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About Gamification
ALIREZA RANJBAR SHOURABI
@ARSHOURABI
@ARSHourabi
u @ALMgames (game studio)
u @Faranesh (e-learning platform)
u @Hamsaa (innovation social network)
u @Fanap (fi...
Gashte Police +100k
The WAR
u Profit
u Attention
u Loyalty
u Desired behavior
u To be Selected over competition
u So we have to design a journ...
Let’s see a usage
Global Market
uGamification
Market worth
11.10 Billion
USD by 2020
How to affect Human behavior
u Inspiration
u the process of being mentally stimulated to do or feel something
u especially...
Let’s see a usage
Manipulation or Motivation ?
u Primal needs
u Fear and force
u Fun and games
u Which one is the most powerful one?
u Which...
Fun
Is designable and can be used
for good and evil by choice!
Let’s see a usage
Gamification Definition
The Process of Game Design-Thinking
and game Mechanics To Engage
users and Solve Problems.
Game Mechanics
Game Mechanics
Flow
u Mihaly Csikszentmihalyi
u Being in the zone
Gamification is …
u Learning from games and their abilities to connect with
people.
u Using game elements while knowing th...
Let’s see a usage
Types and Divisions
u Structural / Content
u Exterior
u Interior
u Social Good
u Customer / Employee
Main Usage
GMC
Framework
MDA Framework
Prof. Kevin Werbach : A design framework
u 1. DEFINE business objectives
u 2. DELINEATE target behaviors
u 3. DESCRIBE you...
4 Dominant Applications
uProduct Gamification
uWorkplace Gamification
uMarketing Gamification
uLifestyle Gamification
Fitocracy
Habit RPG
Chore Wars
The Narrative
The Numbers
A glimpse of the future
Thank you for Listening!
ALIREZA RANJBAR SHOURABI
@ARSHOURABI
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About Gamification

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Here is the presentation I'll have for students of Amirkabir university. An introduction to gamification with a glimpse of the market size for those who like to take the path and some use cases with introducing some tools and etc.

Published in: Business

About Gamification

  1. 1. About Gamification ALIREZA RANJBAR SHOURABI @ARSHOURABI
  2. 2. @ARSHourabi u @ALMgames (game studio) u @Faranesh (e-learning platform) u @Hamsaa (innovation social network) u @Fanap (fintech) u @IGA : Iran Gamification Association u @Roshdino : Growth Hacking event u and Some other Startups
  3. 3. Gashte Police +100k
  4. 4. The WAR u Profit u Attention u Loyalty u Desired behavior u To be Selected over competition u So we have to design a journey to get the desired behavior that includes attention and loyalty which will make customers select us instead of competition that will result in our profit!
  5. 5. Let’s see a usage
  6. 6. Global Market uGamification Market worth 11.10 Billion USD by 2020
  7. 7. How to affect Human behavior u Inspiration u the process of being mentally stimulated to do or feel something u especially to do something creative. uManipulation u handle or control (a tool, mechanism, information) in a skillful manner. u control or influence (a person or situation) cleverly or unscrupulously.
  8. 8. Let’s see a usage
  9. 9. Manipulation or Motivation ? u Primal needs u Fear and force u Fun and games u Which one is the most powerful one? u Which one in controllable? u Which one is designable, predictable and repeatable? u Which one is humane?
  10. 10. Fun Is designable and can be used for good and evil by choice!
  11. 11. Let’s see a usage
  12. 12. Gamification Definition The Process of Game Design-Thinking and game Mechanics To Engage users and Solve Problems.
  13. 13. Game Mechanics
  14. 14. Game Mechanics
  15. 15. Flow u Mihaly Csikszentmihalyi u Being in the zone
  16. 16. Gamification is … u Learning from games and their abilities to connect with people. u Using game elements while knowing that a game is a lot more. u Thinking like a game designer. u Having objectives other than winning in the game.
  17. 17. Let’s see a usage
  18. 18. Types and Divisions u Structural / Content u Exterior u Interior u Social Good u Customer / Employee
  19. 19. Main Usage
  20. 20. GMC
  21. 21. Framework
  22. 22. MDA Framework
  23. 23. Prof. Kevin Werbach : A design framework u 1. DEFINE business objectives u 2. DELINEATE target behaviors u 3. DESCRIBE your players u 4. DEVISE activity loops u 5. DON’T forget the fun! u 6. DEPLOY the appropriate tools
  24. 24. 4 Dominant Applications uProduct Gamification uWorkplace Gamification uMarketing Gamification uLifestyle Gamification
  25. 25. Fitocracy
  26. 26. Habit RPG
  27. 27. Chore Wars
  28. 28. The Narrative
  29. 29. The Numbers
  30. 30. A glimpse of the future
  31. 31. Thank you for Listening! ALIREZA RANJBAR SHOURABI @ARSHOURABI

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