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Who Benefits from Accessible Experiences?


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More people than you think benefit from accessible experiences online. Understand your audience's needs and discover resources to help you create accessible experiences today.

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Who Benefits from Accessible Experiences?

  1. 1. Who benefits from accessible web experiences?
  2. 2. 2 One of the first times I thought about accessibility was on a trip to the Great Wall of China…
  3. 3. 3 Then I thought of it again as a new mother…
  4. 4. 4 People are clever and can some- times find workarounds
  5. 5. 5 But we can also design beautiful experiences that are accessible purposefully
  6. 6. 6 Here’s another view of this style of accessible ramp. This won an urban design award and it shows that it’s definitely possible to have an experience that is both beautiful AND accessible.
  7. 7. 7 Who benefits from
  8. 8. 8 Infographic  from  h.p://webdev-­‐­‐is-­‐web-­‐accessibility-­‐how-­‐to-­‐make.html   PEOPLE WITH DISABILITIES (US, 2011) 16%
  9. 9. 9 MORE PEOPLE THAN YOU THINK ARE AFFECTED China India USA Japan Brazil Russia Germany United Kingdom France Deaf hard of hearing Italy Spain Canada Blind and low vision 0 100,000,000 200,000,000 300,000,000 400,000,000 500,000,000 600,000,000 Worldwide Internet usage compared to US access needs: Source:,     StaFsFcs  for  deaf  US  populaFon:  h.p://   Almost  as  many   blind  and  low  vision   users  in  US  as   populaFon  using  the   internet  in  Canada!  
  10. 10. 10 Blind and Low-Vision (US) ~20 million people DIFFERENT BLIND AND LOW VISION ISSUES •  Blind •  Low Vision •  Color Blind StaFsFcs  for  blindness  US  pop:  h.p://­‐staFsFcs/adults/facts-­‐and-­‐figures/235    
  11. 11. 11 LOW VISION IMPACTS Glaucoma Diabetic retinopathy Macular degeneration Cataract FROM:  h.p://  
  12. 12. 12 SCREEN MAGNIFIER IMPACTS FROM:  h.p://   On the right: This is what users of screen magnifiers see when they magnify text that is embedded in an image.
  13. 13. 13 People who would not self-identify as having low vision have issues in a variety of situations also…
  14. 14. 14 People of all ages and abilities access content…
  15. 15. 15 People of all ages and abilities access content…
  16. 16. WHO BENEFITS FROM ACCESSIBLE WEBSITES? Websites designed with accessibility in mind create a better experience for ALL users, not just those with disabilities.
  17. 17. 17 AN ACCESSIBILITY TIMELINE www 1989: Tim  Berners-­‐ Lee  invents   the  internet.   “Outspoken ”  screen   reader   ! 1995: First  accessibility   guidelines  are   introduced,  one  year   a]er  formaFon  of  W3C   group.  JAWS  screen   reader  is  released   ! 1998: W3C  introduces   unified  web   accessibility   guidelines  (origin  of   WCAG  1.0)   508 2000: SecFon  508   is  introduced   (US)   W3C 2008: WCAG  2.0  is   released   2013: The  US  Department  of   TransportaFon  (DOT)   publishes  a  final  rule  to   the  Air  Carrier  Access   Act  to  enforce  website   regulaFons   2015: Core  air   travel   services   must  be   accessible   1990   2000   2010   Lynx 1993: Lynx   text   browser   launche s  
  18. 18. 18 The WCAG 2.0 guidelines may seem intimidatingly long to read through and fairly overwhelming.
  19. 19. 19 WCAG 2.0 GUIDING PRINCIPLES But there are many resources online that describe them in ways that are easy to understand.
  20. 20. 20 ACCESSIBILITY RESOURCES I have compiled a selection of the most useful accessibility resources in this blog post: • development-resources-and-one-important-tip/
  21. 21. 21 ACCESSIBILITY GOALS AND OPPORTUNITIES Focus on the impact on people: Type of problem: What it means: Slammed doors (critical) Barriers that stop someone from using an app or feature successfully – or at all Frustrating (serious) Problems that slow someone down, or force them into work-arounds Annoying (moderate) Things that make the experience less pleasant (maybe even enough to leave) Noisy (minor) Minor issues that damage credibility but are unlikely to cause problems. Let’s work to eliminate slammed doors and frustrating interactions and improve web experiences for everyone!