieve agreed service standards. • Market development programs for kerbside materials. • A market intelligence system. • Development of a materials pricing system. • An economic study of recycling. • Community education strategies. • An accreditation system for collectors. • A national recycling audit. • Short term infrastructure support. 5
  6. 6. ECORECYCLE VICTORIA MISSION To minimise the creation of waste, promote the sustainable use of resources, and better manage the disposal of residuals. OBJECTIVES • To incubate and nurture the growth of an ethos of environmental sustainability throughout the Victorian community. • To ensure that every Victorian has the information needed and opportunity to make environmentally sound choices in purchasing goods and services. • To ensure that a viable system exists statewide to recover unwanted materials for recycling, reuse, or energy recovery, in preference to them being discarded. • To foster, wherever practicable, partnerships that add value and engender ownership of initiatives, programs, and infrastructure. ORGANISATIONAL VALUES • Openness, responsiveness, and collaboration with stakeholders. • Equity and transparency in project funding. • The provision of quality information. • Independence from any particular sectional interest. • Working with stakeholders. PRIORITIES FOR 1999-2002 1. Driving and supporting an efficient lower cost kerbside recycling system that meets consumer expectations. Pursuing defined best practice for the collection and sorting of kerbside materials. 2. Promoting product and market development for recycled materials, particularly for materials collected at kerbside. 3. Implementing a three-year infrastructure program to upgrade statewide facilities for materials collected at kerbside. 4. Facilitating waste reduction in industry and commerce, through an expanded program linked to EPA’s Cleaner Production Partnership Program (CPPP). 5. Reducing waste volumes and costs by providing public programs to encourage home composting. 6
  7. 7. ECORECYCLE VICTORIA NEW INITIATIVES FOR 1999-2002 Landfill Sites Funding support for the improvement to landfills and facilities including rehabilitation of sites closed in accordance with regional plans. Industry Waste Reduction A statewide program to target waste reduction in priority industry sectors. Regional Waste Management Groups Performance based funding to Regional Waste Management Groups towards better planning and management. Encourage Home Composting A three-year program to reduce household waste by promoting home composting. Plastic Supermarket Bags Reduce the use of plastic supermarket bags by 30%, by 2005. PRIORITY PROGRAMS EcoRecycle’s Business Plan and Strategy is structured around the following priority program areas: • Household Waste Reduction and Recycling • Organics Recovery • Market Development for Recycled Materials • Resource Recovery and Waste Management Facilities • Litter Prevention and Control • Waste Wise Education • Waste Reduction in Industry and Commerce • Communications and Information • Event Recycling • Performance Measurement and Data 7
  8. 8. EXECUTIVE SUMMARY HOUSEHOLD WASTE REDUCTION AND RECYCLING Currently over 95% of Victorian homes have access to kerbside recycling. Household participation in recycling is in the vicinity of 84% and growing. Prices paid for material collected at kerbside has fallen over the last year while yields have increased. In 1998/99 EcoRecycle has: • significantly reduced the stockpile of mixed newspaper through its Paper Support Fund; • encouraged the private sector to invest in new infrastructure; and • retrieved over 200 tonnes of hazardous household chemicals from the community for safe disposal. KEY STRATEGIES • Facilitate the shift to a more effective kerbside collection system. • Improve the standard, performance, and services of collectors and sorters to enhance the quality and value of collected materials. • Assist in the adoption of measures that will produce a more efficient, lower cost collection and sorting system. • Monitor changes in packaging materials and make adjustments in the kerbside system to accommodate developments. • Continue regular household chemical collections and establish permanent drop-off facilities. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. MARKET DEVELOPMENT FOR RECYCLED MATERIALS In working with different market sectors, EcoRecycle Victoria is committed to market development for recycled materials. More uses will provide price stability and a viable price for end products. In 1998/99 EcoRecycle has: • been successful in presenting business seminars and major conferences to increase market knowledge; • encouraged research and development in the private sector with the support of grants; • promoted recycled products through publications and a website; and • prepared strategies to increase secondary markets for paper, timber, and coloured HDPE. KEY STRATEGIES • Secure primary markets for priority materials. • Develop secondary markets where appropriate. • Promote purchasing policies and programs for recycled products. • Provide financial support to industry for product and market development. • Provide a resource exchange service by linking waste generators with reprocessors, and reprocessors with end markets. • Work with Business Victoria and Small Business Victoria to promote business development in the recycling and recycled products industry. • Review the demand/supply balance for recyclable materials and identify priorities for 8 market development.
  9. 9. EXECUTIVE SUMMARY LITTER PREVENTION AND CONTROL EcoRecycle has an active role in litter prevention through public education and infrastructure. Cigarette butts, paper, and plastics are the most littered items. In 1998/99 EcoRecycle has: • worked with local government and others to reduce litter entering waterways by funding litter traps; • launched a major advertising campaign Do Your Bit - Butt ‘n’ Bin It; and • supported regional Litter Prevention Task Forces through the network of Regional Education Officers. KEY STRATEGIES • Support of the Waste Wise Education Program. • Enhance the media campaign directed at changing community attitudes to litter. • Increase the effectiveness of EcoRecycle’s sponsorship of the Keep Australia Beautiful Victoria (KABV) - Rural and City Pride Awards. • In conjunction with VicRoads, develop and implement programs to control highway litter. • Ensure reliable litter survey data is collected and reported in a useful form. • Increase the support for the installation of litter traps. • Seek partnerships with Water Catchment and Marine Conservation Authorities. WASTE REDUCTION IN COMMERCE AND INDUSTRY Commercial and industrial waste made up 65% of total solid waste going to landfill in 1996/97. Of the 2.3 million tonnes going to landfill, 1 million tonnes is building and demolition materials. In 1998/99 EcoRecycle has: • worked with the Environment Protection Authority (EPA) and other agencies in addressing the total solid waste stream; • developed resource kits, guidelines, seminars, and training programs for the manufacturing, building, and food services sectors; • provided support for local waste audits and advisory programs; • promoted the Australian Supermarket Institute Plastic Shopping Bag Code of Practice; • sponsored industry awards for achievement in waste reduction; and • worked with the RMIT Centre for Design to encourage environmental design. KEY STRATEGIES • Expand the program to assist companies and organisations to implement waste reduction programs. • Work closely with other Government cleaner production partners to reduce waste in business and industry. • Improve efficiencies of collection and processing for commercial and industrial materials. • Reduce the use of plastic supermarket bags by 30%, by 2005. • Promote and monitor the voluntary Plastic Shopping Bag Code of Practice. • Develop new programs in the office, accommodation, electrical, and automotive sectors. • Extend industry training programs. 9
