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Mobilising your e-content for maximum impact


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UKSG 2012 Breakout sessions led by Ruth Jenkins and Alison McNab. “At a time of declining library budgets the use of all e-content must be maximised. Mobile interfaces and apps have the potential to provide access to subscription e-content on-the go, in addition to providing improved accessibility. However, this is not a seamless process and publishers, librarians and end users face different barriers and challenges. The presenters look forward to sharing their experiences with those of other librarians and with publishers”.

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Mobilising your e-content for maximum impact

  1. 1. UKSG 35th Annual ConferenceMobilising your e-content for maximum impact Ruth Jenkins & Alison McNab @rjlib @AlisonMcNab Session hashtag: #MobiContent
  2. 2. Outline Aims Context Examples Barriers and challenges Conclusions
  3. 3. ContextDeclining budgetsDemonstrating valueMaximising subscription e-contentAccessibility
  4. 4. Why mobile matters There are 5.9 billion global mobile subscribers: 87% of world’s population [International Telecommunications Union] An estimated 1 billion smartphones will be sold in 2014 [Gartner Group] An estimated 10 billion mobile Internet devices by 2016 (with world pop of est 7.3 billion) [Cisco] Horizon Report: 2012 Higher Education Edition  Time-to-Adoption Horizon: One Year or Less: - Mobile Apps / Tablet Computing
  5. 5. Loughborough UG applicantsMarket research survey, conducted in 2011, foundthat:•98.5% of the sample of potential applicants toLoughborough University had mobile phones•About 46 % of these mobile phones weresmartphones: • 12% Android • 17% Blackberry • 17% iPhone
  6. 6. Mobilising e-content Mobile websites or apps? full-text A&Ie-books journals databases services
  7. 7. Barriers and challengesPublishers Librarians Users
  8. 8. American Institute of Physics
  9. 9. American Chemical Society
  10. 10. Publisher apps are great but… Users have to know who publishes the journals they read & download the right app They are often designed for browsing Need to link with resource discovery (e.g. Primo, Summon) & reference management (EndNote, RefWorks) software May not be available for all platforms Off-campus access is limited (so not a truly mobile service!)
  11. 11. Primo mobile There is a cut-down version of Primo designed for use on mobile phones But it only contains the Library Catalogue, not the full ‘Library Catalogue Plus’ (so the resource discovery element based on Metalib/SFX is missing) So people have to use the full web interface to access the full range of content
  12. 12. Barriers and challengesPublishers Librarians Users
  13. 13. Over to you What are the challenges to mobilising your e-content? What are the barriers? Write comments on post-it notes Please identify whether you are a publisher or a librarian
  14. 14. References International Telecommunication Union The World in 2011: ICT Facts and Figures NMC Horizon Report: 2012 Higher Education Edition J. Anderson & L. Rainie The Future of Apps and Web (Pew Internet) KfE7F3  Gartner and Cisco statistics taken from above
  15. 15. UKSG 35th Annual Conference Thank you!Ruth Jenkins Alison McNabLoughborough University De Montfort #MobiContent