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Marketing Data Analysis & Business Development Recommendation

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This presentation highlights the research involved with marketing new businesses and the recommendations that result in such research

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Marketing Data Analysis & Business Development Recommendation

  1. 1. DATA ANALYSISA Managerial Approach to MarketingPart I: Marketing Promotion Decision/Cook County demographics v. US demographicsby: Alisha Passaretti
  2. 2. MARKETING PROMOTION: INTRODUCTION OF THE SERVICE “LIFESTYLE DESIGNERS” (IN COOKCOUNTY, ILLINOIS- BASED ON US NATIONAL DEMOGRAPHICS TAKEN FROM THE 2010 CENSUS DATA) What: “Lifestyle Designers” is a company that provides Interior Design makeovers to people that make up the majority of the US age population, 45-49 years old (3.7%) & 50-54 years old (3.7%) The company employs concepts for “decorating for life changes” that come along with aging in a more comfortable & approachable way Studies show that 48.4% of homeowners are husband & wife couples. Lifestyle Designers adjust designs so couples can continue to live in their homes through retirement for the future (i.e. installing ease of mobility such as ramps or chair lifts when stairs become too difficult, or swapping rooms so guest rooms are upstairs and master bedrooms are downstairs) Based on the US Census, we will explore the possibility of success in our new target market, Cook County Illinois
  3. 3. U.S. Data versus Cook CountyFigure 1.1 Highest Percentage of Age Demographics Figure 1.2 Household Percentages of Husband & Wife Families 50.00% 0.1 Percentage 45.00% Cook 0.08 County 40.00% 0.06 U.S. Cook County Ages 25-29 years old U.S. Ages 49-50 years old 35.00% 1 Householder Lives Alone Figure 1.3 Figure 1.4 Renter-Occupied Households 31% 30% 29% Cook County 28% 27% U.S. U.S. 1 26% Cook County 25% 24% 1 30.00% 35.00% 40.00% 45.00%
  4. 4. MarketingCOOK COUNTY: NO GO Conclusion: In the previous slide, data has been examined on whether or not it would be beneficial to promote Lifestyle Designers to the public of Cook County. Since examining its census data, our brand has decided not to promote this service to Cook County. Our target market is projected to be weak in this location, and therefore, it is a no go.
  5. 5. DATA ANALYSISA Managerial Approach to MarketingPart II: Recommendations for strip mall businesses
  6. 6. MARKETING TASK: POTENTIALBUSINESSES/STORES TO OPEN IN STRIPMALL, LOCATION COOK COUNTY ILLINOIS STORE PROPOSALS: 1) Elementary School tutoring business: “Kumon” 2) Child recreation/entertainment center: “Chuck E Cheese’s” 3) Sporting goods store: “Dick’s Sporting Goods” 4) Female young adult/adult clothing store: “Forever 21” 5) Home fashions store: “Home Goods”
  7. 7. TARGET MARKET I: YOUNG FAMILIES Data: Cook County’s Family Households (with families), 61.6%TARGET MARKET II: ELEMENTARY SCHOOL CHILDREN Data: Cook County’s highest rate of educational enrollment is elementary school, 535,644
  8. 8. TARGET MARKET III: YOUNG ADULT/ADULT FEMALES Cook County’s highest age group: 25-29 years old Cook County’s female population: 51.6%TARGET MARKET IV: MALES, MEDIAN AGE 16-AND UP Cook County’s male population: 48.4% Cook County’s median age: 16+ (37.8%)
  9. 9. TARGET MARKET V: HOMEOWNERS AND/OR RENTERS Cook County’s: •Family households with families: 61.6% •Husband & wife family households: 40.9% •Householder who lives alone: 31% •Nonfamily householder: 38.4% •Renter-Occupied householder: 41.8% •Owner-Occupied householder: 58.2%
  10. 10. REFERENCESChuck e. cheese. (n.d.). Retrieved from http://www.chuckecheese.com/company-info/Department of Commerce, U.S. Census Bureau (2010). US populationdemographics [Data file]. Available from American Fact Finder web site, http://www. factfinder2.cesus.gov.Forever 21, inc. company profile [Web log message]. Retrieved fromhttp://biz.yahoo.com/ic/103/103504.htmlKumon. (2012). About kumon. Retrieved fromhttp://www.kumon.com/AboutKumon.aspxSekaran, U., & Bougie, R. (2010). Research methods for business, a skill buildingapproach. (5 ed.). Wiley.TJX Companies Inc. (2011). Our business. Retrieved fromhttp://www.tjx.com/businesses_homegoods.aspYahoo finance. (n.d.). Retrieved from http://finance.yahoo.com/q/pr?s=DKS Profile

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