Here is the presentation I'll have for students of Amirkabir university. An introduction to gamification with a glimpse of the market size for those who like to take the path and some use cases with introducing some tools and etc.
ALIREZA RANJBAR SHOURABI
u @ALMgames (game studio)
u @Faranesh (e-learning platform)
u @Hamsaa (innovation social network)
u @Fanap (fintech)
u @IGA : Iran Gamification Association
u @Roshdino : Growth Hacking event
u and Some other Startups
u Desired behavior
u To be Selected over competition
u So we have to design a journey to get the desired behavior that includes
attention and loyalty which will make customers select us instead of
competition that will result in our profit!
USD by 2020
How to affect Human behavior
u the process of being mentally stimulated to do or feel something
u especially to do something creative.
u handle or control (a tool, mechanism, information) in a skillful manner.
u control or influence (a person or situation) cleverly or unscrupulously.
Manipulation or Motivation ?
u Primal needs
u Fear and force
u Fun and games
u Which one is the most powerful one?
u Which one in controllable?
u Which one is designable, predictable and repeatable?
u Which one is humane?
Is designable and can be used
for good and evil by choice!
u Mihaly Csikszentmihalyi
u Being in the zone
Gamification is …
u Learning from games and their abilities to connect with
u Using game elements while knowing that a game is a lot
u Thinking like a game designer.
u Having objectives other than winning in the game.
Prof. Kevin Werbach : A design framework
u 1. DEFINE business objectives
u 2. DELINEATE target behaviors
u 3. DESCRIBE your players
u 4. DEVISE activity loops
u 5. DON’T forget the fun!
u 6. DEPLOY the appropriate tools