  10. 10. EXECUTIVE SUMMARY PUBLIC PLACE AND EVENT RECYCLING EcoRecycle has developed an ’integrated’ recycling system, specifically for outdoor events, that minimises contamination and encourages high public participation. In 1998/1999 EcoRecycle has: • published The 7 Steps to a Waste Wise Event, providing organisers guidance in public place recycling, including the use of reusable or recycle packaging; and • developed and produced special event recycling infrastructure that has been used successfully at Moomba, Melbourne Grand Prix, and other major events. KEY STRATEGIES • Promote the use of The 7 Steps to a Waste Wise Event to reduce waste and litter at public events. • Encourage Regional Waste Management Groups, councils, collectors, and event organisers to use the system. • Support the implementation of permanent recycling receptacles at major public venues. ORGANICS RECOVERY Green organics (garden clippings, prunings, and untreated wood products) constitute a very high proportion of the waste stream and offer opportunities for diversion of material from landfill into a high standard of marketable products. In 1998/99 EcoRecycle has: • published a best practice guide for the organics industry; • supported field trials and workshops in conjunction with the Institute for Horticultural Development; and • established rapport with the organics industry. KEY STRATEGIES • Improve the quality of composted green organics products. • Facilitate market development in the government, horticulture, and landscape sectors. • Implement a major home composting public education campaign. • Support infrastructure in line with the market strategy. • Implement a promotional campaign to support the industry accreditation program. 10
  11. 11. EXECUTIVE SUMMARY RESOURCE RECOVERY AND WASTE MANAGEMENT FACILITIES EcoRecycle Victoria recognises the importance of improving recycling and waste infrastructure to provide greater efficiency and environmental benefits to all Victorians. In 1998/99 EcoRecycle has: • provided infrastructure funding support for 56 projects during 1998/99, totalling $2.4 million. Funding assessment is nearing completion to distribute a further $4.15 million for improvements to statewide infrastructure over the next three years; • published and distributed to local government and private contractors a Best Practice Guide for Transfer and Recycling Centres; and • produced a clear standard graphics package for the use of operators. KEY STRATEGIES • Continue to fund infrastructure consistent with Regional Waste Management Plans. • Provide infrastructure funding in line with market development strategies. • Establish and market a statewide network of drop-off facilities at transfer stations. • Establish permanent facilities for paint and oil disposal in Melbourne. • Provide Regional Waste Management Groups with information and systems to assist in establishing best practice facilities. • Support the installation of weighbridges at regional landfills. • Support the closure and rehabilitation of non-licensed landfills in accordance with Regional Waste Management Plans. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. WASTE WISE EDUCATION The Waste Wise Community and School Education Program is designed to increase community knowledge, improve attitudes, and encourage the sustainable use of resources. A key element has been the successful establishment of Regional Education Officers to work with stakeholders across the state. The Waste Wise program is implemented through schools, business, and industry. KEY STRATEGIES • Use the network of Regional Education Officers to actively promote the EcoRecycle Waste Wise programs. • Establish a comprehensive network of public education centres to promote the ‘How to’ of Reduce, Reuse and Recycle. • Utilise the EcoRecycle website and other communications technologies to implement the program. • Regularly evaluate and monitor the effectiveness and relevance of the program. • Support the use of mobile education centre material. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 11
  12. 12. EXECUTIVE SUMMARY COMMUNICATION AND INFORMATION EcoRecycle provides information to stakeholders and the community to encourage them to reduce waste. In 1998/1999 EcoRecycle has: • produced over 49 publications from specialist best practice guides to the mass distribution of ‘How-to’ material for the community; • run three statewide media campaigns: Recycling is Worth the Effort, Do Your Bit - Butt ‘n Bin It, and a series featuring Denise Drysdale, Reduce, Reuse and Recycle; • provided a website and information telephone service for stakeholders and the community; and • shared information and achieved regular contact with stakeholders through seminars, briefings, workshops, and conferences. KEY STRATEGIES • Use communications, marketing, and sponsorship activities to build working relationships with stakeholders and the public. • Communicate EcoRecycle’s resources, services, and grants effectively to stakeholders and the public. • Provide information to assist stakeholders in planning and implementing programs and influencing behavioural change. • Utilise technology to ensure the availability of information. • Liaise with the media to provide information and advocacy in support of EcoRecycle’s objectives. • Conduct community education multi-media campaigns. • Publish core documents including Annual Report, Business Plan, and bi-monthly newsletter. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. PERFORMANCE MEASUREMENT AND DATA EcoRecycle collects data to measure performance and provide management information to EcoRecycle Victoria, local government, and the waste management industry. In 1998/1999 EcoRecycle has: • developed an electronic survey of annual data from all 78 Victorian municipalities; and • commissioned waste generation and recycling surveys to identify the composition of waste generated in various industry sectors. KEY STRATEGIES • Targeted data collection to provide a measurement of EcoRecycle’s performance against indicators specified in Business Plan. • Provide a central ‘clearing house’ for data from municipal, regional, industry, and other sources. • Collect data to cover industry waste sectors, domestic waste generation and recycling, landfill disposal, diversion, and recycling rates. • Use data effectively as an advocacy tool in support of EcoRecycle’s objectives. • Conduct community attitude surveys on priority issues. 12 NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage.
