Working with online communities

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When working with an online community, where do you start? This presentation looks at two scenarios: building a new community from a blank slate, and finding existing communities to work with. Both offer their own advantages, and have different pitfalls to watch out for. These tips will help you to avoid common problems and get off to the best possible start.

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Working with online communities

  1. 1. WORKING WITH ONLINE COMMUNITIES Ben Leong
  2. 2. ABOUT ME - COMMUNITY MANAGER @ QUIIP (SME & GOVERNMENT CLIENTS)
 - PhD IN PROGRESS via RMIT & SMART SERVICES CRC - OVER 10 YEARS EXPERIENCE MANAGING FORUM COMMUNITIES ! Email: benl@quiip.com.au | Twitter: @morsla
  3. 3. TWO SCENARIOS 1 2 CREATING A WORKING WITH NEW COMMUNITY EXISTING COMMUNITIES
  4. 4. BENEATH THE SURFACE • PLANNING • MODERATION • ASSESSMENT • EVALUATION Image: http://www.flickr.com/photos/horiavarlan/5124249670/
  5. 5. WHY? are you establishing a 
 community WHO? WHAT? are the members 
 you want 
 to attract do you want to achieve STRATEGY MATTERS! HOW? will you achieve your objective and purpose WHERE ? will the community be located WHEN? does the group need to be activated
  6. 6. SCENARIO 1: CREATING A NEW COMMUNITY Image: http://www.flickr.com/photos/myboogers/5625827126/
  7. 7. WHY BUILD A COMMUNITY? • LONG-TERM ASSET • CONTENT & CONTROL • BETTER ABILITY TO ENGAGE WITH MEMBERS • BETTER MODERATION FUNCTIONALITY • USER-GENERATED CONTENT • CUSTOMER SUPPORT
  8. 8. ARE YOU 
 REINVENTING THE WHEEL? Image: http://www.flickr.com/photos/noshit-mag/4605220117/
  9. 9. DON’T BUILD A GHOST TOWN • CREATE A CULTURE • SET THE TONE • CREATE A WELCOMING SPACE Image: http://www.flickr.com/photos/amylovesyah/4434437966/
  10. 10. WATCH FOR COMMON PITFALLS • TOO MANY CHANNELS • GROWING PAINS • HIJACKED DISCUSSIONS • MODERATION ISSUES Image: http://www.flickr.com/photos/komponisto/1250485784/
  11. 11. SCENARIO 2: WORKING WITH EXISTING COMMUNITIES Image: http://www.flickr.com/photos/jamescridland/613445810/
  12. 12. WHY WORK WITH EXISTING COMMUNITIES? • AVOID WASTED EFFORT • FIND AND ACCESS EXISTING RESOURCES • GRASSROOTS ENGAGEMENT Image: http://www.flickr.com/photos/dcoetzee/8444406962/
  13. 13. WHERE IS EVERYBODY? • UNDERSTAND YOUR TARGET AUDIENCE • FIND RELEVANT COMMUNITIES • LOOK FOR SIMILAR PLACES
  14. 14. MAKE YOURSELF HEARD • RELEVANT CONTENT • PRESENTED IN THE RIGHT PLACES • TO THE RIGHT PEOPLE
 Image: http://www.flickr.com/photos/fulbert05/2403344636/
  15. 15. MINIMISE BACKLASH • OBSERVE BEFORE JUMPING IN • UNDERSTAND LOCAL CONTEXT • ADD VALUE

  16. 16. 6 COMMUNITY MANAGEMENT TIPS START 
 SMALL KEEP IT 
 SIMPLE BE 
 STRATEGIC GROW ORGANICALLY ADD COMPLEXITY AS NEEDED REVIEW
 AND ADAPT YOUR PLANS

  17. 17. THANK YOU & GOOD LUCK! Image: http://www.flickr.com/photos/15132846@N00/8197868606/
  18. 18. QUIIP.COM.AU | @QUIIP SWARMCONFERENCE.COM.AU | @SWARMCONF

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