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Alison Yu
Social Media Manager, Informatica
@alisonjudy
All about Informatica
Informatica is the leading provider of data integration software, with the
broadest access to enterp...
Evolution of Social Media at Informatica
Social Media is
Banned

Social Media is
Encouraged – NO
BOUNDARIES!

Measurement
...
Key Challenges

“Informatica”

Spam Bots

Global
Brand
lishing

Solution

Listening

Strategizing

Listening

Publishing
Reporting
Results
Okay, Real Results
Highly
Optimized
PR &
Social Plan

New Goals
& Metrics
for PR &
Social
Comprehensive
Global
Reports

Re...
Your Playbook for a Global (and Local) Social Media Strategy | Dreamforce 2013
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Your Playbook for a Global (and Local) Social Media Strategy | Dreamforce 2013

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My Dreamforce 2013 deck on how to create a successful global and local social media strategy. I took the highlighted best practices from my learnings at Informatica Corp - a $1B B2B enterprise software company based in the Silicon Valley.

Published in: Social Media, Business, Technology
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Your Playbook for a Global (and Local) Social Media Strategy | Dreamforce 2013

  1. 1. Alison Yu Social Media Manager, Informatica @alisonjudy
  2. 2. All about Informatica Informatica is the leading provider of data integration software, with the broadest access to enterprise data sources of any other integration vendor. Our partnership with Informatica represents a very strategic relationship for our customers-ensuring they can manage and share all of their enterprise data and information on demand - Marc Benioff, Chairmain and CEO, Salesforce.com Nov. 2009  Currently using Sales Cloud (2010), Radian6 (2012), Chatter (2012) and Partner Communities Portal (2013)  Service Cloud and Customer Communities will be launched in 2014  Over 5500 Users (3500 internal and 2000 Partners)
  3. 3. Evolution of Social Media at Informatica Social Media is Banned Social Media is Encouraged – NO BOUNDARIES! Measurement Social Media is Encouraged and Managed
  4. 4. Key Challenges “Informatica” Spam Bots Global Brand
  5. 5. lishing Solution Listening Strategizing Listening Publishing Reporting
  6. 6. Results
  7. 7. Okay, Real Results Highly Optimized PR & Social Plan New Goals & Metrics for PR & Social Comprehensive Global Reports Regional & CXO Buy In

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