  13. 13. BUDGET The pie-chart indicates the distribution of funds to major areas. Overhead Expenses 9.3% Performance Measurement & Data 4% Household Waste Reduction & Recycling 10.9% Communications & Information 12.1% Litter Prevention & Control 5.2% Waste Wise Education 11.6% Public Place & Event Recycling 1% Waste Reduction in Industry & Commerce 7.1% Resource Recovery Infrastructure 27.6% Market Development for Recycled Materials 7.1% Organics Recovery 4.1% 13
  14. 14. BUDGET FORECASTS 1998/99 1999/2000 2000/01 2001/02 RECEIPTS Landfill Levy $8,820,000 $8,820,000 $8,600,000 $8,200,00 Investment Income $600,000 $500,000 $450,000 $400,000 Bank Interest $5,000 $5,000 $5,000 $5,000 Other Income $9,000 $40,000 $40,000 $40,000 TOTAL INCOME $9,434,000 $9,365,000 $9,095,000 $8,645,000 PAYMENTS Overheads Employing Expenses $500,000 $566,500 $583,495 $550,000 Accommodation $102,000 $117,000 $120,510 $124,000 Operating $440,000 $449,500 $455,000 $445,000 Transport $55,320 $69,000 $71,070 $65,000 Professional Services $109,600 $102,500 $105,575 $100,000 Capital Items $94,500 $80,000 $80,000 $60,000 TOTAL OVERHEAD EXPENSES $1,301,420 $1,384,500 $1,415,650 $1,344,000 13% 9% 10% 14% Programs Household Waste Reduction and Recycling $1,800,00 $1,620,650 $900,200 $600,000 Litter Prevention & Control $900,000 $779,000 $723,000 $400,000 Public Place & Event Recycling $130,000 $154,000 $145,000 $145,000 Waste Reduction in Industry and Commerce $700,000 $1,063,575 $1,300,000 $1,100,000 Market Development for Recycled Materials $750,000 $1,059,508 $685,000 $595,000 Organics Recovery $600,000 $612,084 $330,000 $305,000 Resource Recovery Infrastructure $1,500,000 $4,123,000 $5,564,000 $2,600,000 Waste Wise Education $780,000 $1,731,334 $1,610,000 $1,195,000 Communications and Information $1,300,000 $1,805,595 $1,372,500 $1,022,500 Performance Measurement and Data $200,000 $598,000 $432,000 $274,500 TOTAL PROGRAM EXPENSES $8,850,000 $13,546,746 $13,061,700 $8,237,000 TOTAL EXPENSES $10,151,420 $14,931,246 $14,477,350 $9,581,000 ADD PRIOR YEARS LANDFILL LEVY $360,470 NET PROFIT ($1,077,890) ($5,566,246) ($5,382,350) ($936,000) ADD SURPLUS FROM PREVIOUS YEAR $13,043,034 $11,965,144 $6,398,898 $1,016,548 SURPLUS $11,965,144 $6,398,898 $1,016,548 $80,548 14
  15. 15. BUSINESS PLAN AND STRATEGY PROGRAMS HOUSEHOLD WASTE REDUCTION AND RECYCLING OBJECTIVES • Reduce total household waste generation to an average of 10 kg/wk. • Achieve household recycling rates at an average of 5 kg/wk. • Maintain kerbside recycling to all Victorian urban areas (1000+ population) where markets exist for materials collected. • Facilitate the implementation of the National Packaging Covenant and the transition arrangements in the Kerbside Schedule. • Facilitate the implementation of defined collection and sorting performance practices and standards, for collectors and sorters of recyclables. • Maintain and improve the quality of collected recyclables. • Ensure councils continue to identify separate waste and recycling charges on rate notices. • Divert 150 tonnes per year of household chemicals for safe disposal. STATUS Currently over 95% of Victorian homes have access to kerbside collection with surveys indicating that the participation of households in recycling is over 84%. EcoRecycle’s Public Views survey found that 97% saw kerbside recycling as an essential service, and that 52% are prepared to pay for that service. Commodity prices for material collected at kerbside have continued to fall over the last year with yields climbing with the increased use of rigid collection containers. EcoRecycle’s Paper Support Fund encouraged the installation of infrastructure for sorting paper on a sustainable basis, diminishing mixed paper stockpiles. The household chemical collections are occurring regularly in metropolitan and rural centres throughout Victoria. STRATEGIES 1999/2000 • Maintain support for kerbside collection system. • Facilitate the shift to a more effective kerbside collection system. • Improve the standard and quality of collectors and sorters to enhance the quality and value of materials collected. • Assist the adoption of measures that will produce more efficient, lower cost collection and sorting systems. • Monitor changes in packaging materials and adjust the kerbside accordingly. • Continue regular household chemical collections and ensure systems are in place to remove these materials from the general household waste stream. PROJECTS 1999/2000 • Finalise and complete the current Kerbside Development Program. • Administer an independent accreditation system to improve the collectors and sorters performance to enhance the overall quality and value of recyclables. • Continue current contamination and education program assisting councils as requested on how to recycle and minimise contamination. • Introduce a new generation of model contracts for kerbside collection and sorting of recyclables. • Define service standards for a ‘small’ range of operational situations. 15
  16. 16. BUSINESS PLAN AND STRATEGY PROGRAMS • Continue current collection system offering regular collections throughout Victoria, spread between Melbourne and other regional centres. • Establish permanent drop-off facilities for household chemicals in Melbourne regions. These facilities would focus on the recycling or disposal of oil and paint. PERFORMANCE MEASURES • Accreditation rates: 10 sorters/collectors registered, 5 Councils to require accreditation as part of kerbside contracts. • Household total waste generation to an average of 10 kg/wk. • Household recycling rates at an average of 5 kg/wk. • Household recycling contamination rate at an average of less than 5%. • Diversion of chemicals from the household waste stream of 150 tonnes per year. OUTCOMES 1999/2000 • Accredited sorters and collectors using model contracts. • Successful introduction of National Packaging Covenant Kerbside Schedule. • Permanent household chemical drop-off points allowing the number of Melbourne metropolitan collections to decrease. STRATEGIES 2000-2002 • Support sustainable kerbside collection systems. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 16
  17. 17. BUSINESS PLAN AND STRATEGY PROGRAMS MARKET DEVELOPMENT PROGRAM OBJECTIVES • Facilitate the implementation of the National Packaging Covenant and the transitional arrangement in the Kerbside Schedule. • Secure primary markets and create viable secondary markets for major recycled materials. • Increase demand for recovered materials. • Increase awareness of the availability and quality of recycled products. • Support recycling and reprocessing industry development. STATUS Industry Overview (Victoria) Price/tonne for Material Tonnes Recycling rate collected/baled Recycled 1997 1997 material (Feb/Mar 1999) Kerbside glass 105,000 44%+ $80 Kerbside HDPE 4,450 44% (natural)+ $100 (coloured), $320 (natural) Kerbside PET 6 050 30%+ $250 - $350 Kerbside steel 4,200 36%+ $55 non-metro, $85 metro Kerbside Aluminium 1,500 61%+ $1,100 Liquidpaperboard 1,500 36% $150 Paper (newsprint 92,000 45% $20 (casual) -$60 (contract) and magazines) Cardboard 28,000 71% $0 (casual) -$50 (contract) Green organics 184,000* NA $0 Concrete 800,000 NA (-$5) - $0 gate fee *Estimate of material handled through councils in 1998, excluding material processed in 6 out of 16 Regions. + National recycling rate. Paper During 1998/99, the paper recycling industry experienced oversupply and consequently prices fell, both locally and overseas. This situation was caused by lower demand, particularly from Asia, and low prices for virgin fibre. This situation eased in 1999 due to increased demand for newsprint by Fletcher Challenge and rallying markets (and prices) from some South East Asian paper mills. EcoRecycle Victoria played a successful role in facilitating a shift from mixed paper collections to sorting paper into more desirable grades, through its Paper Support Fund. 17
