business-plan-worksh..

473 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
473
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

business-plan-worksh..

  1. 1. Business Plan Workbook Workshop 1 Company ____________________________________ Name ____________________________________ Date ____________________________________ The old adage says: “Plan your work and work your plan.” We created the Business Plan Workbook as a tool for your personal business development. By putting earnest time and attention into your Business Plan Workbook, you will set your course for manifesting your life of abundance! Stuart Ross Student Business Planning Competition 2008/09 1
  2. 2. “Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much. Because….. they live in the grey twilight that knows not victory nor defeat.” Theodore Roosevelt Stuart Ross Student Business Planning Competition 2008/09 2
  3. 3. What Do You Want Out Of These Workshops? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 3
  4. 4. Business Business Plan Contents Executive Summary (Session 4) Table of Contents Introduction to the Business and its Management (Session 1) Products and Services (Session 2) The Market (Session 1) Competitive Business Strategy (Session 1) Marketing Plan (Session 2) Sales (Session 2) Business Operations (Session 3) Financing Requirements (Session 3) Key Financial Data and Financial Projections (Session 3) Appendix Stuart Ross Student Business Planning Competition 2008/09 4
  5. 5. Introduction to the Business and its Management Stuart Ross Student Business Planning Competition 2008/09 5
  6. 6. What is your business and what does it do? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ How did you come up with your business idea and progress it to where it is now? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 6
  7. 7. What stage is your business now? What are the most important features of the company’s products and services – what sets it apart from competitors? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Why do you believe your business will be successful? What “evidence of success” do you have – from potential customers, market testing, working prototypes, expressions of interest, etc. Are there any other factors that have or will increase the likelihood of success? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 7
  8. 8. Stuart Ross Student Business Planning Competition 2008/09 8
  9. 9. What are your “critical success factors” ie what must happen for your business to be successful? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Vision Just what is a vision? It creates a guiding light of part of something much bigger than your team of employees themselves. A vision should stretch the organisation’s capabilities and image of itself. It should give shape and inspirational purpose to the organisation’s future. Benefits of Visioning • Breaks you out of _____________________________ thinking. • Provides _____________________________. • Answers_____________________________. • Evokes interest and _____________________________. • Promotes laser-like _____________________________ and direction. • Encourages risk taking and creative _____________________________. • Encourages and builds _____________________________ . • Builds _____________________________ and ownership. • Elicits _____________________________. Stuart Ross Student Business Planning Competition 2008/09 9
  10. 10. Vision Killers As you begin to “draft” your vision, be aware of the following vision challenges: • Tradition- we are already good • Remaining comfortable • Fear of ridicule • Stereotypes of people and cultures • Complacency of some key stakeholders • Fatigued leadership • Short-term thinking It is five years from today’s date and you have, marvelously enough, created your most desirable business environment. Now it’s your assignment to describe it – as if you were able to see it, realistically around you. Note: A vision is not true in the present, but only in the _____________________________. Your vision should project a compelling story about the future. When Steve Jobs said, “An apple on every desk,” well there wasn’t then an Apple on every desk. In fact, there won’t ever be an Apple on every desk. That’s OK. The vision can be figurative, rather than literal. Stuart Ross Student Business Planning Competition 2008/09 10
  11. 11. Sample Envisioned Future Statements “Year after year, Westin and its people will be regarded as the best and most sought after hotel and resort management group in North America.” Source: Westin Hotels “The American Red Cross….. We are the pacesetter and benchmark for excellence in non-profit management and human service delivery for charitable organisations around the world.” Source: The American Red Cross “Our vision is to create an innovative and successful environment to achieve customer and employee satisfaction at the highest level.” Source: Tom Bush BMW Regency “I will build a motor car for the great multitude… It will be so low in price that no man making a good salary will be unable to own one and enjoy with his family the blessing of hours of pleasure in God’s great open spaces… When I’m through, everybody will be able to afford one, and everyone will have one… The horse will have disappeared from our highways, the automobile will be taken for granted… and we will give a large number of men employment at good wages.”. Source: Henry Ford, Inc. “Our vision – to be the world’s best staffing services company and to be recognised as the best.” Source: Kelly Services, Inc. “The vision statement for McDonald’s is simply, to continue to be the largest fast food chain in the world.” Source: McDonald’s vision statement “We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly… We will succeed with innovations that US companies have failed at – such as the transistor radio… Fifty years from now, our brand name will be as well known as any in the world… and will signify innovation and quality that rival the most innovative companies anywhere. “Made in Japan” will mean something fine, not something shoddy..” Source: Sony vision statement Stuart Ross Student Business Planning Competition 2008/09 11
  12. 12. “To become the world’s leading consumer company for automotive products and services.” Source: The Vision Statement for the Ford Motor Company The vision I have for my business is: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 12
