Hi, my name is Alison King.
The following is a detailed
vision of what my company
Run For Your Life will
look, feel like and act like
by January 24 2019.
Sharing it publicly
the likelihood of it
becoming a reality and
allows you to become
part of my vision.
It also hold me
accountable and allows
the Universe to
conspire with me to
make it happen.
I help women learn to run and in the
process love themselves.
It’s not about becoming the fastest,
or running the furthest, but about
challenging yourself and becoming
the best version of you.
I work with
women who know
what they want
but don’t know
how they are
going to get it.
over to all areas
of their life.
From taking their first steps in a run
walking programme, to participating in
a big city marathon.
I help these women discover that
running is a process to changing their
life for the better.
I do this by running a supportive online
community, facilitating great conversation and
I have a range of coaching services to suit
individuals, from a DIY service through to an
intensive, intimate group setting.
I coach corporate groups to conquer running
events and organise parkrun training
I do this by discovering intrinsic motivation –
the reason why you run.
I also show my community through my
podcast, blog and videos, how to get
the most from their running and share
awesome interviews with runners of all
abilities with inspiring stories to share.
As well as my online community, I speak and lead
workshops at retreats across New Zealand and in
I run over-subscribed coaching workshops and
travel overseas to events in an official capacity
as a coach to travel companies.
I’m also the manager of parkrun Rotorua,
which I started to get my community on its
feet. It’s a free, weekly timed 5km for
runners of all abilities.
I brought Girls on the Run to New Zealand
and we have helped more than 10,000 teenage
girls raise their self-esteem through running.
I also sponsor, with a partnership through
Brooks, my own group of runners who do not
have the financial means to run.
Every woman I connect with gives me a
buzz, I give energy but I also receive it
back tenfold through seeing smiles and
hearing stories of how their life has
I believe I am where I need to be. I am
living my purpose and it is also a dream.
I feel honoured when women come up to
me at events to tell me how my
community, and my number one
bestselling book Couch Potato to
Ironman helped them pull on their
shoes, that running has changed their
I feel I am making a
difference, not only in my
immediate community but
for women around the world.
And that fills me with joy.
People tell me that I am
walking my own talk, that I
embody everything that I
coach my own runners.
I feel vitalised, especially
I start each day with meditation and
then a run.
It’s how I get myself ready for the
rest of the day.
I eat a paleo diet, and I enjoy making
my own foods, including foods for
Because I work for myself I choose to
spend as much time with friends and family
Our son is homeschooled and is learning
independence and self-reliability through
He is also running for fun, because he sees
how happy it makes me when I run.
Run For Your Life is a global
company with runners enrolled
in my community from every
My offerings include one-off guides to
get you to your race start line, through
to intimate and intensive coaching.
I am fluid with what I do, if you can’t
find what you need I will create it for
I have bestselling books that not only
motivate runners but also give them the
skills they need to complete their goal
My workshops are a hit and fill
up fast. I am a sought after
speaker for retreats.
Women want to soak up my
knowledge, be inspired by my
story and learn how they can do
it for themselves.
This leads to women joining my Run For
Your Life community, which gives me
further growth for my business and
allows me to support more women who
are unable to fund their own running.
When it comes to partnerships I only align
with those that represent what Run For
Your Life stands for and are willing to
create lasting relationships beneficial to
I stand for inclusion, that every runner is
valued as highly as the other, no matter
their speed or race experience.
We make it easy to learn what you need to
We speak your language.
And we try to make it as fun as we can –
though we accept that sometimes a hill
reps session can be the opposite (at the
My brand represents the women who want to
rediscover who they are.
We stand for the natural athletes, the
overweight, those who believe they are
destined for something more than they have.
We stand for independence, community,
freedom, joy and being fearless in the
pursuit of what sets you on fire.
Women want to work with Run For Your
Life and in turn inspire their own friends
and family to be fit and healthy.
They want to be the change they want to
see in their world.
I feel blessed to have the support of a range
of businesses who all value the health and
wellbeing of women around the world.
Through them we are able to sponsor a group
of women worldwide who, due to their family
situations, are unable to be in a position to
buy running gear and enter races.
I am supported with my travel and have
entrepreneurs and businesses working with
me to help support their clients and
communities, as well as my own.
I have been featured in national and
international media as a spokesperson for
I am the go-to voice for radio and TV to
actively promote parkrun and marathons for
I am a featured columnist in Women’s Day
and I have been featured in the Huffington
I am interviewed regularly on podcasts
but I am most effective speaking at live
events, workshops and fundraisers.
I regularly surround myself with experts,
influencers and mentors who are operating
on a higher level so that I too can aim to
reach their status in my own time.
I continue to raise my own bar higher as a
result and in turn pass on to all those who
come into contact with me.
I surround myself with family and friends
at every opportunity.
Running has gifted me many new friends
and I love being able to share my passion
and enthusiasm with them.
We run together or spend time in each
other’s company away from the forest or
I feel blessed to be accompanied on my
journey by my husband who believes in me
and enables me to believe in myself.
Together we are bringing up our son to
pursue what sets his soul alight.
Join me at
help it come true