  18. 18. BUSINESS PLAN AND STRATEGY PROGRAMS Plastics Recycling capacity for kerbside plastics has increased with the commissioning of two new recycling facilities: Coca-Cola Amatil in NSW (PET) and Visy Plastics in Reservoir (PET, LDPE and HDPE). Prices of recycled PET and HDPE resin fell during 1998/99, which was reflected in prices paid for baled bottles from kerbside. This was largely due to oversupply of virgin polymers and depressed demand in Asian markets. EcoRecycle is currently preparing a market development strategy for HDPE. Industry grant projects approved in 1998/99 are investigating the use of recycled PET in packaging, vine posts and geotextiles, as well as the use of recycled HDPE for pipe and sheet. Glass The price of glass dropped from $80 to $72 per tonne in July 1999. Glass from kerbside collections is processed by Recyclers of Australia to meet ACl’s specifications for cullet. Most of the material is used in the manufacture of packaging, with a small quantity sold into the abrasives market. Aluminium The international price of aluminium fell to a five-year low during 1998/99. The price paid for aluminium beverage cans ranges between $750 - $1,250 per tonne. Between 15-20% of cans collected is derived from kerbside collections, with the remainder coming through scrap metal dealers and professional collectors. The cans are processed into aluminium can sheet by Kaal Australia, or for secondary markets such as car parts. Good export markets also exist for the material. Steel The price paid for baled steel cans fell by $10 per tonne in June 1999, due to the depressed international market for scrap steel. The Asian currency crisis has contributed to oversupply in the market. Liquidpaperboard The price paid for baled liquidpaperboard is $150 per tonne. The material is being exported until Amcor can resume taking gable top cartons, which is expected in late 1999. Both Amcor and Visy currently accept aseptic or foil-lined cartons in either the mixed paper or cardboard streams. Concrete Concrete recycling is well established and poised for further growth. In Victoria, the industry is dominated by Recycling Industries Pty Ltd, with a number of smaller operators. The development of new markets for recycled concrete, such as crushed rock in road bases, has been the main catalyst for past growth in the industry. EcoRecycle is currently funding trials of recycled concrete in high strength applications and recreational facilities. 18
  19. 19. BUSINESS PLAN AND STRATEGY PROGRAMS Timber Timber is recycled into a range of products including structural timber, furniture, mulch and compost. It is a major component of the waste stream from manufacturing, construction and demolition. A recent survey by EcoRecycle found that only 23% of timber waste from the commercial and industrial sector is being recycled. EcoRecycle is currently preparing a strategy for collection of timber waste in the Melbourne metropolitan area. Plasterboard The recycling of plasterboard in Victoria is limited to the recovery of pre-consumer waste from the three key plasterboard manufacturers - Pioneer, CSR and Boral. The material is either remanufactured into billets for the packing and transportation of plasterboard sheets, or reprocessed into gypsum for soil conditioner. Green Organics Collection and processing facilities for green organics are being established in metropolitan and non-metropolitan regions. There are some concerns that markets are not sufficiently developed to absorb all of the material available. Despite considerable research and product development, there are still difficulties in obtaining market acceptance for composted green organics. This will require a concerted effort by the industry to improve product quality and demonstrate product benefits in a range of applications. STRATEGIES 1999/2000 • Prepare market development strategies to secure primary markets, while developing appropriate secondary markets for priority materials. • Promote purchasing policies and programs for recycled products. • Provide financial support to industry for product and market development, consistent with the recycled materials strategy. • Provide an efficient resource exchange service by linking waste generators with reprocessors, and reprocessors with end-markets. • Work with Business Victoria and Small Business Victoria to promote business development in the recycling and recycled products industry. PROJECTS 1999/2000 Materials Strategies • Continue to develop and implement materials strategies for paper, glass, HDPE, PET, timber, and green organics. • Work with the Secondary Market Development Network to prepare a coordinated and effective national strategy for market development. • Work with PACIA and PCA to prepare Design for Recycling Guidelines for Plastics Packaging. 19
  20. 20. BUSINESS PLAN AND STRATEGY PROGRAMS Buy Recycled Program • Develop a statewide ‘buy recycled’ commitment program for State and Local Government. • Provide resources for government and business purchasing officers, including purchasing guidelines, model purchasing policy, product catalogue, information on specific products, and contract / tender guidelines. • Work with Regional Waste Management Groups to run a series of briefings for local government purchasing officers. Market Development Grants • Provide grants for product and market development in the priority areas of kerbside collected materials, construction and demolition waste, and green organics. • Promote the outcomes from completed market development projects. Resource Exchange • Develop an internal database to monitor and follow up resource exchange inquiries. • Provide up-to-date information on reprocessors through the Guide to Recycling in Victoria and EcoRecycle’s Website. Business Development • Work with Business Victoria to provide access to business support including business planning, marketing, and training. • Publish a brochure on government assistance (from EcoRecycle Victoria, Ausindustry, Business Victoria, Small Business Victoria, and other agencies) to the recycling industry. • Run a series of Business Forums to provide information on government assistance and business issues. • Publish a bi-monthly Market Report to provide industry with business intelligence. • Undertake research to establish industry size, turnover, rate of growth, regional distribution, and business development needs. PERFORMANCE MEASURES • Number of products with recycled material content. • Quantity of materials recycled and reprocessed. • Number of organisations with a ‘buy recycled’ policy. OUTCOMES 1999/2000 • Diversion rates for recycled materials maintained or increased in line with market demand. • Materials strategies developed and being implemented for paper, glass, HDPE, PET, green organics, and timber. • 10 new applications for recycled materials. • 20 government organisations with a ‘buy recycled’ policy. STRATEGIES 2000-2002 • Review demand/supply balance for recyclable materials and identify priorities for market development. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 20
  21. 21. BUSINESS PLAN AND STRATEGY PROGRAMS LITTER PREVENTION AND CONTROL OBJECTIVES • To reduce litter on identified highway ‘hot spots’. • Prevent litter entering major waterways in urban centres. • Reduce litter by 20% compared to the average levels over the past three years. • Increase awareness of littering and its impact on the environment. STATUS Surveys Statewide, quarterly litter surveys have recommenced through a contract with Keep Australia Beautiful Victoria (KABV). The initial results show that cigarette butts continue to be the most littered item followed by paper then plastic items. The most littered areas are landfills followed by schools and industrial sites. Infrastructure EcoRecycle has provided funding for 1,764 side-entry litter traps and 23 in-line traps since 1996. Education EcoRecycle screened a series of television, radio and poster advertisements focussing on cigarette butt litter. A number of Regional Litter Prevention Task Forces have been established through the network of Regional Education Officers. Proposals are being considered for expanding the Adopt-A-Highway program to deal effectively with roadside litter across the State. The program would involve key state agencies and community based organisations. STRATEGIES 1999/2000 Community Education • Continue the support of the Waste Wise Litter Education Program. • Repeat or enhance the media campaign directed at changing community attitudes to specific litter issues. • Increase the statewide and year-round impact of EcoRecycle’s sponsorship of the Keep Australia Beautiful Victoria (KABV) - Rural and City Pride Awards. Roadside Litter • In conjunction with VicRoads, develop and implement programs to control highway litter. Litter Surveys • Ensure litter survey data is collected and reported in a form that is useful for program development and performance measurement. Litter Infrastructure • Increase the total funding support for the installation of litter traps and seek partnerships with Catchment and Marine Conservation Authorities. 21