  13. 13. Mission Focus is a primary benefit of your mission statement. To begin drafting a mission statement: • Your mission statement must focus on one common ______________________. • Your mission statement must be ______________________ to the organisation. • Your mission statement must be a _________________ ___________________. Your mission statement describes what business you’re in and who your _______________ is. As such, it captures the very essence of your company. Your organisation’s success and your personal success depend on how well you define and live by each of these important concepts. In fact: • Companies whose employees understand the mission and goals enjoy a far greater return than other firms (Watson Wyatt Work Study). • U.S. workers want their work to make a difference, but the majority do not think their company’s mission statement has become the way they do business (Workplace 2000 Employee Insight Survey). So how do I get started? Each person should complete the mission development exercise by answering the questions below. Answer the questions quickly. Don’t worry about using the perfect words; just get your key concepts down on paper. A mission statement should be one or two paragraphs maximum, and always answer _______________________________________________, _______________________________________________, and _______________________________________________. Stuart Ross Student Business Planning Competition 2008/09 13
  14. 14. Important Characteristics A clear mission statement should be: • Realistic, ____________ and implies a sizeable ____________, yet ____________ over time • Understandable, concise and offers a certain ____________ • Broad and continuing in nature, but not so broad as to be meaningless • Stated in terms of output (results) rather than activities (inputs or throughputs) • Use specific and ____________ words, especially the names of your _____________ (who you serve), your products, services, and talents • A clear picture of “__________”, yet a target that deserves personal commitment • The essence of _________________ Stuart Ross Student Business Planning Competition 2008/09 14
  15. 15. Questions you may want to ask yourself about your organisation’s mission include: 1. What is your uniqueness? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 2. How do you contribute to society? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 3. Who do you serve? Who is your customer? Other customers? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 15
  16. 16. 4. What do you want for yourself? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 5. What differentiates your company from its competition? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 6. How you make a difference in this world? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 16
  17. 17. 7. Be selfish for a minute: What do you really, really want? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 8. What do you want your legacy to be? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 9. What is your business? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 17
  18. 18. 10.What are you skilled at doing? What value do you bring to the customer? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 11.What products or services do you provide? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ 12.How do you provide our product or service to your customers? _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 18
  19. 19. Sample Mission Statements “The Ritz – Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refine ambience. The Ritz – Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” Source: The Ritz-Carlton Hotel’s mission statement “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve peoples’ lives.” Source: The Ford Motor Company “Our mission at Publix is to be the premier quality food retailer in the world.” Source: Publix “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following: • Excellent customer service • Taking care of our people • Giving back • Doing the “right” thing • Creating shareholder value • Respect for all people • Entrepreneurial spirit • Building strong relationships” Source: The Home Depot “The mission of The Clorox Company Foundation is to improve the quality of life in communities where Clorox employees live and work. Community involvement is an integral part of our business and is carried out through a program of grant-making, volunteerism and leadership in community service.” Source: The Clorox Company “The mission of Rite Aid is to be a successful chain of friendly, neighborhood drugstores. Our knowledgeable, caring associates work together to provide a superior pharmacy experience, and offer everyday products and services that help our valued customers lead healthier, happier lives.” Source: Rite Aid-Retailing “Our mission is to serve our customers, employees, shareholders and society by providing a broad range of staffing services and products.” Source: Kelly Services, Inc. Stuart Ross Student Business Planning Competition 2008/09 19
  20. 20. “McDonald’s brand mission is to “be our customers’ favorite place and way to eat.” Source: McDonald’s Corporation “The mission of Saturn is to market vehicles developed and manufactured in the United States that are world leaders in quality, cost and customer satisfaction through the integration of people, technology and business systems, and to transfer knowledge, technology and experience throughout General Motors.” Source: Saturn Corporation ”Dedication to being the world’s best at bringing people together—giving them easy access to each other and to the information and services they want—anytime, anywhere.” Source: AT&T Mission ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 20
  21. 21. The Management Team Who is currently involved in the business, what positions will they fill, what relevant experience and qualifications do they have. Include a one-paragraph biography on each (full CV in the Appendix). ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 21
  22. 22. Do you have any advisors or mentors who, through their expertise, will give potential investors more confidence? These might be experts in the market in which you are operating or experienced successful business people. Provide brief biographies. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Are there any skill gaps? How will you fill them? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 22
  23. 23. What is your organisational structure? (Draw an organisation chart). Stuart Ross Student Business Planning Competition 2008/09 23
  24. 24. What would you like your Business to look like in; 1 Year ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 2 Years ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 3 Years ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 5 Years ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 24
