Business Strategy


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Business Strategy

  1. 1. Chabot College Fall, 2008 Course Outline for Business 23 BUSINESS STRATEGY Catalog Description: 23 - Business Strategy 3 units Principles and concepts of strategic management, including analysis, formulation, and implementation of business strategies. 3 hours. [Typical contact hours: 52.5] Prerequisite Skills: None Expected Outcomes for Students: Upon completion of this course, the student should be able to: 1. analyze the competitive environment of a business; 2. assess a firm’s internal and external strengths and weaknesses; 3. identify approaches to creating sustainable competitive advantage, and select the optimal approach; 4. understand the risks and benefits of business diversification; 5. develop international business strategies; 6. design organizational structures and systems that are consistent with business strategies; 7. explain the concept of a learning organization in the context of business strategy; 8. articulate key elements of management of innovation; 9. analyze business cases and develop strategic recommendations. Course Content: 1. The purpose of business strategy 2. Environmental scanning 3. Organizational analysis 4. Creating competitive advantage 5. Business expansion through diversification and globalization 6. Strategic choice 7. Strategic control and governance 8. Organization design 9. The learning organization 10. Strategic leadership 11. Management of technology, innovation, entrepreneurship 12. Case analysis Methods of Presentation: 1. Lectures 2. Discussion 3. Analysis of cases 4. Guest speakers 5. Videos, video cases Assignments and Methods of Evaluating Student Progress: 1. Typical Assignments a. In a 2-3 page paper, describe and analyze the key strategic decisions made by any Fortune 50 company over the past 25 years.
  2. 2. Chabot College Course Outline for Business 23, Page 2 Fall 2008 b. In small groups, try to identify the strategic decisions that led to the development of Apple’s iPhone. What opportunities did they see when scanning the environment? What internal strengths and weaknesses stimulated the development of this product? How did they organize to develop a unique product very quickly? c. Read the summary of Peter Senge’s work on the learning organization at Prepare a 2-page paper that connects the leadership roles in a learning organization to the key elements of strategic management, and evaluate your strengths and weaknesses in each of these roles. 2. Methods of Evaluating Student Progress a. Midterm examination b. Final examination c. Case studies d. Presentations e. Group projects Textbook(s) Typical: Strategic Management Concepts, 7th edition, Michael Hitt, R. Duane Ireland and Robert Hoskisson, Thomson-Southwestern, 2007. Concepts: Strategic Management & Business Policy, 11th edition, Thomas Wheelen and David Hunger, Prentice Hall, 2008. Special Student Materials: None jn 08/07, revised 10/26/07 Bus 23 course outline.doc