  22. 22. BUSINESS PLAN AND STRATEGY PROGRAMS PROJECTS 1999/2000 • Continue the support of Waste Wise litter education component through Regional Education Officers and litter prevention task forces. • Provide sponsorship for KABV Rural Pride and City Pride programs. • Continue the current KABV Statewide quarterly litter surveys, with enhanced reporting for each region. • Look towards repeating or enhancing existing public litter education campaigns. • Implement a pilot program for an enhanced Adopt-A-Highway program following acceptance by all agencies. • Implement increased funding support for litter trap infrastructure across the State. PERFORMANCE MEASURES • Litter counts in key areas. • Number of highways adopted/length. • Litter traps installed. • Litter Prevention Task forces formed. • Behavioural change of litterers. OUTCOMES 1999/2000 • Reduced litter as observed by surveys. • Increased litter removal prior to entry into Victoria’s waterways. • Successful extension of VicRoads Adopt-A-Highway. • Increased regional focus on litter prevention measures. STRATEGIES 2000-2002 • Continuation of current programs with reduced weighting. Note: The budget for supporting the Waste Wise litter education component through Regional Education Officers is fully accounted for under the Waste Wise Education Program. Similarly, the sponsorship of KABV is accounted for in the Communication Program budget. 22
  23. 23. BUSINESS PLAN AND STRATEGY PROGRAMS WASTE REDUCTION IN COMMERCE AND INDUSTRY OBJECTIVES • Over three years, reduce commercial and industrial waste by 10% from 1996/97 levels. • Over three years, reduce construction and demolition waste going to landfill by 10% from 1996/97 levels. • Raise awareness about the commercial and environmental benefits of waste reduction in business. • Reduce the use of plastic supermarket bags by 30%, by 2005. STATUS Commercial and industrial (C & I) waste made up 66% of total solid waste going to landfill in 1996/97, approximately 2.3 million tonnes (see below). This includes waste from commercial and industrial premises, institutions, and building and demolition sites. Domestic Waste 34% COMPOSITION OF WASTE TO Other Waste (C&I) 66% LANDFILL Of the 2.3 million tonnes, building and demolition materials constitute approximately 1 million tonnes of waste going to landfill. Materials include concrete, timber, brick rubble, plastics, insulation, asphalt, glass, and carpet. EcoRecycle Victoria focuses on non-hazardous solid waste and works with EPA and other agencies to address the total solid waste stream. Waste reduction resource kits, guidelines, seminars, and training programs have been developed for the manufacturing, health, higher education, building, and food services sectors. EcoRecycle is: • providing support for regional and local waste audits and advisory programs through councils, Regional Waste Management Groups and industry networks; • promoting the Australian Supermarket Institute Code of Practice for Shopping Bags in supermarkets; • sponsoring industry awards that recognise and promote achievements in waste reduction; and • working with RMIT Centre for Design to promote waste reduction and resource recovery through environmental design. 23
  24. 24. BUSINESS PLAN AND STRATEGY PROGRAMS STRATEGIES 1999/2000 • Expand program to assist companies and organisations to implement waste reduction programs. • Work closely with other Government cleaner production partners to increase effort to reduce waste in business and industry. • Improve efficiencies of collection and processing for C&l materials. PROJECTS 1999/2000 Major Extension of Current Programs • Extend the current regional and market sector programs with the funding of audits. • Support waste minimisation initiatives in partnership with relevant industry groups; regional EPA, Regional Waste Management Groups, and local industry. Food Services Sector • Continue current strategy in food services, with promotion through industry associations. • Continue with consultants who assist companies to reduce waste. Building and Demolition Sectors • Establish a strategic approach to reduce waste and encourage businesses to become Waste Wise. • Develop a guideline for waste minimisation for demolition contractors. Industrial Packaging • Develop opportunities to influence a packaging reduction in the C&l sector. Plastic Supermarket Shopping Bags • Promote and monitor the voluntary Code of Practice to reduce plastic shopping bags, in conjunction with the major supermarket chains and Australian Supermarket Institute (ASI). Performance Measures • Reduction in waste from commerce and industry disposed to landfill. • Reduction in waste from building and demolition sites and disposed to landfill. • Industrial packaging - material type and amount diverted from landfill relating to C&l sector. • A 30% reduction in the use of plastic supermarket shopping bags by 2005. OUTCOMES 1999/2000 • This year, achieve a 10% reduction in building and demolition waste going to landfill from 1996/97 levels. • This year, achieve a 10% reduction in commercial and industrial waste from 1996/97 levels. • Reduction in the consumption of shopping bags from 1997 levels. STRATEGIES 2000-2002 • Roll out the health and higher education waste reduction programs. • Develop new programs in the office, accommodation, and electrical and automotive sectors. • Extend industry-training programs with associations and industry training boards. 24
  25. 25. BUSINESS PLAN AND STRATEGY PROGRAMS PUBLIC PLACE AND EVENT RECYCLING OBJECTIVES • To reduce waste and litter at public events through effective recycling programs. • Implement cost effective recycling programs at events. • Increase awareness and understanding of best practice public place recycling. STATUS EcoRecycle’s The 7 Steps to a Waste Wise Event, introduced in January 1999, provides guidance in planning and managing recycling at events through an integrated approach, which includes the use of only reusable or recyclable materials. Event recycling infrastructure, to assist materials separation, has been introduced with broad acceptance by event organisers, sponsors, and event promoters. STRATEGIES 1999/2000 • Promote the use of The Seven Steps to a Waste Wise Event to reduce waste and litter at public events through effective recycling programs. • Encourage Regional Waste Management Groups, councils, collectors, and event organisers to use the materials separation infrastructure. PROJECTS 1999/2000 Waste Wise Events • Promote the Waste Wise Seven Steps model by partnering sponsors, event organisers, and Regional Education Officers. • Manage the provision of EcoRecycle Victoria’s Waste Wise Event infrastructure. • Ensure that Waste Wise Events audit the waste reduction performance of events. Permanent Public Place Recycling • Support the implementation of permanent public place receptacles at major public venues such as the Royal Melbourne Zoo and Royal Botanic Gardens. PERFORMANCE MEASURES • Adoption of the ‘Waste Wise’ model by one significant event in each region. • Use of EcoRecycle Victoria’s event recycling equipment at four events in each region. • Adoption of EcoRecycle Victoria’s event signage by 12 regions. • Establishment of permanent infrastructure at two key public venues / locations. OUTCOMES 1999/2000 • Implementation of The 7 Seven Steps to a Waste Wise Event - Best Practice Guide. • Recycling at least 50% of waste from major events. • Contamination rates of less than 5% at events. • Introduction of public place recycling at two prominent Victorian locations. STRATEGIES 2000-2002 • Continuation of current programs monitoring performance and effectiveness. 25
  26. 26. BUSINESS PLAN AND STRATEGY PROGRAMS ORGANICS RECOVERY OBJECTIVES • Divert significant quantities of organics to viable and safe recovery and reuse. • Develop sustainable markets for products made from processed green and food organics. • Increase the community participation in home composting. STATUS • Green organics constitute a high proportion of the waste stream and offer opportunities for diversion of material from landfill to value-added marketable products. The Audit of Green Organics in Victoria (1998) identified 184,000 tonnes of material currently being handled by councils, although this figure is considered to be extremely conservative. Green organics comprise 20% of the domestic waste stream. Food Organics 41% COMPOSITION OF DOMESTIC Other 39% WASTE Green Organics 20% Source: Beverage Industry Environment Council (BlEC)/EcoRecycle Victoria Recycling Audit & Garbage Bin Analysis 1997. • Food organics comprise 41% of the domestic waste stream (BIEC 1997) and 17% of the commercial and industrial waste stream. EcoRecycle Victoria is negotiating with a company to establish a major food waste processing facility in the Melbourne metropolitan area. Food Organics 17% COMPOSITION OF C&I WASTE Green Organics 5% Other 78% 26 Source: Beverage Industry Environment Council (BIEC)/EcoRecycle Victoria Recycling Audit and Garbage Bin Analysis 1997.