  25. 25. Introduction to the Business and its Management Summary Introduce the business and what it does / will do. Describe how the project came about and progressed to the present situation. State your vision and mission for the business State what stage the business is at now. Highlight briefly the important features of the company’s products and services – their competitive advantage. Explain any evidence of success you may have – from potential customers, market testing, expressions of interest, etc. What are your critical success factors? Explain who is involved, what are there positions, what relevant experience and qualifications do they have. Include a one-paragraph biography on each (full CV in the Appendix). Do you have any advisors or mentors who, through their expertise, will give potential investors more confidence? These might be experts in the market in which you are operating or experienced, successful business people. Provide brief biographies. Outline any skill gaps you still need to fill, and how you intend to do so What is your organisational structure? (Include an organisation chart if appropriate). Outline where you want to go from here - what you want to achieve in 1 year, 2 years, 3 years and 5 years? What further information do I need to complete this section? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 25
  26. 26. The Market Stuart Ross Student Business Planning Competition 2008/09 26
  27. 27. Define your market…. Market size and segmentation. What is the size of the market? Can it be segmented or grouped into smaller segments? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Is your market growing or declining? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 27
  28. 28. Who are your customers/what segments are you particularly targeting? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Why do they buy? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 28
  29. 29. Where are your customers and where do they buy? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ When and how do your target customers buy? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 29
  30. 30. The Market Summary This section should describe the market you will be operating in – generally and specifically in terms of which segments you will be targeting and who your customer is. • Market Definition • Market size and segmentation. What is the size of the market and how can this be segmented or grouped into sectors? Which segments will you specifically be targeting? • Is the market growing or declining? • Target Customer Insights Note; this section overlaps with the next section on Competitive Business Strategy and you may choose to combine them. What further information do I need to complete this section? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 30
  31. 31. Competitive Strategy Stuart Ross Student Business Planning Competition 2008/09 31
  32. 32. What competitors potentially exist currently both directly and indirectly? Example: This analysis of your competitive environment sets your competitive strategy in context. Analysis of Industry Structure – Industry Forces (External) Forces driving industry competition – POTENTIAL ME Porter, 1980 ENTRANTS Threat of new entrants Bargaining INDUSTRY power of COMPETITORS suppliers Bargaining SUPPLIERS BUYERS Rivalry amongst power of buyers existing firms Threat of substitute products SUSBSTITUTES Power of Suppliers ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Threat of new entrants ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 32
  33. 33. Power of buyers ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Threat of substitute products ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Rivalry amongst existing firms ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ What do these competitors offer? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 33
  34. 34. SWOT Analysis (Internal & External) The Internal Strengths & Weaknesses of the company, and the External Opportunities & Threats it faces, can be summarized as in the example below: STRENGTHS OPPORTUNITIES Location • High growth sector • Professional management • Undifferentiated rival products • Very low variable costs • Word of mouth marketing • Innovative product • Government legislation • Low production lead times • Low capital consumption as contract producer funds production WEAKNESSES THREATS • Experience • Sustained price competition would erode margins • Lack of market experience • Inability to patent • No brand awareness • Recession could impact on spending Strengths: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Weaknesses: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 34
  35. 35. Opportunities: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Threats: ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ How will you set yourself apart from your competition (price, service, quality, convenience, innovation, etc) ? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 35
  36. 36. Stuart Ross Student Business Planning Competition 2008/09 36
  37. 37. Competitive Business Strategy Summary Who are your main competitors both direct and indirect? What is the characteristics of the competitive environment, use the Five Forces model and then a SWOT analysis 1. Analysis of Industry Structure (Porter's Five Forces) - Threat of New Entrants to the Market - Threat of Substitute Products - Power of Buyers - Power of suppliers - Rivalry Amongst Existing Players 2. SWOT Analysis – This is a summary of your company’s internal strengths and weaknesses, and the external opportunities and threats it faces in the market and its competitive environment. How is the company going to compete in the market? How will the company differentiate from competitors? What further information do I need to complete this section? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 37
  38. 38. Assessing Viability Stuart Ross Student Business Planning Competition 2008/09 38
  39. 39. What research have you done (or need to do) to assess the viability of your business? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Stuart Ross Student Business Planning Competition 2008/09 39
  40. 40. Notes Stuart Ross Student Business Planning Competition 2008/09 40
  41. 41. Notes Stuart Ross Student Business Planning Competition 2008/09 41
  42. 42. Notes Stuart Ross Student Business Planning Competition 2008/09 42
  43. 43. Notes Stuart Ross Student Business Planning Competition 2008/09 43

×