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Is WordPress Right For My Business?

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You’ve heard the hype, watched some videos, maybe even asked colleagues their thoughts on WordPress. But is it right for YOUR business?

Join WordPress consultant Alison Knott for a Lunch and Learn where she’ll outline the strengths (and weaknesses) of WordPress. What are the realistic costs? How long does it really take to get up and running? How does it stack up against Wix, Squarespace and Shopify? Ask all the burning questions you have about WordPress - Alison will be there to educate, not convert.

Alison Knott is the owner of Eraserheader Design, a one-stop web consultant and brand shop. She is a designer, national public speaker, instructor and coding queen with over a decade in the field. She turns the complicated simple, dreams in both rgb/cmyk, and prides herself on delighting those she works with. You can find great ‘what the hell do I do with my website now?’ tips from her weekly Facebook live show LunchPress.

Presented at a Daley Progress Lunch & Learn in Halifax, November 3.

Published in: Technology
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Is WordPress Right For My Business?

  1. 1. FOR MY BUSINESS? ALISON KNOTT ERASERHEADER.COM IS WORDPRESS RIGHT
  2. 2. IS WORDPRESS RIGHT FOR MY BIZ? BEFORE WE BEGIN... WHAT’S YOUR BUSINESS? WHAT YOU HOPE TO LEARN IN THIS SESSION?
  3. 3. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Howdy, I’m Alison! • Coder as well as designer • Freelancer since 2007, focused on training and consulting since 2014 • Teach design at NSCC IT Campus • Created Halifax WP Meetup and conference • Love WP but agree it’s not for everyone
  4. 4. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com What we’ll cover today... • Background of WordPress • Comparing it to Wix, Squarespace and Shopify - Cost - Ease of use - Selling (ecommerce and services) - Customization - SEO • Any specific WP questions you may have
  5. 5. • Started in 2004 • Makes up 59.7% of CMS sites • 28.9% of all sites online (!!!) • Open Source/General Public License • Two versions: .com and .org https://w3techs.com/technologies/details/cm-wordpress/all/all
  6. 6. LET’S LOOK AT COST
  7. 7. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Questions to ask yourself about cost • How much you want to spend maintaining content or site technology • Budget for add-ons or scaling up • Flexibility in plans or leaving platform (only WP lets you switch hosting easily) • Professional developers are ~$80-$150/hour • Professional designers are $45-$100/hour
  8. 8. WordPress.com WordPress.org Wix Squarespace Shopify Domain Free Option Hosting Monthly Charge (annually) Transaction FeesSSL $10+ package Buy your own Buy your own Buy your own (free or $40+) $10+ package x x Personal $5.00 Premium $10.00 Business $32.42 Only any plugin subscriptions you may have or $800+ for contractor Just domain $5 Combo (Personal) $10 Unlimited *Entrepreneur $14 eCom (small biz) $17 VIP (priority support) $25 Web personal $16 Web Businesss $25 Ecom Basic $34 Ecom Advanced $52 trial Lite $9 Basic $29 Shopify $79 Advanced $299 Their System: Credit Cards Lite 2.9-3.5% + 30¢ Basic 2.9-3.5% + 30¢ Shopify 2.7-3.4% + 30¢ Advanced 2.4-3.3% + 30¢ External Fee Lite 2.0% Basic 2.0% Shopify 1.0% Advanced 0.5% None (so they say?) Connects to Stripe,PayPal or both 2.9% + 30¢ Dependant on external payment gate (Paypal 2.9% + 30¢)(Gumroad 3.5% + 30¢) Dependant on external payment gate (Paypal 2.9% + 30¢)(Gumroad 3.5% + 30¢) USD USD
  9. 9. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Solve A LOT of common WordPress woes • Avoid“cheap”hosting - you get what you pay for • Should cover backups, updates, speed, SSL, security and staging (so you can play safely) • Siteground: $5.95-$11.95US/month (on sale) • WPEngine: $29-99US/month • Flywheel: $14-69US/month
  10. 10. LET’S LOOK AT EASE OF USE
  11. 11. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Questions to ask yourself about content • How comfortable are you with working online? • How much time will you dedicate to updating content or managing someone else who will?