  27. 27. BUSINESS PLAN AND STRATEGY PROGRAMS MARKET DEVELOPMENT The success of organics recovery will depend on the development of a strong market. At a commercial level the organics industry is relatively young. Success in the market will depend on the ability to meet customer requirements for quality and price. Field trials, currently underway with EcoRecycle support, are investigating the potential benefits and application rates for composted organics products in horticulture, viticulture, landscaping, and agriculture. HOME COMPOSTING Surveys indicate that 63% of Victorian households claim to have a compost heap or worm farm, however, an estimated 61% of domestic waste going to landfill is green and food organics (BIEC 1998). Effective home composting could reduce the need for weekly garbage collections, reduce volumes by 187,000 tonnes, and save an estimated $18 million in waste disposal costs. STRATEGIES 1999/2000 • Develop a market growth strategy at the industry level for composted materials. • Improve the quality of composted green organics products. • Facilitate market development in the government, horticulture, and landscape sectors. • Support infrastructure in line with the market strategy. • Implement a major home composting promotion program. PROJECTS 1999/2000 Quality of Composted Green Organics • Develop an organics accreditation program and enhance quality standards in conjunction with the industry and other stakeholders. • Continue to fund the Industry Extension Program through IHD, including promotion of industry best practice through an advisory service and further development of training modules. Market Development for Green Organics Products • Assess the competitive position of green organics in key market sectors and develop a market growth strategy for the industry. • Continue and, if justified, extend the current field trials focussing on key market segments (horticulture, landscaping, and government agencies). • Consistent with the marketing strategy: - promote the results of field trials with end-users; - develop standard methodology and product specifications for green organics products in target markets; and - work with Standards Australia to promote the standard terminology for organics products. Infrastructure Continue funding support to assist Regional Waste Management Groups to implement green organics drop-off, collection, and processing facilities where defined and sustainable markets exist. 27
  28. 28. BUSINESS PLAN AND STRATEGY PROGRAMS Home Composting Develop and implement a comprehensive three-year program for the promotion of home composting including: - a resource kit for councils and retailers; - local community training programs; - an education program; and - selected public events and festivals to promote home composting. PERFORMANCE MEASURES • Green waste volume collected and processed. • Food waste volume collected and processed. • Number of processors accredited. • Participation rate for home composting. • $ value of markets for compost. OUTCOMES 1999/2000 • Accreditation program established and pilot program underway in three companies. • At least 250,000 tonnes of green organics diverted from landfill. • Market research completed for landscape and horticultural products. • Training provided to 35 people through the Organics Industry Extension Program. STRATEGIES 2000-2002 • Implement a promotional campaign to support the industry accreditation program. • Facilitate market development in the government, horticulture, and landscape sectors. • Implement a major home composting promotion campaign. • Improve the infrastructure for green organics collection and processing. 28
  29. 29. BUSINESS PLAN AND STRATEGY PROGRAMS RESOURCE RECOVERY AND WASTE MANAGEMENT OBJECTIVES • Improve the quality of recyclable materials for processing and lower the cost of sorting and transporting these materials. • Establish a Victorian network of strategically located drop-off and resource recovery facilities for commercial and industrial waste, and construction and demolition waste. • Establish an extensive network of best practice resource recovery facilities with transfer stations throughout Victoria. • Consolidate Victorian landfills. • Implement best practices at Victorian landfills. STATUS Funding has been provided for all non-metropolitan regions to develop their Regional Waste Management Plans. Infrastructure funding support has been approved for 56 projects to a value of $1.9 million. A further $4 million of infrastructure funding support, for a large number of proposals, is under consideration. Best Practice Guide for Transfer Stations has been published, distributed and in use. A standard graphics package has been developed to support drop-off and recycling at transfer stations. STRATEGIES 1999/2000 • Continue to fund infrastructure consistent with Regional Waste Management Plans. • Support implementation plans arising from the Packaging Covenant Kerbside Schedule transitional arrangements. • Provide targeted infrastructure funding to specific identified needs in line with market development strategies. • Establish a statewide network of drop-off facilities at transfer stations. • Establish permanent facilities for paint and oil disposal in Melbourne. • Provide Regional Waste Management Groups with information and systems to assist in best practice facilities. PROJECTS 1999/2000 • Provide funding support for infrastructure in line with Regional Waste Management Plans. • Review Melbourne resource recovery and recycling, and provide funding where appropriate. • Support the establishment of waste paint and oil drop-off facilities in Melbourne. • Support the installation of weighbridges at regional landfills. • Support the closure and rehabilitation of non-licensed landfills in accordance with Regional Waste Management Plans. • Promote the materials drop-off network for household, commercial, industrial, and construction and demolition waste. PERFORMANCE MEASURES • Rationalisation of unsatisfactory landfills. • Measurement of waste diversion for sites that have received infrastructure funding. • Network of transfer stations with resource recovery programs that meet EcoRecycle best practice standards. 29
  30. 30. BUSINESS PLAN AND STRATEGY PROGRAMS OUTCOMES 1999/2000 • Continued upgrade and expansion of transfer stations and resource recovery sites. • Completion of over 30 infrastructure projects in 1999/2000 year. • $2.25 million to be spent on infrastructure development reducing the amount of waste going to landfill. STRATEGIES 2000-2002 • Continuation of current programs. • Reduce funding levels in line with lower demand and reduced landfill levy income. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 30
