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Chapter 2 information systems and knowledge management(BRM)

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2nd chapter of BRM

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Chapter 2 information systems and knowledge management(BRM)

  1. 1. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityInformationSystems andKnowledgeManagementInformationSystems andKnowledgeManagementChapter 2Chapter 2Shah Abdul Latif University, Khairpur, Pakistan
  2. 2. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDATA, INFORMATION ANS KNOWLEDGE MANAGEMENT• Data: The raw facts—record measures of certainphenomena which are necessary to provide• Information: facts in a form suitable formanagers to base decisions on.• Data is essential raw material for the creationof information.• Knowledge: A blend of information, experience, andinsights that provides a frame-work that can bethoughtfully applied when assessing new informationor evaluating relevant situations.
  3. 3. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDATA, INFORMATION ANS KNOWLEDGE MANAGEMENT• Knowledge consists of truths, and beliefs, perspectivesand concepts, judgments and expectations,methodologies and know-how• Knowledge Management is the process of creating anwide-ranging, easily accessible organizational memory,which is often called the organization’s IntellectualCapital.
  4. 4. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
  5. 5. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
  6. 6. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDATA, INFORMATION ANS KNOWLEDGE MANAGEMENT
  7. 7. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDemands on Data & Information• Relevance to the problem or situation at hand.• Must be available in a timely manner to theright person (manager or decision-maker).• Completeness• Accuracy• Accessibility• Affordability• Integrateability into a broader globalinformation or decision-support system
  8. 8. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanGlobal Information Support Systems
  9. 9. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanGlobal Information Support Systems• A Global Information System may be defined as “ anorganized collection of computer hardware,communication equipment, software, data, andpersonnel designed to capture, store, update,manipulate, analyze, and immediately displayinformation about worldwide business activities” (Zikmund, p. 22)
  10. 10. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, Pakistan• A Global Information System is a tool for providingpast, current and projected information on internaloperations and external activity. It organizes andintegrates data from production, operations,marketing, finance, accounting and other businessfunctions (Zikmund, p. 22)Global Information Support Systems
  11. 11. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDecision Support System• A computer-based system that helps decisionmakers confront problems through direct interactionwith databases and analytical software programs• The purpose of a decision support system is to storedata and transform them into organizedinformation that is easily accessible to decision-makers
  12. 12. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDecision Support System• Decision-Support Systems are integrated in GlobalInformation Systems. They are aimed usually forassisting managers and decision-makers in specificorganizational business units (e.g. divisions,departments and functional areas) by providingorganized and adaptable information
  13. 13. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanA Decision Support System Has Two ComponentsDatabaseDatabase SoftwareSoftwareInput Output
  14. 14. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDatabases & Software• Databases are collections of raw datawhich have been arranged in a logicalmanner and which can be stored andprocessed electronically• Software are programmes that allow complexoperations to be undertaken on data and whichgive information for managers and decision-makers
  15. 15. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDatabases & SoftwareData Warehousing•Information management term•The process that allows information from operationalsystems to be stored and organized into separate systemsdesigned for simple access
  16. 16. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanCustomer Relationship Management (CRM)• Bring together lots of pieces of informationcustomer profilessales marketing effectiveness/responsiveness market trends• Provides the enterprise with a complete,dependable, and integrated view of its customerbase.
  17. 17. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDatabases & Software• Management, salespeople, customer service, andperhaps the customer can directly access information e.g. other products a customerhas purchased match customer needs with satisfying productofferings remind customers of service requirements
  18. 18. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanData and Information Sources for Business Researchers – (1)Internal RecordsExample: Data about costs, shipments, inventory, sales,and other aspects of regular operations which arecollected from various functional areas of anorganizationProprietary Business ResearchExample: New data and information from projects whichare undertaken ad hoc to study specific companyproblems
  19. 19. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDatabases & SoftwareBusiness intelligence SystemsExample: Information about nonrecurringdevelopments in the external businessenvironment stemming from a network of sourcesand regular procedures
  20. 20. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDatabases & SoftwareOn-Line DatabasesExamples: PROQUEST, INFOTRAC, DIALOG, LEXIS-NEXIS, Dow Jones News Retrieval Services, CompuStatInternetExamples: World Wide Web search engines (Google,Yahoo, Altavista, Lycos, Excite etc.)All Other SourcesExamples: Research Institutions, Libraries, Books,Journals, Periodicals,Newspapers, Chambers of Commerce and Industry
  21. 21. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanBusiness Research in the International Context• Business Research is being increasingly applied in aninternational context in the wake of globalization and theconsequent freedom of movement of the resources ofLabour, capital and information of businesses andcorporations:• Overseas market potential• Joint ventures and relocating production lines overseas• Framework considerations for investment and trade (e.g.culture, legal environment, security, physical infrastructure,availability and quality of human resources, logistics, politicalstability, trade and investment incentives)
  22. 22. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanData and Information Sources for Business Researchers (Pakistan)• Federal and provincial ministries of commerce, industries and production• Federal, provincial and city Chambers of Commerce and Industry• State Bank of Pakistan, Pakistan Banking Council, local and foreign bankinginstitutions• Stock Exchanges• National Investment Board• Export Promotion Bureau• Manufacturers, Traders and Exporters Associations• Research Institutes (e.g. Pakistan Institute of Development Economics)• Newspapers and Magazines (e.g. Business Recorder, Pakistan and GulfEconomist)• Business and Trade Directories• Internet (e.g.: www.forexpk.com)
  23. 23. Course Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityCourse Instructor: R B Soomro, Assistant ProfessorDepartment of Business Administration, Shah Abdul Latif UniversityShah Abdul Latif University, Khairpur, PakistanDatabases & Software

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