  12. 12. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Learning curves • Both WPs can have a bit of learning curve if you try to DIY with little support/training • Wix is drag and drop... presto! • Squarespace is pretty straight forward • Shopify uses own‘liquid’language and can get heavy in“jargon”at times
  13. 13. LET’S LOOK AT SELLING
  14. 14. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Questions to ask yourself about selling • What are you selling and how? (digital and subscriptions are tricky so plan that out) • Logistics of shipping and payment? • Budget for transaction fees? • Do you need to link inventory, POS, etc? https://eraserheader.com/lunchpress-24-things-consider-ecommerce/
  15. 15. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Selling points • Squarespace and Shopify are built specifically for a shopping experience • WordPress can solve any 3rd party link • Wix storefront isn’t talked about a lot • It’s ok to mix platforms (ie: WP for content, Shopify or Squarespace for e-com) • WP can integrate with Square Card Reader
  16. 16. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Selling Points • You want to be able to track abandoned carts, re-target customers and increase sales • Wix remains quiet on this front • All others offer a bevy of add-ons, apps, etc to achieve this
  17. 17. WordPress.com WordPress.org Wix Squarespace Shopify Domain Free Option Hosting Monthly Charge (annually) Transaction FeesSSL $10+ package Buy your own Buy your own Buy your own (free or $40+) $10+ package x x Personal $5.00 Premium $10.00 Business $32.42 Only any plugin subscriptions you may have or $800+ for contractor Just domain $5 Combo (Personal) $10 Unlimited *Entrepreneur $14 eCom (small biz) $17 VIP (priority support) $25 Web personal $16 Web Businesss $25 Ecom Basic $34 Ecom Advanced $52 trial Lite $9 Basic $29 Shopify $79 Advanced $299 Their System: Credit Cards Lite 2.9-3.5% + 30¢ Basic 2.9-3.5% + 30¢ Shopify 2.7-3.4% + 30¢ Advanced 2.4-3.3% + 30¢ External Fee Lite 2.0% Basic 2.0% Shopify 1.0% Advanced 0.5% None (so they say?) Connects to Stripe,PayPal or both 2.9% + 30¢ Dependant on external payment gate (Paypal 2.9% + 30¢)(Gumroad 3.5% + 30¢) Dependant on external payment gate (Paypal 2.9% + 30¢)(Gumroad 3.5% + 30¢) USD USD
  18. 18. LET’S LOOK AT BRANDING
  19. 19. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com WordPress • 1,000 of themes • Many you can customize with lots or little effort • Tweak for your brand and stand out • Lots of help out there (forum or paid) • Learn CSS and you’re golden
  20. 20. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Wix • Easy drag and drop for perfect look BUT... • Posts are not as customizable • You may not be designing a good website
  21. 21. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Squarespace • Beautiful UI (WP has similar in development) • Limiting themes especially with blogs • Lots of support • Tend to all look the same
  22. 22. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Shopify • Simple but effective UI • Does basic landing pages and blog • More design options than Squarespace • Lots of support and contractors
  23. 23. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com LET’S LOOK AT SEO (AKA RANKING IN SEARCH RESULTS)
  24. 24. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Considerations around SEO • You have to meet the needs of humans AND technology • Make sure you can edit as many aspects as possible as you get more savvy • Rebecca Gill did all the hard work for us (WordPress wins, Wix sucks) https://www.web-savvy-marketing.com/2017/08/website-seo-wix-squarespace-wordpress-weebly/
  25. 25. IS WORDPRESS RIGHT FOR MY BIZ? Alison Knot | @eraserheader | eraserheader.com Total SEO scores by CMS platform: • WordPress SEO = 39/39 • Squarespace SEO = 29/39 • Wix SEO = 23/39 • Weebly SEO = 21/39 • HubSpot COS = 37/39
  26. 26. CONCLUSION
  27. 27. THANKS FOLKS! HAVE ANY QUESTIONS?

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