  31. 31. BUSINESS PLAN AND STRATEGY PROGRAMS WASTE WISE EDUCATION OBJECTIVES • To achieve a demonstrated increase in community knowledge, and improved attitude and practice in sustainable use of resources including waste avoidance, recycling, and litter management. • To facilitate and encourage Regional Waste Management Groups, councils, and schools to implement the Waste Wise Program. STATUS The Waste Wise Community and School Education Program has completed the first year of the three-year plan. Waste Wise is being recognised by many environmental educators and waste managers around Australia as ‘the best in the country’ and ‘leading the way’. The elements are: 1. Regional and council-based Waste Wise Program 2. Waste Wise Schools Program 3. Education Centre Support Program • 14 Regional Waste Management Group education plans are in place or under development. • 20 Councils have Waste Wise Education Strategies in place or under development. • 16 Regional Education Officers (REOs) are in place with up to another four to be appointed. • 347 teachers have been trained in Waste Wise with demand exceeding places. • An estimated 265 schools are implementing Waste Wise programs. • Four joint initiatives run with Department of Education using its satellite TV network. • Engagement of the Melbourne Zoo’s three campuses to include Waste Wise elements in student classes (approximate 120,000 students and 20,000 teachers and parents per annum), will promote Waste Wise to teachers. • Generic portable education centre resources available to all 16 Regional Waste Management Groups. • Two permanent Waste Wise sites supported at Gould League and Centre for Education and Research in Environmental Strategies (CERES) education centres. • Participation by 49,845 people in organised waste and litter programs at the Gould League and CERES. STRATEGIES 1999/2000 • Use the network of Regional Education Officers to promote and implement the EcoRecycle Waste Wise Program, including statewide priorities as indicated in the Business Plan. • Establish a comprehensive network of education centres to promote the ‘How to’ of Reduce, Reuse and Recycle. • Utilise our website and other communications technologies as an effective means to implement the Waste Wise Program. • Regularly evaluate the effectiveness of the program and modify to ensure its continuing relevance. 31
  32. 32. BUSINESS PLAN AND STRATEGY PROGRAMS PROJECTS 1999/2000 Regional Waste Wise Program • Continue funding support for the Regional Education Officer Network (up to 20 positions). • Continue the community grants project funding. • Develop and implement REO training and networking opportunities. Waste Wise Schools Program • Continue current schools Waste Wise project consultancy with the Gould League. • Continue to implement initiatives and promotions with the Department of Education and others. Education Centre Support Program • Support for Regional Education Centre Network and Gould League and CERES education centres. • Provide support for strategically important Waste Wise education centres across Victoria. • Support the use of mobile education centre material in each region. Website Development and Curriculum Distribution • Ongoing development of the education section on EcoRecycle’s Website. • Facilitate access to, and the distribution of, curriculum and other kit material to Waste Wise registered educators. Integration of Waste Wise Program • Ensure the Waste Wise Program effectively supports other EcoRecycle programs through Regional and Council Waste Wise programs. • Facilitate training programs for Regional Education Officers. Monitoring and Evaluation • Develop and implement appropriate instruments to monitor and evaluate behavioural change in the community. PERFORMANCE MEASURES • Number of Regional Education Plans adopted. • Number of REOs. • Number of Waste Wise Council Programs. • Number of Regional Community Networks. • Number of Waste Wise Events. • Schools introduced to and using Waste Wise Kit during 1999/2000. • Number of teachers trained in Waste Wise Program. • Number of support schools. • Number and location of Education Centres supported. • Qualitative measures of the impact of Waste Wise actions. 32
  33. 33. BUSINESS PLAN AND STRATEGY PROGRAMS OUTCOMES 1999/2000 • Regional Education Plans developed and implemented, with the support from REOs, in all 16 Regions. • Measurable Waste Wise action at the local level. • Schools Program implemented under contract with a further 300 schools using the schools kit. • A further four education centres supported with Waste Wise displays. • Website providing waste educators with ready access to Waste Wise educational resources. • Evaluation process for impact of Regional / Council Waste Wise Programs developed and being implemented. STRATEGIES 2001-2002 • Maintain the momentum for local implementation of Waste Wise where an increasing number of councils, contractors, schools, businesses, community groups, and other organisations are in the first or second year of implementing their education strategies. • Refine and continue support at a decreasing proportion for local implementation through the Regional / Council Based Program, Waste Wise Schools Program, and Education Centre Support Program. • Continue monitoring and evaluation to track progress on behavioural change in the local community. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 33
  34. 34. BUSINESS PLAN AND STRATEGY PROGRAMS COMMUNICATION AND INFORMATION OBJECTIVE To provide relevant, up-to-date, readily available information to assist all stakeholders in planning and implementing programs and in influencing desired behavioural change. STATUS • Produced and disseminated 49 publications to support the industry through promotions and information, ‘Best Practice’ and ‘How to’ guides, industry research and trials, and industry data information. • Over 34,000 visits were recorded on EcoRecycle’s Website. • Use of the Infoline grew with an average of 35 calls per day. • EcoRecycle seminars, briefings, workshops, and conferences achieved regular contact with stakeholders, with 1,160 industry stakeholders attending various events throughout the year. • Three EcoRecycle statewide media campaigns were conducted: Recycling is Worth the Effort, Do Your Bit - Butt ‘n’ Bin It, a series with Denise Drysdale, Reduce, Reuse and Recycle. • Over 1,200 copies of the quarterly newsletter, EcoVoice, were circulated to stakeholders. • Eight editions of the EcoRecycle Bulletin were produced and distributed to stakeholders. STRATEGIES 1999/2000 • Use communications, liaison, marketing, and sponsorship activities to build effective working relationships with all stakeholders. • Communicate effectively with Regional Waste Management Groups, and local government, to market the services and support of EcoRecycle Victoria. • Provide relevant, up-to-date information to assist all stakeholders in planning and implementing programs, and in influencing desired behavioural change. • Utilise appropriate information technologies such as e-mail and the Internet to ensure the widespread availability of information. • Liaise with the media to provide information and advocacy in support of EcoRecycle Victoria’s objectives. PROJECTS 1999/2000 Sponsorships and Business Awards • Implement a coordinated, centralised approach to sponsorships. • Continue the Keep Australia Beautiful program sponsorship and ensure benefits for EcoRecycle throughout the year. • Provide major sponsorship and support for the International Solid Waste Association Conference in Melbourne in 2003. • Review current sponsorship and awards program, and ensure that objectives and outcomes are maximised. 34
  35. 35. BUSINESS PLAN AND STRATEGY PROGRAMS Stakeholder Workshops, Briefings, Seminars and Tours • Implement a coordinated schedule of workshops, seminars, conferences, and tours to support key program priorities and address major issues across the organisation. • Build closer relations and greater understanding with stakeholders. Multi-media Advertising Campaigns • Implement two major campaigns targeting home composting and litter. • Implement other media campaigns, as appropriate, to address key issues. • Assist the Regional Education Officer network to extend communication campaigns into the local community. Newsletters and Publications • Consolidate current EcoRecycle publications into one bi-monthly publication. Media Relations • Implement an effective media program addressing priority issues including coverage in trade, regional, and suburban media. Promotional Material • Develop and make available to Regional Education Officers and others promotional materials supporting waste reduction (at a cost where appropriate). Website/lnfoline • Continue the current Website and Infoline services and promote appropriately. • Further develop the technology to ensure customer satisfaction, given the growing demands on this service. KEY PERFORMANCE MEASURES • Number of attendees at seminars and other EcoRecycle events. • Number of press releases sent. • Average number of articles achieved per release. • Number of reports published. • The number of Australian Website visits. • Number of Infoline contacts. Others - Through Qualitative Research • Recollection of ad campaigns. • Perceived influence on behaviour. • Qualitative awareness of EcoRecycle programs. 35
  36. 36. BUSINESS PLAN AND STRATEGY PROGRAMS OUTCOMES 1999/2000 • An enhanced profile for EcoRecycle Victoria. • Improved relationships with stakeholders. • Successful development and implementation of multi-media campaigns. • Timely production of core documents. • Readily accessible telephone information services. • Greater awareness and use of EcoRecycle website. • Improved stakeholder understanding of EcoRecycle initiatives. STRATEGIES 2000-2002 • Targeted Sponsorships. • Stakeholder workshops, briefings, seminars, and tours. • Multi-media advertising campaigns. • The Home Composting Program. • Newsletters and publications. • Effective media relations. • Promotional material supporting waste reduction. • Website/lnfoline. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 36
  37. 37. BUSINESS PLAN AND STRATEGY PROGRAMS PERFORMANCE MEASUREMENT AND DATA Objective To ensure that data is available to measure performance in meeting objectives and to provide management information to EcoRecycle Victoria and the waste management industry. STATUS Landfill Data Waste to landfill data in Victoria has been gathered by EPA since 1992/93. Up to 1996/97, a split in tonnages for ‘Municipal’ (ie Domestic) and ‘Other’ (ie Industry) waste was gathered, due to differential rates in levies paid. Since 1997/98 this sectoral split in the data is no longer available. Municipal Data Since 1993, the Beverage Industry Environment Council’s Recycling Audit & Garbage Bin Analysis has been the main source of data on domestic waste and recycling streams. The 1998 BlEC/EcoRecycle survey was conducted in November 1998 and is due for release in August 1999, however, the survey only provides data on the 30 metropolitan municipalities and can be influenced by the time of year in which the survey is conducted. EcoRecycle Victoria has developed an electronic survey for the collection of annual data from all 78 Victorian municipalities. The Municipal Survey will become the prime source of data collection for the domestic waste generation and recycling sector. Industry Data Waste generation and recycling surveys have been conducted to identify the composition of waste generated, materials recycled, and opportunities and barriers in the Supermarkets, Offices and Clothing Manufacturers sectors, and for benchmarking in the Food Outlets sector. A major survey of building & demolition (B&D) waste at landfills has identified the major sources of B&D waste as 39.3% from the residential demolition sector, and 33.3% from the commercial demolition sector. Since 1994, EcoRecycle Victoria has gathered annual data on materials recycled in Victoria. Data has also been sought on the prices of materials (ranges) during the period. STRATEGIES 1999/2000 • Targeted data collection to provide a measurement of EcoRecycle’s performance against key performance indicators specified in the Business Plan. • EcoRecycle to provide a central ‘clearing house’ for data from municipal, regional, industry, and its own sources. • Data collection to cover key industry waste sectors, domestic waste generation and recycling, landfill disposal, diversion and recycling rates, as well as data on stakeholder attitudes and perceptions. • Use data effectively as an advocacy tool in support of the objectives of EcoRecycle Victoria. 37
  38. 38. BUSINESS PLAN AND STRATEGY PROGRAMS PROJECTS 1999/2000 Landfill Data In conjunction with EPA, implement the collection of waste disposal data via a Waste Categorisation System at landfills, reflecting the Australian Waste Database categories for material source (ie Municipal, Commercial & Industrial and Building & Demolition). Maintain these records in digital form using computerised systems. Municipal (Domestic) Data In conjunction with Regional Waste Management Groups, continue to collect financial year data on the services and costs of waste management in each municipality via the annual EcoRecycle Survey of Municipalities. Industry Data • Complete Motor Vehicle and Part Manufacturing Sector and Residential Demolition surveys and waste reduction strategies. • Continue program of waste and recycling surveys and the development of waste reduction strategies on a sector by sector basis in the commercial and industrial arena. Two ANZSIC sectors to be surveyed during 1999/2000: Accommodation and Electrical Equipment & Appliance Manufacturing. • Continue the annual survey and publication of data on estimates of major categories of materials recycled. Attitudes Surveys • Conduct community attitude surveys on priority issues, e.g. plastic shopping bags and cigarette litter. Key Performance Measures • Waste Categorisation System established and adopted by key landfill sites by the end of 1999/2000 financial year. • Annual Survey of Municipalities (seeking data for 1998/99 financial year) completed. • Waste Reduction Strategies developed for two ANZSIC sectors: Accommodation and Electrical Equipment & Appliance Manufacturing, and completed for Motor Vehicle & Part Manufacturing and Residential Demolition sectors. • Data gathered annually (financial year) by material category on estimates of materials recycled in Victoria, and gather pricing data quarterly. • Regular reporting and monitoring of performance measurement data embedded via KPI database. • Attitudinal surveys completed. 38
  39. 39. BUSINESS PLAN AND STRATEGY PROGRAMS OUTCOMES 1999/2000 • Data collected to cover key industry waste sectors, domestic waste and recycling, landfill disposal, diversion, and recycling rates. • Data from municipal survey developed to model different systems and yields, establish benchmarks and trends, and provide an overview of waste management services throughout Victoria. • Ongoing development of KPI database to report on progress against identified key performance indicators. • Attitudinal data gathered to guide EcoRecycle’s communications strategy development. STRATEGIES 2000/2002 • Targeted data collection to provide a measurement of EcoRecycle’s performance against key performance indicators specified in Business Plan. • To provide a central ‘clearing house’ for data from municipal, regional, industry, and its own sources. • Data collection to cover key industry waste sectors, domestic waste generation and recycling, landfill disposal, diversion and recycling rates, as well as data on stakeholder attitudes and perceptions. NOTE: New projects are anticipated in this area as part of the National Packaging Covenant Kerbside Recycling Schedule, but are not defined or costed at this stage. 39
  40. 40. Level 4, 478 Albert Street, East Melbourne, VIC, 3002 Telephone: 03 9639 3322 Facsimile: 03 9639 3077 Email: mailbox@ecorecycle.vic.gov.au www.ecorecycle.vic.gov.au Recycling Infoline FreeCall 1800 35 32 33 (Victoria Only)

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